Your Marketing Plan Video Presentation 149563

Your Marketing Plan Video Presentation

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3. Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 10). Please use the following naming convention in the popup window for your video once it is finished uploading: Title: Your First Name, Your Last Name - Shark Tank Investment Video Pitch Tags: MKT500, Shark Tank Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded ex. ). Tip: Create note cards, practice, review materials thoroughly, be persuasive, professional, creative, and have fun! Your video should be 2-5 minutes long, clearly conveying the major points of your marketing plan. Project your voice to ensure clarity, maintain professionalism, and utilize technology effectively, including proper naming conventions, audio, and video quality. Use voice inflection and proper grammar throughout your presentation.

Paper For Above instruction

This presentation offers a comprehensive overview of a marketing plan tailored for a hypothetical service-based company, crafted to emulate a pitch to investors akin to the Shark Tank environment. The purpose of this video is to synthesize and communicate the essential elements of the marketing strategy, drawing upon foundational concepts from prior assignments, to persuade potential investors of the viability and growth potential of the business.

To begin, the marketing plan integrates core theoretical frameworks such as the 5Cs (Company, Customers, Competitors, Collaborators, and Context), the STP process (Segmentation, Targeting, Positioning), and the 4Ps (Product, Price, Place, Promotion). These frameworks assist in thoroughly understanding the marketplace, identifying and prioritizing target segments, and developing strategic positioning to gain competitive advantage.

In terms of market segmentation, the company aims to divide the broad market into distinct customer groups based on demographic, psychographic, geographic, and behavioral criteria. This segmentation enables targeted marketing efforts tailored to the specific needs and preferences of each segment. For example, a service company specializing in wellness might target health-conscious urban professionals and middle-aged adults seeking lifestyle improvements.

The target market segment is selected based on a combination of size, growth potential, accessibility, and alignment with the company's core competencies. Positioning strategies are crafted to establish a unique value proposition in the minds of the target customers, emphasizing aspects such as quality, convenience, or innovation, depending on the segment’s preferences.

Branding plays a pivotal role in establishing a distinctive identity. The marketing plan details brand development initiatives that include logo creation, brand messaging, and consistent visual identity, aimed at fostering brand recognition and loyalty across target segments.

Pricing strategies are designed to reflect the perceived value of the service, competitive positioning, and consumer willingness to pay. Strategies could include tiered pricing, subscription models, or promotional discounts to attract and retain customers while ensuring profitability.

Distribution channels are selected based on convenience, cost-effectiveness, and reach. The plan explores digital channels like social media, website, and mobile applications, as well as potential partnerships with local businesses or other relevant entities, to maximize market penetration and customer engagement.

Integrated marketing communication strategies are formulated to deliver consistent messages across multiple channels, leveraging social media, content marketing, advertising, and public relations. These efforts aim to build awareness, generate leads, and foster customer relationships.

Finally, the plan incorporates marketing research tools—such as surveys, focus groups, or analytics—to monitor performance and adapt strategies as needed. Metrics like customer acquisition costs, retention rates, and return on investment (ROI) are used to evaluate success and inform continuous improvement.

In conclusion, this marketing plan demonstrates a strategic approach that aligns analytical frameworks with practical tactics to effectively reach and serve the target market. The presentation emphasizes professionalism, clarity, and persuasiveness to convey confidence in the company's growth prospects and investment appeal.

References

• Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
• Armstrong, G., & Kotler, P. (2017). Principles of Marketing (17th ed.). Pearson.
• Lamb, C. W., Hair, J. F., & McDaniel, C. (2016). MKTG. Cengage Learning.
• Jobber, D., & Ellis-Chadwick, F. (2019). Principles and Practice of Marketing (9th ed.). McGraw-Hill Education.
• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson.
• Porter, M. E. (1985). Competitive Advantage. Free Press.
• Ries, A., & Trout, J. (2001). Positioning: The Battle for Your Mind. McGraw-Hill.
• Kotler, P., Bowen, J. T., & Makens, J. C. (2016). Marketing for Hospitality and Tourism (7th ed.). Pearson.
• Weinstein, A., & Adams, R. (2014). Marketing Strategy: A Decision-Focused Approach. Pearson.
• Smith, P., & Zook, Z. (2011). Marketing Communications: Integrating Offline and Online Strategies. Kogan Page.