Jaa Systems Consulting Logo System Proposal For Autos R U

Jaa Systems Consultinglogo Heresystem Proposal For Autos R Usby Ju

J.A.A. Systems Consulting Logo here System Proposal for Autos R Us By: Justin Teran, Abdul Foudah, and Abdulaziz Alrasheed Background: Business: Autos R Us Business Location: 88 Fair Dr. Costa Mesa, CA 92883 Owner: Susan Krause Telephone: ( Website: extremeautoseatcovers.com Table of Contents Executive Summary................................. 1 Background............................................. 2 Project Plan............................................. 3 Process Modeling...................................... 5 Data Modeling........................................... Candidate Tech Solution..........................

Paper For Above instruction

The proposed project aims to implement a cloud-based Customer Relationship Management (CRM) system for Autos R Us, a small automotive accessories retailer with a 30-year history. Currently, the company relies on traditional manual record-keeping methods such as paper files stored in cabinets, which pose significant inefficiencies, risks of data loss or damage, and hindered productivity. Transitioning to a CRM system will streamline data management, improve customer engagement, and increase operational efficiency.

Autos R Us primarily sells interior accessories like seat covers and dash covers. Since its inception in 1985 in Orange County, California, the business operates mainly on weekends, with weekdays dedicated to processing and shipping orders. The absence of an enterprise system has resulted in labor-intensive data retrieval, duplication issues, and challenges in marketing efforts like targeted promotions.

The project evaluates three potential CRM solutions: a vendor-built system, a proprietary custom-built system, and a cloud-based system. After considering costs, implementation time, scalability, maintenance, and overall suitability, the cloud-based option emerges as the most strategic choice. Its affordability, ease of deployment, extensive documentation, support resources, and high bandwidth capacity align with Autos R Us's operational needs.

The financial analysis estimates the overall cost for the cloud CRM implementation at approximately $10,000, covering licensing, setup, and initial training. This investment is justified by the anticipated gains in productivity, data security, marketing efficiency, and future scalability. The project also includes a detailed plan outlining the steps for deployment, integration, and user training, ensuring minimal disruption to daily operations.

The core of the project involves process modeling, where the existing manual data handling processes are mapped out and redesigned to fit the new CRM architecture. Entities such as Customer, Product, and Order are defined, with data flows illustrating how customer information and order details will be entered, processed, and outputted. The system's design emphasizes security, ensuring encryption and role-based access controls to safeguard sensitive data.

This transformation offers strategic benefits, including real-time data accessibility, improved marketing capabilities, reduced administrative overhead, and enhanced customer service. By leveraging cloud technology, Autos R Us can scale operations efficiently and maintain high availability, supporting future growth and integration with other digital platforms such as their website.

References

  • Buttle, F., & Maklan, S. (2019). Customer Relationship Management: Concepts and Tools. Routledge.
  • Butler, P., & Zhiqiang, H. (2020). Cloud Computing and CRM. Journal of Cloud Computing, 8(1), 15-29.
  • Craig, R., & Thomson, G. (2018). Implementing Cloud-Based CRM Systems. International Journal of Business Information Systems, 27(2), 210-225.
  • Davis, G. B., & Olson, M. H. (2018). Management Information Systems: Concepts, Methodologies, Tools, and Applications. IGI Global.
  • Fitzgerald, M., & Russo, M. (2021). Strategic Cloud Computing. Business Strategy Review, 32(4), 45-53.
  • Pearlson, K., & Saunders, C. (2019). Managing and Using Information Systems: A Strategic Approach. Wiley.
  • Rajapakse, J., & Zhang, Y. (2022). Enhancing Customer Data Security in Cloud CRM Solutions. Journal of Information Security, 13(3), 110-125.
  • Sharma, R., & Khanna, P. (2020). Benefits and Challenges of Cloud-Based CRM. Journal of Business Research, 115, 435-442.
  • Stephens, M., & Hughes, J. (2017). Digital Transformation in Small Business. Routledge.
  • Zhao, L., & Li, P. (2021). Customer-Centric CRM Strategies in Cloud Environments. International Journal of Customer Relationship Management, 12(2), 85-102.

Related Assignments