Part 3: Designing A Customer-Driven Strategy And Mix 256047

Part 3 Designing A Customer Driven Strategy And Mixchapter 12 Engaging

Part 3 Designing A Customer Driven Strategy And Mixchapter 12 Engaging

Part 3 Designing a Customer-Driven Strategy and Mix Chapter 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations Marketing by the Numbers: C3, CPM, and CPP Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on these ratings. A show’s rating is the number of households in Nielsen’s sample that are tuned to that show divided by the number of television-owning households—115 million in the United States. One rating point represents one percent of the TV market, so one point equals 1.15 million households. Nielson’s TV ratings are referred to as C3 and measure viewers who watch commercials live or watch recorded commercials up to three days later.

A common measure of advertising efficiency is cost per thousand (CPM), which is the ad cost per thousand potential audience contacts. Advertisers also assess the cost per rating point by dividing the ad cost by the rating. These numbers are used to assess the efficiency of a media buy. Use the following average price and rating information to answer the questions: Program Cost per :30 spot C3 Rating Sunday Night Football $425,.8 American Idol $475,.0 Grey’s Anatomy $225,.3 Two and a Half Men $215,.0 The Vampire Diaries $75,.. How many households are expected to watch each program? (AACSB: Written and oral communication; Analytical thinking) 12-2.

Calculate the cost per thousand (CPM) and cost per point (CPP) for each program. How should advertisers use these measures when planning a television media buy? (AACSB: Written and oral communication; Analytical thinking; Reflective thinking) File name : ne w_intimate _re lationship_0(2).doc Date : :15 UTC Results of plagiarism analysis from :16 UTC 163 matche s from 6 Source s, of which 6 are online source s. PlagLevel: 45.3% [0] (38 Matches, 43.5%) from mmchai.blogspot.com/2009/10/iq-matrix-to-loving-relationship.html [1] (38 Matches, 43.5%) from mmchai.blogspot.com/2009_10_01_archive.html [2] (38 Matches, 45.2%) from blog.iqmatrix.com/improve-your-memory [3] (38 Matches, 44.9%) from blog.iqmatrix.com/loving-relationship [4] (7 Matches, 6.4%) from [5] (4 Matches, 3.3%) from blog.sina.com.cn/s/blog_3f28ff520102dtey.html Analyzed document Running Head: INTIMATE RELATIONSHIP AND COMMITMENT 1 Nurturing an Intimate Relationship and Maintaining a Commitment Name Institution Date Nurturing an Intimate Relationship and Maintaining a Commitment The essay will discuss the importance of nurturing an intimate relationship and maintaining a commitment to continue the relationship in the middle adulthood stage of psychosocial theory.

This is defined by the age bracket 34-60 years. At this stage, the prime adaptive ego quality elicited is care while the core pathology is receptivity. The psychosocial crisis experienced at this stage is generatively versus stagnation. (Erikson, E.1953). A discussion of this topic will be lead by the central process of person-environment interaction and creativity together with how the prime adaptive ego quality and core pathology contribute towards this. It has been discovered that being in a healthy intimate relationship provides a sense of great fulfillment in adults.

This provides them feeling of satisfaction and general well being that contribute to an individual’s productivity in the society. To successfully nurture an intimate relationship, passion is important. The spouses have to be open minded and creative to maintain the vitality of their relationship if it is to advance further into commitment.(Sternberg,J. 2007) Receptivity of a spouse could be a great hindrance to the growth and maintenance of the commitment. Caring for a spouse builds up to commitment towards them.

The spouses have to be willing to allow for creativity in solving conflicts by cultivating excellent communication skills and ways to conflicts by cultivating excellent communication skills and ways to keep the passion. Most importantly, the spouses must have common ground. They need to have the same interests and beliefs or ones that are complementary in nature to prevent unnecessary conflict. However, conflict is necessary in any relationship as it creates a platform in which they can solve arising problems and avoid resentment. Close intimate relationships are the most important aspects of many people’s lives in a word that contains the presence of many challenges such as financial and health problems.[0] [1] [2] [3] ...

Growing a strong, fruitful and fulfilling loving relationships not only enlightens us with great joy and happiness, but they also they also enrich our careers, professions and inspire us towards the achievement of our deepest and most desired goals, by providing us with a deeper sense of both physical emotional and spiritual well-being.[2] [3] [0] [1] ... They lay good foundations for the couple plan and achieve their dreams and make future fulfilling plans. (William. 2011) Relationships are no doubt enormously important, however so many of us don’t understand or get convinced on what goes into creating a perfect relationship.[2] [3] [0] [1] ... Many of us may have had some chance to be in wonderful relationships in the past, yet they can’t quite get a reason why they quickly separate before they realize.[0] [1] [2] [3] ...

Yes, indeed sometimes we even do stupid petty things that hinder and hurt our relationships by putting them on a risk with other people in irrevocable ways.[0] [1] [2] [3] ... The below words clearly gives the best summary of keys to a better loving relationship will depict the things that one can do by themselves and for their relationship that will take it to another level of intimacy, romance and unending passion.[2] [3] [0] [1] ... The others also explain relationship mistakes that people make and how they can quickly destroy a promising union of two promising hearts.[0] [1] [2] [3] ... Once a couple understands the secret to a loving relationship they will already have the tools to take the relationships to the next level.[1] [2] [0] [3] ...

When there is need to build the strong foundations for a healthy and loving relationship, the couple must abide by and encourage the development of key essential values and supporting traits that are critical to a relationship’s long-term success of an awesome relationship.[0] [1] [2] [3] ... It always involves working together with your partner on the process of fixing these key traits into the heart of your relationship which must be on a daily basis, and you will be well on your way towards developing a perfectly strong and lasting bond that goes well beyond just plain attraction and intimacy to an advanced level.[0] [1] [2] [3] ... The most important trait to any effective relationship is communication.

The act of communication is the basic principle trait that combines all others together.[0] [1] [2] [3] ... It is actually the primary and most critical trait that lays a strong foundation for the other essential traits that are important to a long, fulfilling and happy lasting relationship.[0] [1] [2] [3] ... Communication is a two way medium that involves both listening and talking of couples.[0] [1] [2] [3] ... It involves the balance between talking and listening. Of great importance is listening.

When your partner is communicating with you be sure to listen with an open and flexible mind, with no interruptions and be very attentive to the caring words, this create a strong bond.[0] [1] [2] [3] ... Another basic aspect is building honesty within your relationship in ways that encourage open and friendly communication.[0] [1] [2] [3] ... It is important to agree with your partner at all points that you will be honest with each other at all times, good or bad, even if the consequences may be hurting the other partner.[1] [0] [2] [3] ... Feeling free to elicit an agreement that you will always keep an open mind and work through situations whether tough or easy in ways that are supportive of your long-term relationship objectives and goal.[0] [1] [2] [3] ... It is always good to conclude from the perspective that it is better to be honest and upfront at all times other than for your partner than to find out later that you were lying to them.[2] [0] [1] [3] ... If you ever find yourself questioning your partner in anyway, then honesty is a lacking factor within your relationship and you must try inculcating it.[0] [1] [2] [3] ... Trust is a direct reflection of honesty. When one is honest within a relationship, then trust definitely becomes the flower at full bloom that creates a loving relationship.[0] [1] [2] [3] ... The openness of honesty creates a strong trust within a relationship and promotes a sense of peace and love whether you are together with your partner or separated by distance.[0] [1] [2] [3] ... when you are e away from your partner and find yourself thinking who they might be with, than trust is a lacking value within your relationship.[0] [1] [2] [3] ... Respect as a trait, comes down to instinctively submitting to your partner’s opinions and differences.[0] [1] [2] [3] ... At most times you might find yourselves disagreeing with their perspective, and that’s fine because it’s a reality and often happens.[2] [0] [1] [3] ... However, you must respect them for who they are, for the opinions that they raise, and also for the differences that make them special and unique.[2] [3] [0] [1] ... It is indeed okay and right to disagree in a respectful and accepting manner.[0] [1] [2] [3] ... This is because you first loved him or she and you should accept anything that comes on their way.

Apart from essential and supportive traits that go into building a fulfilling and fruitful relationship.[0] [1] [2] [3] ... Similar to this are the traits that go into creating your personal thoughts that is critical with enhancing these important relationship traits.[2] [3] [0] [1] ... When one lacks correct mindset, it is simple to fail to cultivate the necessary wisdom to build and grow a relationship to a deeper level of awareness and understanding.[0] [1] [2] [3] ... Robert J. (2007).However, by simply being aware of the necessary traits that build a powerful relationship-focused mindset, you will clearly be on build a powerful relationship-focused mindset, you will clearly be on a path towards a deeper and more fulfilling relationship no matter what other obstacles may currently be standing in your way.[2] [3] [0] [1] ...

This is all about finding ways to compromise.[0] [1] [2] [3] ... Accept the real fact that you simply cannot and will not agree with your partner totally of the time.[0] [1] [2] [3] ... As a result you could either be the good or let your partner have it their way , or you could learn to compromise in a way that will benefit and support both of your views and opinions.[0] [1] [2] [3] ... Understand that by being a little innovative and thinking differently from the usual, you could very well both get what you want in a happy way that you may never have expected.[2] [3] [0] [1] ... (William2011). In conclusions and after all the considerations, it’s a reality that nurturing an intimate relationship and maintaining a commitment is not any easy task.

It needs total willingness and strong love between the couple. By walking through all of these key steps you will have the necessary strategies to grow and build upon great relationships an exceptional way.[0] [1] [2] [3] ... The secret is to be consistent and persistent all through.[0] [1] [2] [3] ... Nothing is ever perfect, and nothing has ever been accomplished without a little sacrifice, work and effort.[0] [1] [2] [3] ... Make the process fun, exciting and enjoyable and your relationships will no doubt experience the fruits of your labor .[0] [1] [2] [3] ...

References

  • Crain, William. (2011). Theories of development: Concepts and Applications (6th Ed). Upper Saddle River, NJ: Pearson Education, Inc.
  • Sternberg, Robert J. (2007). Triangulating Love. In T. J. Oord (Ed.), The Altruism Reader: Selections from Writings on Love, Religion, and Science. West Conshohocken, PA: Templeton Foundation.
  • Sternberg, Robert J. (1997). Construct Validation of a Triangular Love Scale. European Journal of Social Science, 27(3), 313-324. doi:10.1002/(SICI) :33.0.CO;2-4
  • Erikson, E. H. (1953). Childhood and Society. W. W. Norton & Company.
  • William, (2011). Building Strong Relationships. New York: Harper Collins.
  • Robert J. Sternberg. (2007). Love, Intelligence, and Creativity. American Psychologist, 62(4), 304–312. doi:10.1037/0003-066X.62.4.304
  • Crain, William. (2011). Theories of Development: Concepts and Applications. Pearson.
  • Oord, T. J. (Ed.). (2007). The Altruism Reader: Writings on Love, Religion, and Science. Templeton Foundation.
  • Ciulla, J. B. (2004). Ethics, the heart of leadership. Westview Press.
  • Gottman, J. M., & Silver, N. (2015). The Seven Principles for Making Marriage Work. Harmony Books.

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