Need By 14 Jan 2016 At 2300 Hrs, No Essay Format Needed In 2
Need By 14 Jan 2016 At 2300hrs No Essay Format Needed In 200 250 Words
Need by 14 Jan 2016 at 2300hrs No essay format needed in words only Visit the websites of two luxury car makers: Lincoln and BMW. Browse each company's website and search for each company's business-level strategy. How are the luxury car competitors’ strategies similar? In what manner are they different? Which company has the competitive advantage and why? You may also use the following reference: Pearce, J., Robinson, R. (). Strategic Management, 13th Edition. [VitalSource Bookshelf Online]. Retrieved from
Paper For Above instruction
Both Lincoln and BMW operate within the premium automotive market segment, focusing on delivering high-quality, luxury vehicles that emphasize superior craftsmanship, innovative technology, and exceptional customer experiences. Their strategies are similar in prioritizing brand prestige, technological innovation, and personalized customer service to differentiate themselves from mass-market brands. Both companies invest heavily in research and development to incorporate advanced safety features, cutting-edge infotainment systems, and driver-assistance technologies, enhancing the overall luxury experience.
However, their strategies diverge in specific market approaches and brand positioning. BMW emphasizes sporty driving dynamics, agility, and performance, aligning with its brand image of sporty luxury and engaging driving experiences. Its marketing emphasizes performance-oriented features and a youthful, dynamic brand personality. Conversely, Lincoln positions itself more as a luxury lifestyle brand with an emphasis on comfort, elegance, and traditional American craftsmanship. Lincoln's strategy concentrates on providing a smooth, comfortable ride and personalized services such as exclusive concierge programs and bespoke customization options.
In terms of competitive advantage, BMW's focus on sporty performance and innovative technology grants it an edge in attracting younger, active consumers seeking driving pleasure. Lincoln’s advantage lies in its strong brand heritage and focus on comfort, appealing to mature customers seeking luxury and reliability. Currently, BMW may have a competitive edge due to its global brand recognition and innovation leadership, especially in electric vehicles and autonomous driving technologies, which align with future market trends.
References
- Pearce, J., Robinson, R. (2013). Strategic Management (13th ed.). Wiley.
- BMW Group Official Website. (n.d.). Retrieved from https://www.bmw.com
- Lincoln Official Website. (n.d.). Retrieved from https://www.lincoln.com
- Porter, M. E. (1980). Competitive Strategy. Free Press.
- Kotler, P., Keller, K. L. (2016). Marketing Management. Pearson.
- Johnson, G., Scholes, K., Whittington, R. (2008). Exploring Corporate Strategy. Pearson.
- Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
- Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management.
- Teece, D. J. (1986). Profiting from Technological Innovation. Research Policy.
- Osterwalder, A., Pigneur, Y. (2010). Business Model Generation. Wiley.