Overview Of This Assignment: Two Sections Marketing

Overview this Assignment Consists Of Two Sectionsmarketing Plan And Sa

This assignment consists of two sections: a marketing plan and sales strategy (an MS Word document). You are required to develop a marketing plan and sales strategy for your business, along with a marketing budget using the Business Plan Financials Excel Template. Both documents must be submitted as separate files.

Your company, whether a startup you create or one based on the snack food company scenario, will operate within a 100-mile radius from your home address, with the goal of reaching $1 million in sales by the end of the second year.

Paper For Above instruction

Section 1: Marketing Plan and Sales Strategy

In MS Word, write a 3-5 page marketing plan and sales strategy section of your business plan. Your writing should include:

• Revising your company's target market based on feedback from the Week 3 discussion. This should include demographic, geographic, lifestyle, psychographic characteristics, purchasing patterns, and buying sensitivities.
• Assessing your company's market competition using the factors listed in your textbook (such as product comparison, market positioning, and competitive advantages). Specify the exact competing company and the particular product or service—e.g., whether competing against Coca Cola's fruit juice or cola, clearly defining the comparison.
• Developing a differentiation plan to set your business apart from the competition.
• Outlining your company's value proposition and creating a marketing slogan or tagline that communicates your brand message effectively.
• Determining the marketing vehicles you will utilize (such as social media, sponsorships, trade shows, sampling events) to build your brand. Justify why these methods will be effective, considering online marketing tactics if applicable, referring to the corresponding worksheet in your textbook.

Format your paper according to the Strayer Writing Standards (SWS): double-spaced, Times New Roman size 12 font, with one-inch margins, including headings for each major topic. Include a cover page with the assignment title, your name, the professor's name, the course title, and the date. Add a source list page with all references formatted properly in SWS style. The source list is not included in the page count.

Section 2: Marketing Budget

Develop a marketing budget to support your marketing plan and sales goals, using the Business Plan Financials Excel Template. Only complete the Setup and Marketing Budget worksheets in the workbook, but submit the entire Excel file.

• Prepare the Setup worksheet based on your company details and guidelines.
• Create the Marketing Budget worksheet projecting costs for the first two years, starting with the current year.
• Only include costs for marketing vehicles you plan to use; leave others at zero. Accurately reflect costs associated with online marketing, including social media advertising and management, even if free platforms are used, accounting for resource costs.

Ensure your marketing activities align with your described plan. Complete the worksheet for only the marketing vehicles you will implement, matching the strategies outlined in section 1.

Learning Outcome

The purpose of this assignment is to create a comprehensive marketing plan that identifies a target market, competition, brand message, marketing vehicles, and budget to guide your business's marketing efforts effectively.