Irene Shviktar Vice President, Marketing Front Range Action
Irene Shviktar Vice President, Marketing Front Range Action Sports 4/3/2017
Irene Shviktar Vice President, Marketing Front Range Action Sports 4/3/2017 Lastname_Firstname_1J_Overview 1 Mission Our mission is to provide customers with an unparalleled collection of sporting goods and outdoor recreation merchandise. We strive to do so while ensuring that our clients receive the best customer service possible so that they can enjoy their recreational activities to the fullest. Jet skis, wakeboards, ski boats, and water skis. Specialized merchandise The largest selection of water sports merchandise is in our Colorado stores.
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The expansion of winter sports merchandise by Front Range Action Sports signifies a strategic shift towards capitalizing on the growing interest in winter recreational activities across the Western United States. As the vice president of marketing, Irene Shviktar, emphasizes, the company aims to provide an extensive collection of sporting goods, focusing notably on water and winter sports, to meet the increasing demand in this leisure segment. The company's mission underscores not only delivering a diverse product range but also prioritizing superior customer service to ensure customers derive maximum enjoyment from their recreational pursuits, which include jet skis, wakeboards, ski boats, and water skis.
The strategic planning outlined involves significant marketing initiatives and product line expansions designed to reach new heights in the competitive landscape of winter sports retail. The company’s goal of increasing its market position involves targeting key regions such as California and Washington, where resorts like Lake Tahoe and Crystal Mountain attract winter sports enthusiasts. These regions present lucrative opportunities for expansion, especially given the rising trend of winter vacationing in local resorts, which correlates with higher sales in snowboarding and skiing equipment.
Furthermore, the company's plan includes broadening its product offerings, emphasizing water sports merchandise in Colorado, which currently houses the largest selection. The focus is to leverage the increasing popularity of snowboarding and skiing, which remain the youngest and fastest-growing winter sports, with average participant ages of 23 and 35 years, respectively. Such demographic data support the idea that younger consumers are driving the demand for modern, technologically advanced equipment.
In terms of business development, Front Range Action Sports aims to solidify its presence as a trusted brand in the Western U.S. by expanding warehouses and opening proposed retail divisions. These strategic moves are to aid in scaling supply chain capabilities and improve accessibility for customers. Their marketing plan also involves engaging customers through visual media, such as PowerPoint presentations during corporate retreats, illustrating their seasonal product lines, market expansion strategies, and competitive advantages, creating compelling narratives that reinforce the brand’s growth potential.
The promotional strategies incorporate digital tools like PowerPoint to develop engaging presentations, utilizing professional design elements such as SmartArt graphics, charts, and high-quality images to visually communicate market data and product features. For example, images like snowboards and mountain scenes are used to evoke an emotional connection with the target demographic. Additionally, visual effects and animations, including entrance effects for slides and smart features like charts depicting growth trends over the years, are employed to make presentations more dynamic and persuasive.
This proactive marketing approach not only highlights existing product lines but also sets the stage for future innovations and market penetration. The focus on strategic region-specific campaigns—particularly in California and Washington—aims to boost sales during peak winter seasons and increase brand recognition in those areas. The presentation also discusses the importance of aligning marketing efforts with seasonal trends, including increasing sales projections for winter sports, and how the company intends to leverage local resort visits to enhance customer engagement.
The role of Irene Shviktar in orchestrating these initiatives is crucial. Her leadership in developing comprehensive marketing communication strategies and overseeing the execution of visual and digital campaigns helps position the company competitively within the winter sports retail sector. Additionally, her focus on expanding the product lines and establishing new retail and warehouse facilities exemplifies strategic growth aimed at sustaining long-term success.
In conclusion, Front Range Action Sports’ strategic plan to expand its winter sports line relies heavily on targeted regional marketing, innovative presentation strategies, product diversification, and enhanced distribution capabilities. Irene Shviktar’s leadership ensures the company remains at the forefront of winter sports retail, fulfilling its mission to serve outdoor enthusiasts with premier products and exceptional customer service. Such efforts are aimed at capturing a larger share of the growing winter recreation market while maintaining its reputation as a trusted brand for adventure and outdoor sports.
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