Purpose Of Assignment: Designed To Help Students ✓ Solved

Purpose Of Assignmentthis Assignment Is Designed To Help Students Anal

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

Price and Place/Distribution: Distribution Strategies Channels, Mass, Selective, Exclusive Positioning within channels Dynamic/Static Pricing Strategies Channel tactics (Pricing) Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Format your assignment according to APA guidelines. Submit your assignment.

Sample Paper For Above instruction

Title: Developing an Effective Price and Distribution Strategy for Global Expansion

Introduction

In the increasingly competitive global marketplace, establishing a coherent pricing and distribution strategy is crucial for the success and growth of a business. This paper aims to outline a detailed plan encompassing key aspects of pricing and distribution, tailored for a multi-regional business with a focus on strategic alignment and market penetration. To illustrate these concepts, the business selected is a multinational snack food company expanding into new international markets, emphasizing the importance of adapted strategies to local consumer behaviors and competitive landscapes.

Pricing Strategy

Dynamic Pricing Approach

To effectively respond to market fluctuations and competitor pricing, the company will implement a dynamic pricing model. This involves adjusting prices based on real-time data such as customer demand, seasonal trends, and local economic conditions. For instance, during peak seasons or high-demand periods, prices will be increased slightly to maximize revenue without deterring customers, while promotional periods can feature discounts to boost sales and market share. This flexibility enables the company to remain competitive and responsive, fostering increased profitability.

Promotional and List Pricing

The company will utilize promotional pricing tactics during product launches, holiday seasons, and special events. Temporary discounts, bundled offers, and loyalty program discounts will entice customers and foster brand loyalty. List prices will be set based on manufacturing costs, competitor prices, and perceived value within the target markets, ensuring that the price point aligns with consumer expectations and maximizes margins.

Channel Tactics and Distribution Strategies

Channel Selection and Positioning

The company will adopt a multi-channel distribution approach, combining mass, selective, and exclusive channels. Mass distribution will involve large supermarkets and convenience stores, ensuring broad accessibility. Selective distribution will include gourmet shops and specialty outlets targeting health-conscious consumers, while exclusive channels may involve high-end departmental stores for premium product lines. This segmentation allows precise targeting and brand positioning, catering to diverse consumer segments effectively.

Channel Tactics and Strategies

Channel tactics include establishing strategic alliances with key distributors, utilizing point-of-sale promotions, and deploying targeted advertising campaigns within distribution outlets. Channel management will emphasize consistent brand messaging, efficient logistics, and regular performance evaluation to enhance the distribution network’s effectiveness.

Conclusion

Developing an integrated price and distribution strategy is pivotal for the brand’s success in global markets. By leveraging dynamic pricing, tailored promotional tactics, and a diversified distribution channel structure, the business will be positioned to optimize revenue, expand market presence, and sustain long-term growth. Continual assessment and adaptation to local market dynamics will ensure the strategic plan remains relevant and effective, facilitating the company's global expansion objectives.

References

  • Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Armstrong, G., & Kotler, P. (2017). Marketing: An Introduction. Pearson.
  • Coughlan, A., et al. (2016). Marketing Channels. Pearson.
  • Rosenbloom, B. (2013). Strategic Market Management. Cengage Learning.
  • Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation. Pearson.
  • Hollensen, S. (2015). Marketing Management: A Relationship Approach. Pearson.
  • Malhotra, N. K., & Birks, D. F. (2017). Marketing Research: An Applied Approach. Pearson.
  • Doole, I., & Lowe, R. (2012). International Marketing Strategy: Building Competitive Advantage. Cengage Learning.
  • Laudon, K. C., & Traver, C. G. (2017). E-commerce 2017: Business, Technology, Society. Pearson.
  • Parsons, A. (2017). Strategic Marketing Problems. Macmillan International Higher Education.

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