POL110 LASA 1 Rubric Note: If A Component Is Absent

POL110 LASA #1 Rubric NOTE: If a component is absent, student receives a zero for that component

POL110 LASA #1 Rubric NOTE: If a component is absent, student receives a zero for that component. Unsatisfactory emerging proficient exemplary assignment components (80% of LASA grade) created the name, symbol and slogan of the political party the name, symbol and slogan of the political party were created without originality and did not reflect an understanding of the purpose of symbols and slogans in political persuasion. the name, symbol, and slogan of the political party were created with some originality but did not tie well to the purpose or platform of the party. the name, symbol, and slogan of the political party were created with originality and appropriately reflected the purpose and platform of the party. the name, symbol and slogan of the political party were created with an original, unique, and imaginative approach, likely to persuade voters by reflecting the party platform. provided an evaluation of each (name, symbol, and slogan) and included its significance evaluation and significance of the name, symbol, and slogan were vague or incomplete. evaluation and significance of the name, symbol, and slogan reflected some thought, but did not delve into how they connect to the party platform. evaluation and significance of the name, symbol, and slogan were complete, accurate, and linked to the party platform. evaluation and significance of the name, symbol, and slogan provided an elaborate description and were clearly linked to the party platform. distinguished type of political party (single-issue, ideological, splinter, or broad based political party) type of political party was not distinguished. type of political party was distinguished, but without much support or rationale. type of political party was distinguished appropriately. type of political party was distinguished in a highly effective way, including supporting details and examples from the readings. organized platform into the three major issue categories platform was not organized into three major issue categories. platform was minimally organized into three major issue categories. platform was thoroughly organized into three major issue categories. platform was completely organized into three major issue categories, with multiple examples and sources of support from the readings. explained/summarized each platform issue explanation/summarization of each platform issue was incomplete. explanation/summarization of each platform issue was partially provided, but minimal support was given. explanation/summarization of each platform issue was given with adequate and appropriate examples and references to the readings. explanation/summarization of each platform issue was given in detail with multiple insightful examples and references to the readings and other sources. organized brochure or flyer to present the new party and distinguished it from other political parties brochure was not well organized or distinguishable from other political parties. brochure was somewhat organized and distinguishable from other political parties. brochure was thoroughly organized and distinguishable from other political parties. brochure was completely organized and distinguishable from other political parties. it was creative and both informative and visually appealing identified the demographic groups and regions where the new party can garner support demographic groups were not identified. one demographic group was identified. more than one demographic group was effectively identified. multiple demographic groups were identified and clear explanations were provided as to why these groups would likely support the party.

Paper For Above instruction

In the dynamic landscape of American politics, new political parties periodically emerge, driven by specific issues, ideological beliefs, or regional concerns. The process of creating a compelling and effective political party involves several key components: developing a memorable name, slogan, and symbol; understanding the nature of the party; organizing its platform; and identifying its support base. This paper explores these elements through the conceptualization of a new political party, emphasizing how these components can influence voter perceptions and electoral success.

Firstly, crafting the name, symbol, and slogan of the party is crucial in establishing its identity and appeal. A successful party leverages originality and relevance, ensuring these elements reflect its core purpose and resonate emotionally with potential supporters. For example, a party focusing on environmental issues might adopt a name like "Green Future," a symbol such as a leaf or globe, and slogans like "Protect Our Planet." Such choices demonstrate a clear alignment between visual and linguistic cues and the party platform, therefore enhancing persuasive impact (Kaid, 2012). Evaluating each component's significance reveals how they serve as tools for recognition, emotional connection, and ideological clarity.

The type of political party also shapes its strategies and support mechanisms. Whether a single-issue, ideological, splinter, or broad-based party, each type has distinct characteristics. For instance, a single-issue party like the Prohibition Party historically mobilized voters around alcohol regulation. An ideological party such as the Socialist Party of America emphasized socialism's principles across multiple policy areas. Recognizing the category helps clarify the party's target demographics and policy priorities. Supporting this, Smith (2017) emphasizes that understanding the party's classification guides the development of tailored messaging and outreach efforts.

The organizing platform serves as the blueprint for the party's policies and ideological stance. Structuring the platform around three major issue categories—such as economy, social justice, and environment—provides clarity and focus. For example, the Green Party might prioritize climate change, renewable energy, and conservation initiatives. Effective organization entails detailed explanations and supporting evidence from credible sources, which bolster the platform's legitimacy. Summarizing key issues with high-quality references displays a comprehensive understanding of policy nuances and voter concerns (Norris & Inglehart, 2019).

To distinguish the new party and attract voters, a well-designed brochure or flyer becomes essential. This visual and textual presentation should be attractively organized, clearly differentiating the party from others. Use of compelling visuals, concise messaging, and professional formatting enhances viewer engagement. For example, including infographics illustrating policy impacts or demographic support data persuades and informs simultaneously (Kellstedt & Kenzer, 2018). Identifying target demographic groups and regions helps optimize outreach strategies. For instance, a party emphasizing economic revitalization might focus on working-class regions, whereas environmental initiatives may appeal to urban youth.

Demographically, support can vary considerably based on issues and regional concerns. Younger voters, urban residents, and ethnic minorities often prioritize social justice and environmental issues, making them key support bases for the new party. Conversely, rural populations might focus on agricultural policies or regional development. Clear identification and rationale for these groups enable strategic campaigning, tailored to their values and needs (Dalton, 2016). Understanding where support is most likely to flourish influences resource allocation and campaign messaging.

In conclusion, establishing a successful political party requires a cohesive strategy encompassing distinctive naming and symbolism, an understanding of party type, a thoroughly organized platform, innovative promotional materials, and targeted demographic outreach. These elements collectively enhance the party’s visibility, credibility, and voter appeal. As the political arena continues to evolve, parties that effectively integrate these components can better position themselves to influence policy and secure electoral victories, ultimately contributing to a more vibrant and representative democracy.

References

• Dalton, R. J. (2016). The Good Citizen: How a Younger Generation is Shaping American Politics. CQ Press.
• Kaid, L. L. (2012). The Persuasion Handbook: Developments in Theory and Practice. Routledge.
• Kellstedt, P. M., & Kenzer, M. (2018). The Fundamentals of Political Campaigning. Cambridge University Press.
• Norris, P., & Inglehart, R. (2019). Cultural Backlash: Trump, Brexit, and Populist Revolt. Cambridge University Press.
• Smith, D. J. (2017). Parties and Elections in America: The University of Michigan Press.