Need By Nov 26, 2015, 11:00 PM EST, At Least 200 Words

Need By 26 Nov 2015 By 2300hrs EST At Least 200 Words

Need by 26 Nov 2015 by 2300hrs EST at least 200 words based on what you have learned, describe the psychographic and the geodemographic you would use to promote yourself for a specific job in the future and why. What marcom tools would you use to market yourself and why? You may use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]. Retrieved from Need by 26 Nov 2015 by 2300hrs EST at least 200 words

Paper For Above instruction

In preparing to promote myself for a specific job in the future, I would strategically utilize both psychographic and geodemographic segmentation to tailor my personal branding and outreach efforts. Psychographics involve understanding the attitudes, values, lifestyles, and personality traits that align with the desired role. For a position in digital marketing, for example, I would focus on emphasizing traits such as innovation, adaptability, and a passion for technology, which resonate with employers seeking dynamic and creative professionals. My psychographic profile would showcase my proactive attitude, continuous learning mindset, and enthusiasm for emerging trends in digital media, making me an appealing candidate within that niche.

Conversely, geodemographic segmentation allows for targeting based on geographic and socio-economic factors. If aiming for a role in a metropolitan area with a vibrant tech scene, I would highlight my presence within such regions and demonstrate familiarity with the local market. For instance, residing in or having extensive experience in urban centers known for technological innovation would strengthen my appeal to local employers. Additionally, understanding socio-economic data related to these regions helps me customize my messaging to resonate with the target audience, emphasizing shared socio-economic backgrounds or community involvement.

To market myself effectively, I would leverage a combination of marketing communication (marcom) tools such as a professional website, social media platforms like LinkedIn, and targeted email marketing. A well-designed personal website serves as a digital portfolio that showcases my skills, projects, and testimonials, giving potential employers comprehensive insight into my capabilities. LinkedIn, as a professional networking tool, allows me to connect directly with industry leaders, participate in relevant discussions, and share industry-specific content that demonstrates my expertise. Email marketing enables personalized outreach to potential employers or recruiters, making my communication more direct and impactful.

These marcom tools are effective because they provide multi-channel engagement, allowing me to craft a consistent and professional personal brand that resonates with my target audience. According to Shimp (2008), integrated marketing communications ensure message consistency across channels, which is crucial for building credibility and recognition. By aligning my messaging across my website, social media, and email communications, I can create a cohesive personal brand that distinguishes me in a competitive job market.

In conclusion, employing psychographic and geodemographic segmentation allows for targeted personal branding efforts, while utilizing tools such as a professional website, LinkedIn, and email marketing ensures comprehensive outreach. These strategies, rooted in principles of integrated marketing communications, enhance my visibility and attractiveness to potential future employers, ultimately increasing my chances of securing my desired position.

References

  • Shimp, T. A. (2008). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8th ed.). Thomson South-Western.
  • Kapferer, J.-N. (2012). The New Strategic Brand Management. Kogan Page.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
  • Grunig, J. E., & Hunt, T. (1984). Managing Public Relations. Holt, Rinehart & Winston.
  • Ryan, D. (2016). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. Kogan Page.
  • Craig, S. (2014). Personal branding strategies for career success. Journal of Career Development, 41(3), 225-241.
  • Scott, D. M. (2015). The New Rules of Marketing and PR. Wiley.
  • Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265-273.
  • Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education.
  • Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18.

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