MKTG1012 Continuing Case Assignment This Continuing Case Wil

Question

MKTG1012 Continuing Case Assignment This continuing case will be This Continuing Case will be completed in three (3) sections. Students will work in groups of 2 or 3 students to complete this assignment. Upon completion of the 3 sections, you will have in essence created a basic marketing plan. Attached is a Marketing case study for a new martial arts gym starting in London, ON. Projects will be graded based on completeness of answers and overall clarity and professionalism. Projects should use 1 ½ line spacing, with a 12 pt. font and should include a cover page with the names of all contributing group members. Answers to the sections should be numbered and delivered in the order presented. Where appropriate, outside research is required to answer the question properly. All outside sources of information must be properly cited using APA format, including a References page. The assignment sections include: Mission Statement – craft a Mission Statement for the new gym. SWOT Analysis – complete a SWOT analysis for the new gym. Competitive Analysis– look at other gyms in the London market and choose two primary competitors. List your competitors’ strengths and weaknesses and indicate how these attributes will impact your plan.

Dr. Jack HW Helper · Accepted Answer

The creation of a marketing plan for a new mixed martial arts (MMA) gym in London, Ontario, is both an exciting and strategic endeavor. This plan will encompass three key components: developing a mission statement, conducting a SWOT analysis, and performing a competitive analysis. Each of these elements is crucial to understanding how best to position the gym in a competitive marketplace. 1.0 Mission Statement The mission statement for the new martial arts gym is: “To empower individuals through the art of mixed martial arts, promoting physical fitness, discipline, and mental strength in a safe and supportive environment. We are dedicated to fostering a community that inspires personal growth and self-confidence, welcoming individuals of all ages and skill levels.” 2.0 SWOT Analysis A SWOT analysis is an essential strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats related to the new gym. Strengths Experienced Management: The founder, Estevan Lara, has extensive experience in martial arts, enhancing credibility. Diverse Program Offerings: The gym will offer various classes catering to different skills, ages, and fitness levels. Community Focus: Emphasis on creating a welcoming environment fosters community engagement. Weaknesses Market Entry Challenges: As a new competitor, the gym will face challenges in gaining visibility among established brands. Limited Initial Resources: Initial funding may limit marketing capabilities and facilities options. Opportunities Growing Popularity of MMA: The increasing acceptance of MMA as a sport presents a growing market. Targeting Diverse Demographics: There is potential to attract various demographics, including youth and women, which has been shown to be underrepresented. Partnerships with Local Schools: Developing programs in collaboration with local schools could enhance visibility and enrollment. Threats Intense Competition: Established fitness centers and other martial arts gyms wi

MKTG1012 Continuing Case Assignment This Continuing Case Wil ✓ Solved

MKTG1012 Continuing Case Assignment This continuing case will be

Paper For Above Instructions

1.0 Mission Statement

2.0 SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

3.0 Competitive Analysis

Competitor 1: Adrenaline MMA

Competitor 2: GoodLife Fitness

Conclusion

References