MBA 640 Module Three Executive Memo Guidelines And Rubric
MBA 640 Module Three Executive Memo Guidelines and Rubric Overview
Write a memo about the expansion opportunity for which you will request funding in your final project proposal. This paper should be 1–2 pages long and should include only a simple narrative description. List your key information sources about the organization you have chosen, explaining in one to two sentences each how the source is relevant to your project. Your memo should identify the source (not just a website address) and describe what information it can reliably provide. The sources must be authoritative, including the company's website, reputable business or economic sites like Bloomberg, industry trade journals, or credible sources about the economic environment of the target country. Mention how each source is relevant and what information it will provide, focusing on gathering authoritative, future-oriented insights about the company, industry, technology, customers, suppliers, competitors, and the economic environment of the expansion. The memo should be 1–2 pages, doubled-spaced, in 12-point Times New Roman font.
Paper For Above instruction
Introduction
The strategic expansion of a company into new markets represents a critical growth opportunity that requires careful analysis and justification. This memo explores the potential expansion of a chosen company into a specific country, detailing the rationale behind this move and identifying key authoritative sources that will inform the decision-making process. Such sources include the company’s official website, reputable industry and business news outlets, and economic data repositories, which together provide a comprehensive, credible foundation for assessing the feasibility and strategic fit of the expansion.
Overview of the Expansion Opportunity
The proposed expansion involves entering the [specific industry] market within [target country], which has demonstrated promising growth trends and favorable economic conditions. The company aims to leverage its core competencies—such as [core competencies or unique selling propositions]—to capitalize on emerging consumer demand and untapped market segments. The timing of this expansion is strategic, aligning with [external factors, such as economic policies, trade agreements, or market developments] that create a conducive environment for international growth. Furthermore, the evolving consumer landscape and increasing adoption of [relevant technology or service] position this expansion as both timely and potentially lucrative.
The selection of [target country] is supported by factors such as its expanding middle class, favorable demographic trends, supportive government policies aimed at foreign investment, and strategic geographical location. These aspects collectively make the country an optimal choice for establishing a foothold in the region, facilitating distribution, and promoting regional growth.
Key Information Sources and Their Relevance
1. Company’s Official Website: The company’s website provides authoritative, up-to-date financial data, strategic statements, recent news, and corporate governance information. It helps gauge the company’s current position, strategic priorities, and growth objectives relevant to the expansion.
2. Bloomberg and Reuters: These reputable financial news outlets offer in-depth analysis of industry trends, market conditions, and economic indicators. Their reports aid in understanding the competitive landscape, technological advancements, and macroeconomic factors influencing the industry and the specific target market.
3. Industry Trade Journals (e.g., IndustryWeek, Food Business News): These sources provide industry-specific insights, emerging trends, regulatory updates, and competitive intelligence, crucial for assessing industry viability and identifying potential challenges and opportunities in the target country.
4. CIA World Factbook: This authoritative source supplies comprehensive data on the economic environment, including GDP growth, inflation rates, trade policies, infrastructure, and demographics, offering a macroeconomic perspective essential for strategic planning.
5. Local Business Chambers and Trade Associations: These organizations provide insights into local regulations, market entry procedures, and cultural considerations, which are vital for customizing the expansion strategy to the local context.
6. Expert Contacts (e.g., industry consultants or local business partners): Insights from individuals with experience working in the target country or within the industry can provide nuanced understanding of market dynamics, consumer behavior, and regulatory challenges that secondary sources may not capture.
Conclusion
The integration of these authoritative sources will enable a comprehensive understanding of both the internal capabilities of the company and the external environment of the target country. This informed approach ensures that the expansion decision is based on credible, future-oriented insights, thereby increasing the likelihood of successful market entry and sustainable growth.
References
- U.S. Central Intelligence Agency. (2023). The World Factbook: [Country Name]. https://www.cia.gov/the-world-factbook/
- Bloomberg. (2023). Industry Trends and Market Data. https://www.bloomberg.com
- Reuters. (2023). Economic & Industry News. https://www.reuters.com
- IndustryWeek. (2023). Latest Industry Reports and Trends. https://www.industryweek.com
- Food Business News. (2023). Industry Updates. https://www.foodbusinessnews.net
- [Company Name] Official Website. (2023). Corporate Reports and News. https://www.[companywebsite].com
- Local Chamber of Commerce [Country Name]. (2023). Market Entry Resources. [URL]
- Expert Interview with [Name], Industry Consultant. (2023). Personal communication.
- [Additional authoritative source relevant to the industry or country]
- [Additional credible source providing economic, industry, or market insights]