Please Read Instructions You Need A Message Answer Questions

Please Read Instructions You Need A Messageanswer Questionspublic

Please Read Instructions You Need A Messageanswer Questionspublic

PLEASE READ INSTRUCTIONS, YOU NEED A MESSAGE..ANSWER QUESTIONS. Public Health Campaign Message DUE 4/21/18 9P.M EST 2 PAGES APA FORMAT NOT INCLUDING TITLE AND REFERENCE PAGE PRESCRIPTION DRUG OVERDOSE TARGET AUDIENCE: YOUNG ADULTS It is now time for you to develop your public health campaign message (PRESCRIPTION DRUG OVERDOSE). A message is the appeal that you are trying to make to the public. There are several types of approach to message development including: rational appeal, emotional appeal, threat appeal, positive emotional appeal, and humorous appeal. Whatever appeal you choose, it must match the media outlets you will use to disseminate your message and be appropriate for your targeted audience. (YOUNG ADULTS) Before you begin, analyze the images for cultural bias, irrelevant messages, stereotyping, and appropriate text for various reading levels.

Keep these thoughts in mind as you begin developing your Public Health Campaign Message. Your message should include a description of the target audience, the preferred action or desired behavior change the audience should consider, and how this action will benefit them. Your message should integrate culturally relevant materials and appropriate text for various reading levels, and should also be captivating in order to stimulate your audience to want to change their current behavior as a result of the message. But when delivering a campaign, the credibility of the personnel is very important. INCLUDE SUB HEADINGS What's your message?

What type of appeal did you use? Why did you choose this type of appeal? How has your messaging integrated cultural relevance with your public health campaign message? Give credibility to personnel.

Paper For Above instruction

Introduction

The alarming rise of prescription drug overdoses among young adults necessitates targeted public health interventions. Developing an effective message involves selecting an appeal that resonates with the audience, addresses cultural factors, and promotes meaningful behavioral change. This paper outlines a comprehensive public health campaign message aimed at reducing prescription drug misuse among young adults, emphasizing appropriate appeal strategies, cultural relevance, and credibility of personnel involved.

What’s Your Message?

The core message centers on the dangers of prescription drug misuse and overdose, emphasizing that misunderstanding or misuse of medications can have life-altering consequences. The message aims to educate young adults on safe medication practices, proper disposal methods, and the importance of seeking help when needed. For example, a succinct message might be: "Misusing medications can be deadly—know the facts, dispose of responsibly, and seek help when needed." The message is designed to be clear, relatable, and empowering, encouraging young adults to take control of their health and safety."

Type of Appeal Used and Rationale

I chose an emotional appeal combined with a positive emotional tone for this campaign. Emotional appeals are effective in motivating behavior change because they evoke feelings of concern, responsibility, and hope. By sharing real stories of young adults affected by overdoses, the campaign personalizes the issue, making it more relatable and urgent. The positive emotional component reinforces the message that making safe choices can lead to a healthier, brighter future. This approach aligns with research indicating that emotional engagement increases message retention and motivates action among young adults (Noar, 2006; Leventhal et al., 2008).

Integration of Cultural Relevance

The campaign incorporates culturally relevant materials by featuring images and messages that reflect the diverse backgrounds of young adults, including references to different cultural values related to health, family, and community responsibility. Language is inclusive, avoiding jargon or stereotypes that may alienate segments of the population. Visuals include relatable scenarios such as peer groups in college settings or community gatherings, which foster a sense of shared concern. Additionally, messaging considers varied literacy levels by using straightforward language and compelling visuals to ensure comprehension across diverse educational backgrounds.

Credibility of Personnel

The campaign emphasizes the credibility of involved personnel, including healthcare professionals, mental health counselors, and peer educators. These individuals are portrayed as approachable, knowledgeable, and empathetic, fostering trust with the audience. Endorsements from trusted figures, such as local healthcare providers or community leaders, further enhance credibility. Including stories or testimonials from young adults who have experienced overdose or successfully sought help underscores authenticity and relatability. Ensuring personnel are prepared and culturally competent is vital to the campaign’s success, as trusted messengers can effectively influence attitudes and behaviors.

Conclusion

In sum, an impactful public health campaign targeting prescription drug overdose among young adults must utilize an emotionally resonant message reinforced through culturally relevant and credible sources. The chosen emotional appeal aims to foster empathy and responsibility, motivating young adults to adopt safer medication practices. Incorporating cultural diversity and ensuring personnel credibility are critical for engagement and effectiveness. Through these strategies, the campaign can promote behavior change and ultimately reduce overdose incidents among young adults.

References

  • Noar, S. M. (2006). A 10-year retrospective of research in health mass media campaigns: Where do we go from here? Journal of Health Communication, 11(1), 21–42.
  • Leventhal, E. A., Zvolensky, M., & Stellato, T. (2008). Emotional response and behavioral intentions in health messaging: The role of emotional appeal. Health Psychology, 27(4), 571–579.
  • Kelly, J. F., & Westerhoff, C. M. (2010). Does it matter how we refer to individuals with substance-related problems? A comparison of alternative terms. Journal of Substance Abuse Treatment, 38(4), 358–368.
  • US Department of Health and Human Services. (2017). Prescription Drug Abuse: Strategies & Interventions. https://www.hhs.gov
  • Ringwalt, C. L., et al. (2008). Approaches to reducing prescription drug abuse among young adults. American Journal of Preventive Medicine, 34(3), 245–255.
  • Victor, A. T., & Cullen, J. K. (2019). Culturally tailored health communication strategies. Journal of Health Disparities Research and Practice, 12(2), 147–162.
  • Wang, Y., et al. (2015). The role of peer influence in health communication. Journal of Adolescent Health, 56(2), 214–221.
  • Prochaska, J. O., & DiClemente, C. C. (1983). Stages and processes of self-change of smoking: Toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51(3), 390–395.
  • Thornton, R. (2014). The social context of drug use and overdose. Annual Review of Public Health, 35, 211–229.
  • Chapman, S., & Wakefield, M. (2010). How counts and how to count them: The importance of detailed and accurate measurement in evaluating public health campaigns. Public Health Research & Practice, 20(2), 198–203.

Related Assignments