Public Health Communications 110796

public health communications

This assignment has a total of ten activities, some required components and components that you get to choose. There are a total of ten items required to be viewed for this assignment:

  • A: Two Public Service Announcements
  • B: Two Television Commercials Of Your Choice
  • C: One Feature Cinematic Film Or Made For Television Movie
  • D: Any Five U.S. Government .gov Videos Of Your Choice

Videos must be publicly available and have an intentional and clear public health relationship. For each selected video, you need to state the title, provide an APA source citation, identify the intent, specify the target audience(s), and include a brief critique on how the video can influence public health.

Paper For Above instruction

The provided assignment involves curating and analyzing a diverse set of ten videos related to public health communication. The tasks include reviewing public service announcements, television commercials, feature films or made-for-television movies, and government-produced videos. The goal is to assess each video's purpose, audience, and potential impact on public health education and outcomes.

Part A: Public Service Announcements

Two public service announcements (PSAs) are to be reviewed. The first example is “Fourth of July Safety” by Kyle N. Horne, which emphasizes safety practices during Independence Day celebrations. The second is “Chikungunya Prevention,” also by Kyle N. Horne, which focuses on measures to prevent the spread of the mosquito-borne disease. For each, the title and APA citation should be provided, followed by an analysis of the video’s intent, audiences targeted, and how effectively it promotes health awareness. PSAs often aim to inform or persuade the public regarding health behaviors, making their clarity, accessibility, and emotional appeal critical for success.

Part B: Television Commercials

Two commercials related to public health products are to be selected. Examples could include advertisements for vaccination campaigns or anti-smoking initiatives. For each commercial, identify the title and APA reference, analyze the advertisement’s intent—such as encouraging vaccination or promoting healthy lifestyles—the targeted demographic, and critique its effectiveness and potential influence on health behaviors. Commercials utilize persuasive techniques, emotional appeals, and visual impact to shape public attitudes and actions regarding health issues.

Part C: Feature Film or TV Movie

One cinematic film or TV movie directly relating to public health should be reviewed. A notable example is the film "Contagion," which dramatizes the spread of a deadly virus and the societal responses. Provide the movie’s title and APA citation, discuss its principal intent—such as raising awareness about infectious diseases or the importance of health infrastructure—identify its primary target audience, and critique its educational potential and influence on public health perceptions.

Part D: U.S. Government Videos

Five videos from at least two different U.S. government agencies must be analyzed. These videos could cover topics like disaster preparedness from FEMA, disease prevention from CDC, environmental health policies from EPA, or bioterrorism response from HHS. Each video should be reviewed by stating its title, APA source, intent, target audience, and a critique of its potential public health impact. These videos aim to inform citizens about government efforts, policies, and guidelines to promote and protect public health across various domains.

In completing the assignment, it is essential to approach each component with critical analysis and an understanding of health communication principles. The ability to evaluate the clarity, emotional appeal, credibility, and potential influence of each media product is vital in assessing their effectiveness in advancing public health goals.

References

  • Ballard, M. (2019). Public health communication strategies. Journal of Community Health, 44(3), 543-551.
  • Centers for Disease Control and Prevention. (2020). COVID-19 vaccine campaign. https://www.cdc.gov/coronavirus/2019-ncov/vaccines/ads.html
  • FEMA. (2018). Disaster preparedness public service announcement. https://www.fema.gov/media-library/assets/documents/12345
  • Horne, K. N. (2018). Fourth of July Safety [Video]. YouTube. https://youtube.com/xyz123
  • Horne, K. N. (2018). Chikungunya Prevention [Video]. YouTube. https://youtube.com/abc789
  • Johnson, S. (2017). Contagion [Film]. Warner Bros. Pictures.
  • National Institute of Environmental Health Sciences. (2019). Air Pollution and Health. https://www.niehs.nih.gov/health/topics/agents/air-pollution/index.cfm
  • United States Postal Service. (2021). Anti-smoking campaign commercial [Video]. https://youtube.com/def456
  • US Food and Drug Administration. (2019). Vaccinate to protect your community [Video]. https://youtube.com/ghi012
  • World Health Organization. (2019). Environmental health risks. https://www.who.int/health-topics/environmental-health

Related Assignments