Project Charter: 20 Project Charter Project Name Ach Market

Project Charterv 20project Charterproject Nameach Market Expansion Pr

Expand ACH's market beyond Chicago by opening a new coffeehouse in Milwaukee, WI, aiming for increased profitability, brand recognition, and establishing a model for future expansion across major U.S. cities. The project involves creating a new facility that offers ACH’s gourmet coffee, quality foods, and friendly service, targeting diverse local demographics, with an expected sales increase of over $125,000 in three years and maintaining a gross margin of 70%. The project aligns with ACH’s strategic goal of opening 10 new stores in Milwaukee and eventually nationwide, following a structured Project Management Framework. Key deliverables include an expansion plan, project management plan, procurement baseline, team performance appraisals, and a detailed project schedule, all under a budget of $650,000. Objectives focus on market entry, customer reach, revenue growth, and brand positioning, with milestone deadlines aligned to completion before July 4th, 2018. Assumptions involve customer preferences, quality standards, and market stability, while constraints include tight timelines, budget limits, and regulatory compliance. Exclusions cover post-opening marketing, logistics, operational, and legal activities, with major risks related to resource availability, permit delays, scope changes, and construction issues. The project structure encompasses site selection, design, permitting, construction, staffing, and partnership agreements.

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The expansion of Amazing Coffee Houses (ACH) into Milwaukee represents a strategic step in its broader growth plan to become a nationally recognized chain. This initiative is rooted in the core ambition to offer high-quality gourmet coffee and related products while establishing a measurable profit model and promoting community integration. The project’s primary goal is to launch a new ACH location that sustains at least a 30% annual return on investment, creates a unique brand footprint in Milwaukee, and propels ACH’s vision of nationwide expansion ultimately covering every major city.

To understand the significance of this project, it is essential to contextualize it within ACH’s corporate strategic framework. The company, initially successful in Chicago, aims to replicate its operational model in Milwaukee, leveraging its strong brand and customer experience standards. The new location is poised not only to serve local residents and tourists but also to cater to Milwaukee’s diverse ethnic communities, integrating local preferences into its product offerings, such as gourmet coffees, healthy foods, and specialty bakery items like low-fat donuts. These efforts are tailored to meet the evolving demands of modern consumers seeking quality, ambiance, and value.

The project's scope involves constructing a brand-new facility, selecting and developing vendor relationships, securing permits, designing the layout, managing construction, recruiting staff, and establishing operational protocols. Critical to success are many high-level deliverables, including a comprehensive ACH Store Expansion Plan — providing a replicable template for future stores, a detailed Project Management Plan incorporating industry best practices, and a Procurement Baseline establishing supplier and contractor relationships. Additional milestones include conducting thorough site and market research, obtaining necessary permits, and setting up the infrastructure for operational readiness. Each of these deliverables helps ensure that the project is well-structured, compliant with all regulations, and aligned with ACH’s strategic and financial goals.

Financially, the project’s budget is capped at $650,000, covering renovation, furnishings, equipment, and initial operational costs. The estimated costs are allocated as follows: $200,000 for labor, $90,000 for materials, $180,000 for contracting services, $175,000 for equipment and facilities, and $5,000 for travel expenses. This budget reflects a disciplined approach to project financing, with careful planning to avoid overruns. The project timeline is driven by the target to complete construction and operational setup before July 4, 2018, allowing a full launch during the summer peak season.

A critical aspect of this initiative involves navigating numerous constraints and risks. Time pressure due to the tight schedule could impact quality or scope, while regulatory compliance issues, such as permits and health standards, pose potential delays. Risks also include supply chain disruptions, scope creep, weather impacts, and resource availability, requiring proactive risk management. To mitigate these factors, ACH has established a detailed work breakdown structure (WBS) that segments tasks into phases: site selection, design development, procurement, construction, staffing, and legal agreements. This structured approach ensures accountability, transparency, and facilitates project monitoring, control, and reporting.

Stakeholder engagement is central to project success. The project team comprises internal members including project managers, design and construction professionals, and SME specialists, alongside external partners such as vendors and regulatory inspectors. Regular communication channels facilitate stakeholder coordination, with key approvals from senior leadership to ensure alignment with strategic priorities. Evaluation metrics and periodic reviews will monitor progress towards milestones—such as obtaining permits, completing construction, and staff onboarding—ensuring timely delivery and quality standards.

From a broader perspective, this project exemplifies how ACH intends to develop a scalable business model that can be deployed across other markets. The insights gained from Milwaukee's market response, operational challenges, and customer acceptance will inform future expansion in other cities. Successful deployment will demonstrate ACH’s capacity to integrate market-specific adaptations while maintaining operational consistency, thereby enhancing its competitive edge and brand loyalty nationwide.

In conclusion, ACH’s Milwaukee expansion project encapsulates strategic ambitions, financial discipline, and operational excellence. It seeks not just to establish a profitable new location but also to lay the groundwork for sustainable growth, brand recognition, and national expansion. This initiative underscores the importance of structured project management, stakeholder collaboration, and strategic foresight in translating ambitious growth plans into tangible, successful outcomes.

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