Pharmacology Brochure Commercial Assignment — Part 1 ✓ Solved

Pharmacology Brochure/Commercial Assignment — Part 1 (indivi

Pharmacology Brochure/Commercial Assignment — Part 1 (individual brochure) and Part 2 (group commercial).

Part 1 (individual brochure): Create a client-education brochure about an assigned medication. Use a brochure template you can adjust. Write information in layman’s terms so the client can understand; each section should flow logically. On the back, include your name, course, and Keiser University Clearwater (do not use the Keiser logo). Also include references in APA format. Include both brand and generic name of the medication, use color and images to make it engaging. Provide: brief description of the medication and how it works; purpose/uses; when and how to take the medication (specific directions); side effects and when to call the doctor; interactions and precautions. Do not use vague directions like "take medication as directed"; be specific.

Part 2 (group commercial): In a group of four, create a 3–5 minute commercial for the assigned medication. Everyone must participate. Produce a video that can be shared (e.g., uploaded to YouTube or another sharable platform).

Paper For Above Instructions

Overview

This document provides a clear, patient-centered approach to producing the required pharmacology brochure (individual) and the group commercial (3–5 minutes). It explains the essential content to include in the brochure, recommended plain-language phrasing, design and accessibility tips, legal and safety notes, and a workflow for successful group video production. The aim is to ensure the brochure educates patients about a specific medication, supports safe use, and meets the assignment’s formatting expectations.

Brochure Content and Structure

Organize the brochure into clear, labelled sections so information flows logically: medication identity, purpose, how it works, when and how to take it, common and serious side effects, interactions and precautions, storage and disposal, missed dose guidance, and contact instructions for concerns. Start with the medication name prominently: present the generic name first, followed by the brand name in parentheses (for example: "Metformin (Glucophage)"). Use an introductory one- or two-sentence plain-language description explaining the medication’s primary effect (e.g., "This medicine helps lower blood sugar by helping your body use insulin more effectively") (FDA, 2020).

What to include in each section

  • Brief description/how it works: One to three simple sentences in nontechnical language (AHRQ, 2010).
  • Purpose/uses: List approved uses and common off-label purposes only if relevant and supported by evidence; avoid jargon (MedlinePlus, 2020).
  • When and how to take medication: Give specific instructions: dose, frequency, timing relative to meals, whether to swallow whole or crush, and any equipment required (e.g., measuring spoons) (ISMP, 2018). Example: "Take 1 tablet (500 mg) by mouth twice daily with breakfast and dinner. Swallow whole with a full glass of water."
  • Side effects & when to call the doctor: Separate common, usually mild side effects from serious signs that warrant immediate medical attention. Use explicit action statements: "Call your doctor if you have swelling of the face, lips, or throat, trouble breathing, severe rash, or fainting" (Berkman et al., 2011).
  • Interactions & precautions: Note major drug–drug, drug–food, and drug–condition interactions (e.g., avoid grapefruit juice; use caution in pregnancy). Advise patients to provide a complete medication list to every provider (CDC, 2016).
  • Storage and disposal: State temperature and light protections and local safe disposal options (FDA, 2020).
  • Missed dose & overdose: Give precise steps: "If you miss a dose and it is less than 6 hours until your next dose, take it now; if more than 6 hours, skip the missed dose. Do not double doses." For suspected overdose, instruct to call Poison Control or emergency services immediately.
  • Back page requirements: On the back, print your name, course, and "Keiser University Clearwater" (no Keiser logo). Include all references in APA format.

Plain Language and Readability

Use plain language, short sentences, common words, and active voice. Aim for a reading level at or below 6th–8th grade for general patient materials (AHRQ, 2010). Use headings, bullet lists, and ample white space. Include pictograms or simple photos demonstrating administration or showing common side effects where appropriate—pictures improve comprehension and recall (Houts et al., 2006).

Design and Visual Considerations

Choose a tri-fold or bi-fold template that supports clear sections. Use color strategically for headings and callouts; ensure high contrast for readability and consider colorblind-safe palettes. Use a sans-serif font at 12–14 pt for body text. Caption images with short explanatory text. Avoid clutter—each panel should communicate one main idea. Test the brochure by asking a peer or patient to read and paraphrase key points to confirm comprehension (PlainLanguage.gov, 2011).

Legal, Safety, and Ethical Notes

Do not include the Keiser logo. Do not make clinical claims beyond approved indications. When listing interactions and contraindications, cite authoritative sources (FDA, ISMP, MedlinePlus). Encourage patients to consult their prescribing clinician for individualized advice and to tell all health providers about the medication. Include a short disclaimer that the brochure does not replace professional medical advice.

Commercial (Group) Production Guidelines

Plan the 3–5 minute commercial to communicate the medication’s purpose, key administration rules, major side effects and when to seek help, and a clear call to action (e.g., "Talk with your provider about this option"). Use the same plain-language approach as the brochure and incorporate visual aids from the brochure for consistency. Everyone in the group must participate—assign roles such as scriptwriting, on-camera presenters, visuals/graphics, editor, and uploader.

Script tip: start with a one-sentence hook describing the condition the drug treats, follow with 60–90 seconds of how it works and benefits, then 60–90 seconds of safe-use instructions (dose/timing, what not to do), and finish with 30–60 seconds covering side effects and emergency signs. Use captions and on-screen text for critical directions and references (Mayer, 2009).

Technical tip: film in a quiet, well-lit setting, use a tripod for steady framing, and export audio at clear levels. Upload to a sharable platform (YouTube, Vimeo) and verify privacy settings allow class access. Include a short video description naming group members, course, and a link to the brochure PDF or references.

Workflow and Checklist

  • Assign medication and confirm generic/brand names.
  • Draft brochure text; apply plain-language edits and peer-test readability.
  • Design brochure template with images and APA references on the back.
  • Group rehearses and records the 3–5 minute commercial; include everyone on camera or in credited roles.
  • Upload video to a sharable platform and prepare a one-page handout or link to the brochure PDF.

Conclusion

By following these content, design, and production guidelines, students will create a clear, accurate, and patient-friendly brochure and an engaging, compliant 3–5 minute commercial. Emphasize plain language, clear dosing instructions, explicit guidance for adverse events, and accessible visuals to promote safe medication use (AHRQ, 2010; Houts et al., 2006).

References

  • AHRQ. (2010). Health Literacy Universal Precautions Toolkit. Agency for Healthcare Research and Quality. https://www.ahrq.gov/
  • Berkman, N. D., Sheridan, S. L., Donahue, K. E., Halpern, D. J., & Crotty, K. (2011). Low health literacy and health outcomes: An updated systematic review. Annals of Internal Medicine, 155(2), 97–107. https://doi.org/10.7326/0003-4819-155-2-201107190-00005
  • FDA. (2020). Prescription Drug Labeling and Patient Medication Information. U.S. Food and Drug Administration. https://www.fda.gov/
  • Houts, P. S., Doak, C. C., Doak, L. G., & Loscalzo, M. J. (2006). The role of pictures in improving health communication: A review of research on attention, comprehension, recall, and adherence. Patient Education and Counseling, 61(2), 173–190. https://doi.org/10.1016/j.pec.2005.05.004
  • ISMP. (2018). Institute for Safe Medication Practices: Medication Safety Tools and Resources. https://www.ismp.org/
  • Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press.
  • MedlinePlus. (2020). Drug Information: Consumer Medication Information. U.S. National Library of Medicine. https://medlineplus.gov/
  • PlainLanguage.gov. (2011). Federal Plain Language Guidelines. U.S. Government. https://www.plainlanguage.gov/
  • CDC. (2016). Health Literacy: A Prescription to End Confusion. Centers for Disease Control and Prevention. https://www.cdc.gov/healthliteracy/
  • World Health Organization. (2017). Medication Without Harm — Global Patient Safety Challenge. WHO. https://www.who.int/

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