Purpose Of This Assignment 193137 ✓ Solved

Purpose Of Assignmentthe Purpose Of This Assignment Is To Help Student

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan.

The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps: Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper. Resources: Marketing Plan and Outline. Please note that this outline includes many of the topics/concepts you may not have selected to write about your company. Therefore, this is not the format of your final paper.

See below the order you will merge your previous sections, integrating corrections and suggestions from instructor feedback. Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Generally, the domestic market refers to the country where the company is headquartered. If your chosen domestic market is not the U.S., then your other market must be the U.S. market. This last section will precede your Reference Page (which should be alphabetized with hanging indentation) and will be part of your overall marketing plan.

Include the following: Develop a process to monitor and control marketing procedures and performance regarding the new country's ethical, legal, and social differences. This process could be a flowchart, but flowcharts do not count toward your word count.

Formulate a maximum 350-word executive summary including at a minimum the following elements: strategic objectives, products or services. Optional elements include resources needed and projected outcomes. Integrate the previous weeks' sections and incorporate corrections and suggestions from instructor feedback.

The marketing plan should include elements from each week of the course, in the following order:

  • Executive Summary (Week 6)
  • Understanding Target Markets (Week 2)
  • Promotion and the Product Life Cycle (Week 3)
  • Price and Channel Strategy (Week 4)
  • Marketing Communication and Brand Strategy (Week 5)
  • Legal, Social and Ethical Considerations (Week 6)

Format your assignment according to APA guidelines and submit your work.

Sample Paper For Above instruction

References

  • Anderson, E., & Simons, H. (2019). Ethical considerations in global marketing. Journal of Business Ethics, 154(3), 673-687.
  • Burke, R. (2020). Legal aspects of international marketing. International Journal of Law and Management, 62(1), 102-118.
  • Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.
  • Ferrell, O. C., & Hartline, M. (2018). Marketing strategy (7th ed.). Cengage Learning.
  • Ghemawat, P. (2017). Redefining global strategy: Crossing borders in a connected world. Harvard Business Review Press.
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
  • Montgomery, C., & Wood, D. (2020). Ethical marketing and social responsibility. Routledge.
  • Schlegelmilch, B. B. (2016). Ethical issues in international marketing. Journal of Business Ethics, 15(8), 837-850.
  • Smith, N. C., & Osberg, L. (2019). Corporate social responsibility: Whether or how? California Management Review, 51(2), 89-103.
  • Valtin, P. (2021). Monitoring and evaluating ethical compliance in international marketing. International Journal of Marketing Studies, 13(2), 45-59.

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