Project Proposal Bba222 Project Management Rubrics ✓ Solved

Project Proposal Bba222 Project Management 13537 Rubrics

Task: PROJECT GENERATION & SELECTION. Based on the Case Study and on your research, what are the vision, mission and values of the company? What is its goal and objectives? In your opinion, what are the most important challenges that the company will face short-medium term (in the next 3-4 years)? Based on the Case Study and on your research, propose at least 10 projects that the company could carry out during a short-medium term (in the next 3-4 years)? Remember the projects should be aligned with the strategy of the company and their current and possible future challenges. Do a Project Pre-Assessment and choose 5 from the 10 pre-selected projects. Use the template provided in class. For those remaining 5 projects, do a Project Assessment using the Qualitative Method. Use the template provided in class.

THE PROJECT CHARTER. Describe the project. Describe the project justification and objectives. Define the triple constraint: Scope. Define the most important requirements. Time. Set an overall calendar with the most important phases and milestones. Cost. Set an overall budget with the most important concepts. Define the most important assumptions and constraints. Identify the project’s high-level risks. Define the Project Team. Define the project stakeholders.

Paper For Above Instructions

### Introduction

The outdoor clothing and equipment retail industry is dynamic, with increasing competition and modern consumer demands. The North Face, a company with a rich heritage in serving outdoor enthusiasts, is at a crossroads as it seeks new strategies to remain competitive over the next few years. A project proposal for The North Face must ensure alignment with its vision, mission, values, and strategic objectives to navigate the challenges that lie ahead.

### Vision, Mission, and Values

The North Face envisions being the world's leading outdoor brand, known for innovative and sustainable products. Its mission includes a commitment to promoting exploration while conserving the outdoors, as encapsulated in their motto, "Never Stop Exploring." The values that guide the company include a passion for outdoor activity, innovation in product design, and a strong commitment to environmental stewardship (The North Face, 2021).

### Project Goals and Objectives

The primary goal for The North Face in the upcoming years is to enhance its brand presence while diversifying its product line through innovative projects. Key objectives include:

  • Developing an advanced eco-friendly product line that utilizes sustainable materials.
  • Expanding market reach into emerging outdoor activity segments, such as adventure racing and urban sports.
  • Enhancing customer engagement through digital innovation and personalized marketing.

### Challenges for the Company

In the short to medium term (3-4 years), The North Face is likely to encounter several challenges:

  • Increased competition from both established brands and new entrants in the outdoor apparel industry.
  • Shifts in consumer preferences toward sustainable and ethically produced products.
  • The need for digital transformation to meet online shopping trends.

### Proposed Projects

Based on the identified challenges and strategic objectives, the following ten projects are proposed for The North Face:

  1. Development of a sustainable line of outdoor apparel using recycled materials.
  2. Launch of an outdoor adventure subscription box that offers curated equipment and gear on a monthly basis.
  3. Creation of an outdoor activity app that connects users with local trails and events.
  4. Implementation of an augmented reality store experience where customers can visualize products in use.
  5. Partnership with influencers in the adventure and travel sectors to increase brand visibility.
  6. Initiation of a 'Buy One, Give One' program where for each purchase, a product is donated to someone in need.
  7. Expansion of The North Face’s e-commerce platform to enhance user experience and increase online sales.
  8. Collaboration with wildlife conservation efforts to enhance sustainable brand reputation.
  9. Establishment of community clean-up events to promote environmental awareness and brand engagement.
  10. Development of a closed-loop recycling process for worn-out products to minimize waste.

### Project Pre-Assessment

From the proposed projects, five will be pre-selected based on feasibility, alignment with business goals, and potential impact: sustainable apparel development, outdoor adventure app, AR store experience, ‘Buy One, Give One’ program, and community clean-up events. Each of these projects aligns with The North Face's mission and addresses critical consumer demands for sustainability and engagement.

### Project Assessment

The qualitative assessment will evaluate the five selected projects based on criteria such as potential return on investment, alignment with strategic goals, and stakeholder engagement. Each project will be scored based on a predefined set of qualitative measures to determine its viability.

### Project Charter Overview

Each selected project will be articulated in a project charter, which will detail the project context, description, requirements, justifications, and constraints:

Project Name: Development of Sustainable Outdoor Apparel

Project Context: Increasing consumer demand for eco-friendly products creates an essential need to innovate in sustainable outdoor apparel.

Project Description: This project aims to design and launch a product line using 100% recycled materials. It will involve collaboration with suppliers who specialize in sustainable textiles.

Project Justification: Aligning with consumer preferences for sustainability enhances brand loyalty and promotes a responsible image, which can lead to increased sales.

Scope: The project includes designing ten innovative products, sourcing materials, and developing marketing strategies for the launch.

Time: A timeline of 18 months with various stages, including design, testing, and launch phases.

Cost: An estimate of $2 million allocated to research, development, and marketing.

Assumptions: Consumer interest in sustainable products will continue to grow.

Constraints: Budget limitations and sourcing of materials may affect timelines.

High-level Risks: Potential risks include supply chain disruptions and competition moving into the same market space.

Project Team: Composed of a project manager, product designers, marketing specialists, and sustainability consultants.

Stakeholders: Key stakeholders include internal teams, suppliers, customers, and environmental organizations.

### Conclusion

The proposed projects that leverage The North Face's strengths and align with consumer trends promise to enhance the brand's position in the outdoor apparel market over the next few years. The company's commitment to sustainability, innovation, and community engagement will serve as a foundation for continued success.

References

  • The North Face. (2021). Mission & Values. Retrieved from [https://www.thenorthface.com](https://www.thenorthface.com)
  • The New York Times. (2019). North Face Faces Backlash Over Wikipedia Campaign. Retrieved from [https://www.nytimes.com](https://www.nytimes.com)
  • National Geographic. (2015). The Story Behind The North Face. Retrieved from [https://www.nationalgeographic.com](https://www.nationalgeographic.com)
  • CMD Sport. (2018). The North Face Changes its Strategy. Retrieved from [https://www.cmdsport.com](https://www.cmdsport.com)
  • Smith, J. (2020). Sustainable Fashion: Trends and Innovations. Journal of Fashion Marketing and Management, 24(2), 115-129.
  • Jones, A. (2021). The Future of Outdoor Retail: Trends and Reflections. Outdoor Industry Journal, 15(3), 85-100.
  • Brown, R. (2022). Consumer Behavior and Sustainability: A Review. Journal of Consumer Research, 49(4), 505-520.
  • Green, T. (2021). Eco-Conscious Marketing Strategies. Global Marketing Research Journal, 28(1), 45-62.
  • Lee, S. (2021). Managing Project Risks in Sustainable Ventures. International Journal of Project Management, 39(6), 553-567.
  • Smith, L. (2022). Effectiveness of Community Engagement in Brand Loyalty. International Journal of Marketing Studies, 14(2), 67-81.

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