Mkg425 Portfolio Project Rubric Mkg425 Portfolio Project Gra

Mkg425 Portfolio Project Rubricmkg425 Portfolio Project Grading Rubr

Analyze a small business selection process, evaluation of required components, content, research, and analysis, including application of course concepts, synthesis, sources, critical thinking, ethics, leadership, technology use, organization, mechanics, style, and APA formatting.

Paper For Above instruction

Title: Analysis of Small Business Selection, Marketing Planning, and Course Application Strategies

Successfully developing a comprehensive marketing plan for a small business requires meticulous planning, thorough research, and strategic application of course concepts. This paper provides an in-depth analysis of the process involved in selecting a small business for a portfolio project, the essential components to include, and how to demonstrate knowledge, critical thinking, and ethical considerations. Additionally, the integration of credible sources, effective leadership, technological applications, and proper organization are discussed to ensure a high-quality deliverable aligned with academic standards.

Introduction

The process of constructing a marketing plan for a small business is multifaceted, involving several critical steps that ensure alignment with theoretical frameworks and practical applications. The first step is selecting an appropriate small business by Week 1, which serves as the foundation of the project. The choice should reflect a business that offers sufficient scope for analysis, strategic development, and application of course concepts. The assignment emphasizes the importance of meeting all specified requirements, demonstrating comprehensive research, and integrating scholarly sources to substantiate analysis.

Selection of Small Business

Choosing an appropriate small business is crucial, and the instructor expects students to identify this business in the initial week, with accuracy and completeness. The selection process should consider factors such as industry relevance, market position, and available data. Any significant errors or omissions in this step could impede subsequent analysis and undermine the overall project quality. Therefore, adherence to deadlines and thoroughness in selection are vital for success.

Core Components of the Portfolio

The portfolio must contain all required components as outlined in the assignment instructions. These typically include an executive summary, situational analysis, target market identification, marketing objectives, strategies, and action plans. Omitting key elements risks incomplete analysis and lower scores. The inclusion of credible sources and proper citation methods enhances the validity and robustness of the marketing plan. A thorough review ensures that all components are addressed systematically, demonstrating comprehensive understanding.

Content, Research, and Analytical Depth

Demonstrating adequate or strong knowledge of course materials entails accurate representation of concepts and their application. The construction of the marketing plan should reflect an understanding of fundamental marketing principles, such as segmentation, positioning, and the marketing mix. Research should be from credible scholarly sources, providing insights into industry trends, competitive analysis, and consumer behavior. Utilizing a mix of literature and real-world data elevates the analytical depth, enabling well-founded conclusions.

Application of Course Concepts and Critical Thinking

Effective application of course concepts is assessed through insightful analysis, synthesis, and evaluation of the small business environment. This includes identifying challenges, opportunities, and strategic recommendations grounded in marketing theory. Critical thinking involves examining assumptions, considering alternative strategies, and evaluating potential outcomes. The project should reflect a nuanced understanding that goes beyond surface-level observations, incorporating evidence-based reasoning to support decisions.

Synthesis, Evaluation, and Source Integration

Successful projects demonstrate the ability to synthesize concepts from various course modules and evaluate their relevance and effectiveness. Proper integration of sources, such as the course textbook and at least two credible scholarly references, reinforces arguments and provides diverse perspectives. Effective linkage of source material to the business context exemplifies rigorous analytical skills and scholarly rigor.

Ethical Considerations and Social Responsibility

Addressing ethical issues involves prescribing actions that promote social responsibility, fairness, and transparency. The plan should identify potential ethical dilemmas and articulate strategies for ethical decision-making aligned with professional standards. This demonstrates a commitment to ethical conduct within marketing activities, which is essential for sustainable business practices.

Leadership and Teamwork

Leadership skills are evaluated based on the ability to guide strategic development, facilitate collaboration, and demonstrate initiative. The project should reflect effective teamwork, communication, and problem-solving abilities, emphasizing the importance of collaborative effort in achieving project objectives. Such skills are vital for implementing marketing strategies and managing small business operations.

Technological Application

The use of current technology is integral to modern marketing practices. Selecting appropriate digital tools, platforms, and analytical software addresses specific problems and enhances the effectiveness of marketing initiatives. The project should showcase familiarity with marketing technologies, such as social media, CRM systems, or data analytics, explaining how they can be leveraged to gain competitive advantages.

Organization, Mechanics, and Style

Clarity and coherence are crucial; the project must be well-organized, following proper essay format with an introduction, body, and conclusion. Proper paragraph development, transition use, and adherence to grammatical standards ensure readability. The narrative should be concise, focused, and free of spelling or grammatical errors, demonstrating high standards of academic writing.

APA Formatting and Citations

All sources must be correctly cited according to APA guidelines, including in-text citations and a complete reference list. Proper formatting enhances credibility and demonstrates attention to scholarly detail. Minor errors are acceptable if the overall citation structure remains accurate; however, pervasive mistakes can detract from the professionalism of the project.

Conclusion

Constructing a successful small business marketing plan demands thorough preparation, scholarly research, critical thinking, and ethical considerations. By carefully selecting a business, encompassing all required components, applying course concepts thoughtfully, and demonstrating professionalism in writing and citation, students can produce a comprehensive and compelling portfolio project that reflects mastery of marketing principles and readiness for professional practice.

References

  • Armstrong, G., & Kotler, P. (2021). Marketing: An Introduction (14th ed.). Pearson.
  • Baker, M., & Hart, S. (2020). The Marketing Book (8th ed.). Routledge.
  • Burns, A. C., & Bush, R. F. (2019). Marketing Research (8th ed.). Pearson.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG. Cengage Learning.
  • Ryan, D. (2020). Understanding Social Media. Sage Publications.
  • Ryan, D., & Jones, C. (2019). Understanding Digital Marketing. Kogan Page.
  • Seth, J. (2022). Ethical Marketing. Journal of Business Ethics, 174(3), 527-542.
  • Scott, D. M. (2022). The New Rules of Marketing and PR. Wiley.
  • Weinberg, B. D. (2019). Marketing to the Social Web. O'Reilly Media.

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