MGT 101 Final Business Paper Presentation With Professor Jos
Mgt 101 Final Business Paper Presentationprofessor Joseph Roazzifall
Conduct an in-depth analysis of a major company or corporation, including its history, management, industry context, marketing strategies, ethics, operations, financial performance, global business issues, and future outlook. The paper should be at least six pages long, double-spaced, with appropriate formatting, citations, and visuals, and must include a cover page and references. Prepare a PowerPoint presentation of 12-15 slides covering the same topics, with an introductory and concluding section, and ensure all team members are familiar with their parts.
Paper For Above instruction
The final project requires a comprehensive, structured analysis of a prominent company, combining qualitative and quantitative assessments to provide a detailed strategic overview. This entails evaluating the company's historical background, management leadership, industry positioning, marketing practices, ethical considerations, operational structure, financial health, international presence, and future prospects. The aim is to produce a professional, well-cited document that offers insights not only into the company's current state but also outlines potential opportunities and threats that may influence its success heading forward.
The analysis begins with a thorough exploration of the company's history and management, emphasizing its mission statement, leadership profile — particularly the CEO's biography — and key milestones that have shaped its development. Understanding the company's foundational principles allows assessment of how well the current management aligns with the company’s strategic vision. The subsequent examination of the industry provides necessary context, including market size, growth trends, competitive landscape, and external environmental factors like regulatory changes, technological advances, or socioeconomic influences that impact the company's operations.
In the marketing section, focus on the firm's marketing mix—product, price, place, and promotion—alongside its branding strategies and market positioning statement, especially relative to competitors. Analyzing how the company differentiates itself within its market reveals strengths and vulnerabilities in its strategic approach. Ethical and social responsibility considerations involve reviewing whether the company’s policies align with its publicly stated values, citing specific initiatives or controversies, and critically assessing its integrity and social impact.
Operational insights are gained by analyzing organizational structure, technological infrastructure, intellectual property holdings, and management philosophies—centralized versus decentralized decision-making—as these influence efficiency and innovation. Financial assessment involves detailed review of the Income Statement, Balance Sheet, and key financial ratios over recent fiscal years, comparing metrics such as debt-to-equity, current ratio, asset turnover, earnings per share, market capitalization, and valuation ratios. These figures collectively inform on the firm's financial viability and comparative performance against industry benchmarks.
The global business section explores the firm’s geographic footprint, international challenges, and expansion strategies, analyzing the risks and opportunities associated with its overseas markets and considering potential new markets for growth. Here, cultural, regulatory, and competitive factors are pertinent (e.g., how the company adapts to diverse consumer preferences, legal environments, and competition abroad).
Finally, an evaluative conclusion assesses whether the company's future trajectory signals sustained success or potential failure. This involves integrating all prior analyses to form a strategic outlook based on current strengths, weaknesses, market trends, and global positioning.
The project demands both written and visual components: six pages of comprehensive analysis, formatted according to APA guidelines, and a PowerPoint presentation succinctly summarizing all key points. Each team member must be prepared to present and discuss their section confidently. Deadlines are set for submission of the paper and presentation, with stipulated length, content, and formatting requirements outlined in the original instructions.
References
- Barney, J. B. (2019). Fundamentals of strategic management. Pearson.
- Hill, C. W., & Jones, G. R. (2021). Strategic management: Theory: An integrated approach. Houghton Mifflin Harcourt.
- Kaplan, R. S., & Norton, D. P. (2008). The strategy-focused organization: How balanced scorecard companies thrive in the new business environment. Harvard Business Press.
- Porter, M. E. (2008). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.
- Rothaermel, F. T. (2023). Strategic management. McGraw-Hill Education.
- Grant, R. M. (2021). Contemporary strategy analysis. Wiley.
- Ferrell, O. C., & Hartline, M. (2019). Marketing strategy. Cengage Learning.
- Crane, A., Matten, D., & Spence, L. J. (2014). Corporate social responsibility: Readings and cases in a global context. Routledge.
- Hill, C. W. (2010). International business: Competing in the global marketplace. McGraw-Hill Education.
- Chen, M. (2017). Financial analysis and decision making. Pearson.