Purpose Of Assignment: The Purpose Of This Assignment 951453

Purpose Of Assignmentthe Purpose Of This Assignment Is To Creatively I

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps: As a Learning Team, choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy. Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc., which illustrates:

  1. one traditional media option (print, TV, radio, billboard, etc.) and

Paper For Above instruction

The primary objective of this assignment is to develop a comprehensive understanding of how both traditional and new media channels can be effectively utilized to reach target audiences and enhance brand communication strategies. This task encourages collaborative creativity within teams to explore and illustrate various media options, emphasizing the importance of selecting appropriate channels based on the brand’s target demographic.

Choosing a Brand and Strategy

To start, the learning team must select a distinct brand different from that used in Week 3. This selection should be strategic, aligned with either an existing or a new marketing campaign plan. The brand choice should offer enough scope for analyzing and illustrating multiple media channels. Once selected, the team must identify a specific brand strategy—such as positioning, promotion, or engagement—that guides the media selection process. This strategy forms the foundation for evaluating and demonstrating how different media channels can effectively communicate the brand message.

Understanding Target Audience

Key to this project is the in-depth understanding of the brand’s target audience. The team should research demographic and psychographic characteristics, media consumption habits, and communication preferences. Recognizing these aspects allows for tailored media choices that maximize engagement and impact. For instance, a youth-oriented brand may favor digital and social media platforms, while a luxury automobile brand might focus on print and television ads tailored to affluent consumers.

Illustrating Traditional and New Media Options

The assignment requires creating a visual presentation—PowerPoint, Prezi, or Vimeo video—that creatively showcases at least one traditional media option. Traditional media examples include print (magazines, newspapers), television, radio, billboards, or direct mail. The team should select one and detail its relevance to the brand’s target audience and marketing objectives. Additionally, the presentation should include at least one new media option, such as social media platforms, online video, podcasts, or influencer partnerships.

Creative Communication and Justification

Beyond listing media options, the presentation must creatively demonstrate how these channels convey the brand message effectively. This can include visual storytelling, mock-up ad examples, or thematic consistency across media. The team should justify their choices by aligning media characteristics with audience preferences and the brand’s strategic goals, emphasizing engagement, reach, and message retention.

Conclusion and Strategic Implications

The final part of the presentation should synthesize insights about integrating traditional and new media to build a cohesive communication strategy. Highlight the advantages and potential challenges of each media type. Discuss how blending these channels can optimize brand visibility, reinforce messaging, and foster consumer loyalty. The conclusion should also reflect on the importance of understanding evolving media landscapes and adapting strategies accordingly.

References

  • Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill Education.
  • Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
  • Clow, K. E., & Baack, D. (2018). Integrated Advertising, Promotion, and Marketing Communications. Pearson.
  • Schultz, D. E., & Barnes, B. E. (1995). Strategic Advertising Campaigns. Lincolnwood, IL: NTC Business Books.
  • DePuy, R., & O'Leary, T. (2013). Strategic Communication Planning for Public Relations. Pearson.
  • Brown, S. P., & Stayman, D. M. (1992). Antecedents and Consequences of Attitude Toward the Ad: A Meta-analysis. Journal of Consumer Research, 19(1), 34-51.
  • Ashley, S., & Tuten, T. (2015). Creative Strategies in Social Media Advertising: An Investigation of Content and Engagement. Marketing Theory, 15(2), 217-232.
  • Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
  • Oxenford, D. (2012). Brand Media Strategy. Journal of Brand Strategy, 1(4), 330-342.

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