Please Review The Discussion Board Grading Rubric In The Cou ✓ Solved

Please Review The Discussion Board Grading Rubric In The Course Resour

Please review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.

Discuss one potential disruptive innovation currently facing healthcare. What implications does it have on the healthcare environment? How may this disruptive innovation impact each of the 5 Ps of healthcare marketing?

Sample Paper For Above instruction

Introduction

Disruptive innovations in healthcare represent significant paradigm shifts that threaten traditional practices while offering new opportunities for improved patient outcomes and operational efficiencies. Understanding these innovations' implications on the healthcare environment and marketing strategies is essential for stakeholders aiming to adapt and thrive amidst change. One prominent disruptive innovation currently influencing healthcare is telehealth technology, which has rapidly expanded, especially in response to the COVID-19 pandemic.

Disruptive Innovation: Telehealth

Telehealth refers to the delivery of healthcare services remotely through telecommunications technology (Dorsey & Topol, 2016). It’s disruptive because it challenges traditional in-person clinical encounters, offering increased accessibility, convenience, and cost-savings. Telehealth utilizes videoconferencing, mobile apps, and remote monitoring devices to enable patients to consult with healthcare providers without physical visits (Keesara, Jonas, & Schulman, 2020). While initially limited by regulatory and reimbursement barriers, policy changes have accelerated its adoption, transforming healthcare delivery models.

Implications on the Healthcare Environment

The integration of telehealth reshapes the healthcare landscape significantly. It expands access to care for rural and underserved populations, reduces travel and wait times, and optimizes resource allocation (Bryant et al., 2020). However, it also introduces challenges related to data privacy, cybersecurity, the digital divide, and licensure regulations across states and countries (Mehrotra et al., 2020). Healthcare organizations must adapt infrastructurally and culturally to accommodate remote services, emphasizing the need for robust technical support and staff training.

Impact on the 5 Ps of Healthcare Marketing

The 5 Ps of healthcare marketing include Product, Price, Place, Promotion, and People. Telehealth influences each element:

Product

The product paradigm shifts from solely physical healthcare facilities to a mix of in-person and virtual services. Telehealth offerings become a core component of the healthcare portfolio, requiring continuous innovation to meet patient needs (Gordon, 2019).

Price

While telehealth can reduce costs for providers and patients, reimbursement policies significantly impact pricing structures. Competitive pricing models are emerging as payers and providers negotiate new payment schemes that reflect the virtual nature of services (Keesara et al., 2020).

Place

Traditionally, healthcare is location-dependent. Telehealth extends the concept to virtually any location with internet access, effectively decentralizing healthcare delivery (Bryant et al., 2020). This geographic flexibility enhances access but also raises considerations about digital equity.

Promotion

Marketing strategies now emphasize digital channels, social media, and online patient portals. Promoting telehealth services involves educating patients about availability, safety, and confidentiality (Gordon, 2019). Clear communication about the benefits and limitations of virtual care aids in adoption.

People

Healthcare providers require training in telehealth technology and patient communication in virtual settings. Trust-building and empathy, crucial in healthcare delivery, must be maintained remotely to ensure patient satisfaction (Mehrotra et al., 2020).

Conclusion

Telehealth exemplifies a disruptive innovation transforming healthcare delivery and marketing. Its implications extend beyond technology, affecting access, quality, privacy, and operational strategies. Healthcare organizations that adapt their marketing mix thoughtfully can leverage telehealth to improve patient engagement and outcomes.

References

• Bryant, S., et al. (2020). Telehealth adoption: Opportunities and challenges. Journal of Healthcare Management, 65(4), 294-301.
• Dorsey, E., & Topol, E. (2016). State of telehealth. New England Journal of Medicine, 375(2), 154-161.
• Gordon, J. (2019). Innovations in healthcare marketing: Navigating digital transformation. Healthcare Marketing Quarterly, 36(1), 1-11.
• Keesara, S., Jonas, A., & Schulman, K. (2020). Covid-19 and health disparities. New England Journal of Medicine, 382(24), 2461-2463.
• Mehrotra, A., et al. (2020). The growth of telehealth during the COVID-19 pandemic. JAMA Internal Medicine, 180(10), 1377-1382.