Part 1 Online Discussion: A Minimum Of 150 Words Watc 112293

Part 1 Online Discussion A Minimum Of 150 Wordswatch The Video Pi

Part 1 involves watching the specified video about Pinkberry and responding to several questions. The first task is to suggest updates to the brand's personality to reinvigorate Pinkberry, providing a rationale for the proposed changes. The second task is to identify the most viable target market for Pinkberry using segmentation bases, describing the customer profile and explaining why this market is optimal. The third task requires describing each level of Maslow's Hierarchy of Needs and identifying which level relates most to your purchasing decisions, including an example to support your choice.

Paper For Above instruction

Pinkberry, renowned for its frozen yogurt offerings, faced a competitive landscape that necessitated strategic branding and marketing updates to maintain its market position. To reinvigorate Pinkberry's brand personality, an effective approach would be to emphasize its health-oriented, trendy, and community-focused image. Updating the brand to position Pinkberry as a vibrant, health-conscious lifestyle choice aligns with current consumer preferences favoring transparency, wellness, and social engagement (Keller, 2013). Incorporating modern, playful visuals and a community-driven messaging campaign would resonate with younger, health-conscious demographics while maintaining loyalty among existing customers.

The most viable target market for Pinkberry, based on segmentation, is the younger demographic group of Millennials and Generation Z. Psychographically, these consumers prioritize health, wellness, and social experiences, valuing brands that are authentic and socially responsible (Solomon, 2019). Geographically, urban areas with high foot traffic, such as city centers and shopping districts, are ideal for Pinkberry's physical locations. Demographically, this group comprises primarily individuals aged 15-35, with varying income levels but a shared interest in trendy, guilt-free indulgences. Targeting this segment enables Pinkberry to capitalize on health trends and social media influence, ensuring sustained engagement and growth.

Maslow's Hierarchy of Needs consists of five levels:

• Physiological Needs: Basic survival needs like food and water
• Safety Needs: Personal and financial security, health
• Love and Belongingness: Social connections, friendships, family
• Esteem Needs: Self-esteem, recognition, respect from others
• Self-Actualization: Personal growth, achieving potential

When making purchases, I find that I most relate to esteem needs. For example, buying a quality professional outfit boosts my confidence and garners respect from colleagues, fulfilling my desire for recognition and self-esteem. This motivation drives me to invest in products that affirm my identity, status, and self-worth, aligning with Maslow's esteem level.

References

• Keller, K. L. (2013). Branding and Brand Equity. In K. L. Keller, Strategic Brand Management (4th ed., pp. 29-57). Pearson Education.
• Solomon, M. R. (2019). Consumer Behavior: Buying, Having, and Being (13th ed.). Pearson.