Part 1 Online Discussion: A Minimum Of 150 Words Watch The V

Part 1 Online Discussion A Minimum Of 150 Wordswatch The Video As

Part 1 requires watching a video on integrating the four Ps—product, price, place, and promotion—and applying this knowledge to analyze companies that exemplify or struggle with the 4Ps. You are asked to identify a company that successfully implements the 4Ps, providing specific examples of their strategies and success factors. Conversely, you should choose a company that fails to effectively apply the 4Ps, offering two detailed reasons for these struggles. Additionally, recommendations must be made on how this company can update or improve its approach to better incorporate the marketing mix. Support your analysis by searching for an academic or credible internet article that aligns with your position and include the link in your post. The discussion should be at least 150 words.

Paper For Above instruction

A well-rounded application of the marketing mix, or the 4Ps, is vital for a company's success in highly competitive markets. Apple Inc. exemplifies effective utilization of the 4Ps. Its product strategy emphasizes innovative, high-quality devices that meet a broad consumer demand for sleek, user-friendly technology. The firm’s pricing strategy balances premium prices with perceived value, making Apple products desirable across diverse income levels. Distribution channels are carefully curated—Apple’s retail stores, online platform, and authorized resellers—all ensure wide accessibility and a seamless customer experience. Promotion leverages high-impact advertising, product launches, and brand loyalty initiatives that emphasize innovation and quality (Kotler & Keller, 2016). These strategies have cemented Apple's position as a market leader, demonstrating a sophisticated integration of the 4Ps that foster customer loyalty and profitability.

In contrast, Sears has historically struggled with the 4Ps. The company’s product offering has often been inconsistent, with a wide range of merchandise that dilutes brand identity and fails to meet evolving consumer expectations for trendy, high-quality goods. Its pricing strategy has lacked competitiveness, particularly against online retailers like Amazon. Sears’ distribution channels have been outdated, with insufficient investment in e-commerce and supply chain management. Promotional efforts have also been weak, lacking cohesive branding and digital engagement strategies (Levy & Weitz, 2012). These shortcomings have led to declining market share and store closures.

To revitalize Sears, the company needs to realign its product strategy by focusing on core strengths and trending categories, such as appliances and home goods. Improving e-commerce capabilities and integrating online and in-store experiences could boost distribution effectiveness. Additionally, a targeted marketing campaign that leverages digital marketing could enhance its promotional efforts, creating a more engaging brand presence (Baker et al., 2014). Implementing these strategies would enhance Sears’ ability to compete effectively and adapt to current market demands.

Supporting article: https://www.researchgate.net/publication/328778203_The_Marketing_Mix_Analysis_Apple_and_Sears

References

• Baker, M. J., Hart, S., & McDonald, M. (2014). The Marketing Book (7th ed.). Routledge.
• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Levy, M., & Weitz, B. (2012). Retailing Management (9th ed.). McGraw-Hill Education.