Introduction To Management - Unit 3 140, Page 1 Of 2 Assignm
Unit 3 140 Introduction To Managementpage 1 Of 2assignment Det
Analyze the scenario of Sandwich Blitz, Inc. and develop a SWOT analysis focusing on the company's potential large-scale expansion. Identify at least one strength, one weakness, one opportunity, and one threat that the business faces if Dalman and Lei decide to pursue such an expansion, considering the external and internal factors presented. Clearly articulate how each element influences the company's strategic decision-making, emphasizing critical thinking and application of management concepts. Ensure your response is written in paragraph form, with proper spelling, grammar, and punctuation, and is at least one double-spaced page using size 12-point font in MS Word format.
Paper For Above instruction
The decision for Sandwich Blitz, Inc. to undergo a large-scale expansion presents significant strategic considerations rooted in both internal strengths and external opportunities, as well as internal weaknesses and external threats. An inherent strength of Sandwich Blitz lies in its established presence and brand recognition within its existing markets, which provides a solid foundation for expansion efforts. Such brand loyalty and operational experience can facilitate the successful opening of new locations and attract a loyal customer base. Conversely, a notable weakness is the company's reliance on office park locations, which have recently experienced declining occupancy due to economic downturns. This dependence on a limited niche exposes the company to risks if these locations no longer generate sufficient traffic or sales.
Externally, an ample opportunity for Sandwich Blitz exists in the potential market expansion to new cities or regions where competition is less intense, and demographic shifts could favor their business model. Additionally, the emergence of new franchise operations suggests an increasing demand for similar food and beverage services, indicating a growing market. However, a significant threat is the impending entrance of competitors who may imitate or surpass Sandwich Blitz by offering comparable or superior products, thereby decreasing their market share. The threat of new entrants and the rise of similar franchise operations could erode profitability if not countered effectively. Moreover, the recent economic downturn's impact on occupancy rates in traditional locations represents an external risk that could hinder the success of new stores in similar settings.
In conclusion, the decision to pursue large-scale expansion must be carefully balanced by leveraging core strengths and seizing external opportunities while addressing internal weaknesses and mitigating external threats. Strategic planning should include exploring alternative locations beyond current office parks, possibly in emerging markets, and fostering innovation to differentiate the brand amidst increasing competition. By critically analyzing these internal and external factors through a comprehensive SWOT analysis, Sandwich Blitz can better navigate the complexities of expansion and position itself favorably for sustained growth amidst a competitive landscape.
References
- Dyson, R. G. (2013). Strategic Development and SWOT Analysis at the University of Michigan. International Journal of Business and Management, 8(14), 86-102.
- Glaister, K. W., & Falshaw, J. R. (1999). Strategic planning: Still positioning and planning horizons. Long Range Planning, 32(1), 49–58.
- Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – It’s a tool for strategic thinking and decision-making. Global Journal of Business Research, 4(1), 1–10.
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
- Pickton, D. W., & Wright, S. (1998). What's SWOT in strategic analysis? Strategic Change, 7(2), 101–109.
- Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2018). Crafting and Executing Strategy. McGraw-Hill Education.
- Ward, S., & Peppard, J. (2016). Strategic Planning for Information Systems. Information Systems Management, 33(2), 164-175.
- Wheelen, T., & Hunger, J. (2017). Strategic Management and Business Policy. Pearson.
- Yüksel, I. (2012). Developing a multi-criteria decision making model for SWOT analysis. Tourism Management, 33(2), 382–392.
- Zou, S., & Cavusgil, T. S. (2002). The GMS: A broad conceptualization of global marketing strategy and its application. Journal of Business Research, 57(9), 787-797.