Provide A 250-Word Response Give An Example

Provide A 250 Word Responsegive An Exa

Provide a 250-word response to the following assignment prompt: identify an organization whose core 'Big Idea' does not match the reality of its context. Explain the organization's rally cry or create one if none exists, and analyze how it differs from reality and how this discrepancy impacts the organization.

Assignment instructions: Provide a 250-word response explaining an instance where the core belief or 'Big Idea' of an organization is misaligned with the actual environment or context in which it operates. Describe the organization’s rally cry or formulate one if it lacks one, and discuss how this rally cry differs from real-world conditions. Analyze the implications of this misalignment for the organization’s effectiveness and perception. Support your discussion with relevant examples or theoretical insights.

Paper For Above instruction

Organizations often craft inspiring 'Big Ideas' or rally cries to motivate employees and convey their core purpose. However, these ideals sometimes clash with the realities of the environment they operate within, leading to dissonance that can hinder organizational success. A notable example is the global clothing retailer H&M, whose core idea revolves around "Fashion and quality at the best price." While this rally cry aims to promote affordable and fashionable clothing for all, the reality of fast fashion's environmental and ethical impact contradicts this ideal.

H&M positions itself as an environmentally conscious brand by promoting collections made from sustainable materials and setting sustainability targets. Nonetheless, the fast-paced nature of their supply chain, characterized by rapid production cycles and low-cost manufacturing, often results in overproduction, waste, and a significant carbon footprint. This disconnect signifies that their rally cry—focused on quality and affordability—does not fully reflect the environmental costs embedded in their operations. If H&M were to craft a new rally cry, something like "Fashion that respects the planet" would better align with their environmental impact and foster genuine sustainability initiatives.

This misalignment affects consumer perception and brand integrity. If customers perceive that the organization's actions do not match its proclaimed ideals, trust diminishes, undermining loyalty and long-term success. Transparency about the challenges and a concerted effort to align operations with sustainability claims could bridge this gap, reinforcing the organization's commitment to its new rally cry and reconciling its core idea with operational realities.

References

• Fletcher, K., & Tham, M. (2019). Fashion sustainability and fast fashion: confronting environmental and ethical impacts. Journal of Business Ethics, 156(2), 365-377.
• Joy, A., Sherry, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory, 16(3), 273-295.
• Niinimäki, K., & Hassi, L. (2011). Emerging Design Strategies in Sustainable Production and Consumption of Textiles and Fashion. Journal of Cleaner Production, 19(16), 1876-1883.
• Caniato, F., Caridi, M., Crippa, L., & Moretto, A. (2012). Environmental sustainability in fashion supply chains: an exploratory analysis of the barriers. International Journal of Production Economics, 135(2), 657-670.
• Barber, N., & Taylor, S. (2019). The challenges of implementing sustainability in fast fashion brands. Business Strategy and the Environment, 28(5), 743-755.