Prior To Beginning Work On This Assignment Read The W 533228

Prior To Beginning Work On This Assignmentread The Weekly Lecturerea

Prior to beginning work on this assignment, read the weekly lecture. Read Chapter 9 of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Review the DargeanGrix Business Scenario document. Read the article: The Hidden Value in Your Intangible Assets. Review the following: 5 Powerful Ways to Confront Change in the Workplace, ‘Niceness’ Can Hurt an Organization, 8 Ways to Manage Change in the Workplace Effectively, Intangible Benefits Can Play Key Role in Business Case, What Are the Tangible and Intangible Benefits of ERP System?, and What Are Intangible Benefits? In this assignment, you will construct a justification for the purchase or outsourcing of the technology you would recommend as the solution to the video communication problem described in your Week 3 What It Takes to Be a Champion of Change Video Presentation discussion. Conduct an internet search using the keyword phrase “video conferencing solutions” to identify a solution that might fit the company’s needs. Note: The chosen technology is only a framework and isn’t as important as your justifications using the intangibles you identified in your Week 2 What are Intangibles Worth? discussion, Current Intangible Business Costs assignment, and from reviewing the An Intangible Example document. Using the elements you identified in the DargeanGrix scenario in Week 2 for justification, build a table with approximate costs associated with each element in the company’s current environment. Some costs should be actual (tangible), and some should be implied (intangible), such as customer satisfaction, employee satisfaction, efficiency, etc. Weigh the tangible costs and the intangible improvements that the new technology will bring to the organization using a narrative format and contextual reasoning. Create a justification for the solution using the intangible elements the solution will provide. Explain how these elements have a significant impact on the organization, employees, and customers. Remember that your goal is to justify a possible investment using intangible benefits in a new technology with little traditional ROI. The paper must be at least five double-spaced pages, formatted according to APA Style, excluding title and references pages. Include a title page with the required information. Use academic voice, include an introduction ending with a clear thesis statement, and a conclusion. Utilize at least five credible sources in addition to the course text, properly cited in APA style. Include a references page formatted in APA style.

Paper For Above instruction

Introduction

In today’s rapidly evolving business landscape, organizations face the continual challenge of adapting to technological changes while justifying such investments amidst ambiguous returns. Video conferencing technology exemplifies this dilemma, offering significant intangible benefits that are often undervalued. This paper aims to construct a comprehensive justification for adopting a video conferencing solution for a hypothetical organization, emphasizing the importance of intangible assets such as customer satisfaction, employee engagement, and organizational agility. By integrating evaluation of tangible and intangible costs and benefits, the discussion underscores how future-oriented investments can foster sustainable growth beyond traditional ROI metrics.

Analysis of Current Environment

The current environment within organizations typically manifests tangible costs—such as hardware procurement, software licensing, and maintenance expenses—that are straightforward to quantify. For example, the initial investment in communication infrastructure can be evaluated through capital expenditure; ongoing operational costs are reflected in IT support salaries and service fees. However, the more profound intangible costs, including diminished employee collaboration, limited customer engagement, and delayed decision-making, are less evident but equally impactful. For instance, isolates of poor communication can lead to decreased employee satisfaction and productivity, as well as reduced customer loyalty due to fragmented communication channels.

In the DargeanGrix business scenario, these costs are magnified by rapid organizational growth and dispersed remote teams, making an organized communication system critical. A detailed cost table illustrates tangible costs such as hardware upgrades, licensing fees, and training, alongside implied costs like lost opportunities, decreased morale, and customer dissatisfaction caused by communication lapses. Quantifying these intangible costs involves estimating their negative effect on revenue, brand reputation, and staff retention, which are crucial for comprehensive justification.

Intangible Benefits of Video Conferencing Technology

Adopting an advanced video conferencing system presents significant intangible benefits. Primary among these are improved employee satisfaction and engagement, enhanced collaboration, and increased organizational agility. When teams can communicate seamlessly regardless of geographic location, trust and teamwork deepen, leading to more innovative problem-solving and faster response times. These improvements foster a positive work environment, which contributes directly to employee retention and attraction of top talent.

Customer satisfaction benefits as well. Video conferencing enables more personalized and immediate interactions, building stronger relationships and increasing client loyalty. Additionally, organizational agility — the capacity to adapt quickly to market changes or operational disruptions — is bolstered through real-time communication and decentralized decision-making capabilities. These intangible benefits, while difficult to assign immediate monetary value, are pivotal for long-term competitiveness and resilience.

Cost-Benefit Analysis and Justification

Building upon the cost table, this analysis weighs tangible costs against the intangible improvements that the new technology offers. For example, although installing new video conferencing infrastructure involves initial expenses ($50,000 to $100,000), the acceleration of project completion timelines, reduction in travel costs, and decrease in employee turnover contribute to long-term savings and value creation. The intangible benefits—like increased customer satisfaction, employee morale, and organizational flexibility—are critical in this context.

Implementing video conferencing solutions not only reduces physical barriers but also democratizes access to information, fostering transparency and organizational learning. Enhanced communication capabilities contribute to a more agile organizational structure, capable of responding swiftly to internal and external challenges. These benefits manifest through increased employee productivity, improved client relationships, and a more resilient organizational culture.

Many researchers argue that qualitative outcomes, such as organizational agility and employee well-being, are essential drivers of strategic success (Kaplan & Norton, 1992). Therefore, even when traditional ROI appears limited or delayed, these intangible assets justify the technology investment due to their profound influence on organizational sustainability and competitive advantage.

Conclusion

In summary, the justification for adopting a video conferencing solution extends beyond immediate financial returns. By examining the tangible costs and the often-overlooked intangible benefits—such as employee engagement, customer satisfaction, and organizational agility—this analysis highlights the strategic value of technology investments. Emphasizing intangible assets aligns with contemporary business paradigms that prioritize knowledge-based and relational capital. Ultimately, organizations that recognize and leverage these intangible benefits position themselves for long-term success, innovation, and resilience in an increasingly interconnected world.

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