Principles Of Marketing Unit 3 Assignment: How Macro 518957

Question

Mkt200 Principles Of Marketing Unit 3 Assignment: How Macro Env Every company operates in a macroenvironment where external forces shape the opportunities and threats for the organization. The macro-environmental forces include: demographic, economic, natural, technological, political, and cultural factors. This assignment focuses on analyzing how these external forces impact iconic brands, with particular attention to potential positive influences driven by external shifts such as the pandemic. You are to select three brands from a specified list and create a PowerPoint presentation with one slide per brand. Each slide should include a full-screen image that captures the essence of the impact of external forces on that brand, with limited superimposed text (no more than eight words). Support your visuals with detailed notes for each slide, incorporating specific data or statistics that explain how external forces influence the brand positively or negatively. Ensure your presentation includes your name and email on each slide. The total presentation should consist of three slides plus a references slide, adhering to college-level grammar and proper APA citations. The goal is to demonstrate understanding of macro-environmental influences and their variations across different brands. This assignment helps recognize how external factors can shape strategic opportunities or pose threats, including scenarios where external forces have a beneficial impact, such as increased demand or market expansion during extraordinary circumstances like a pandemic.

Dr. Jack HW Helper · Accepted Answer

Understanding the influence of macro-environmental forces on major brands is crucial for strategic marketing and business sustainability. These external forces are often unpredictable yet significantly shape the opportunities and challenges that companies face in dynamic markets. This paper explores how demographic, economic, natural, technological, political, and cultural forces impact three iconic brands: Apple, Amazon, and Coca-Cola. It also examines how certain external shifts could have a positive influence, exemplified by recent events like the COVID-19 pandemic. Apple: Navigating Technological and Political External Forces Apple, renowned for its innovative technology products, is significantly affected by technological and political forces. Technologically, rapid advancements in artificial intelligence, augmented reality, and 5G networks present opportunities for Apple to develop new products and services. For example, the rollout of 5G technology has allowed Apple to launch new iPhone models with enhanced connectivity, boosting sales and market share (Statista, 2023). Conversely, political factors, such as trade tensions between the United States and China, threaten supply chain stability and international sales (Huang, 2022). Additionally, tariffs and regulatory scrutiny in multiple countries influence pricing strategies and market access. Interestingly, the pandemic accelerated the adoption of remote work and digital solutions, strengthening Apple's ecosystem of devices and services as consumers sought seamless connectivity (Gartner, 2021). This scenario underscores how external technological and political shifts can positively impact Apple's growth and resilience. Amazon: Economic and Natural Forces Shaping E-Commerce Dominance Amazon's rise to dominance in the e-commerce arena is deeply tied to economic and natural forces. The growth of the global middle class and increasing internet penetration have expanded Amazon's customer base worldwide (World Bank

Principles Of Marketing Unit 3 Assignment: How Macro 518957

Mkt200 Principles Of Marketing Unit 3 Assignment: How Macro Env

Paper For Above instruction

Apple: Navigating Technological and Political External Forces

Amazon: Economic and Natural Forces Shaping E-Commerce Dominance

Coca-Cola: Cultural and Natural Forces Influencing Market Position

Conclusion

References