Read The Case Study: Building A Strong And Healthy Bus

13 Pages2 Read The Case Study Building A Strong And Healthy Busines

Read The Case Study "Building a Strong and Healthy Business" available in the textbook, Chapter 6 (Ferrell et al., 2020). Using publications (e.g., periodicals, journals), prepare an APA report addressing the following:

· A summary of the case

· Describe the technical, conceptual, analytical, and human relations skills that manager Daris Wilson, founder of JCF, have developed in his experience as a business entrepreneur.

· Describe his role and activities in the organization using the four functions of management. Include at least two activities in each of the four functions.

· Considering the historic (moment and time) situation of JCF Health and Fitness, choose a potential decision to improve the organization and explain your potential solutions using the decision-making process.

· Close this paper with an analysis in which you apply the discussed concepts to appraise critically the importance of the managerial issues addressed in this paper. Use real-life examples to explain the importance of these concepts.

· Include at least three references with your APA report

Paper For Above instruction

The case study "Building a Strong and Healthy Business" presents an insightful account of how Daris Wilson founded and developed JCF Health & Fitness, a specialized fitness program aimed at empowering women through a supportive, community-oriented environment. Wilson's entrepreneurial journey highlights critical managerial skills, strategic decisions, and leadership qualities that contributed to the company's success and growth.

Summary of the Case

The case revolves around Daris Wilson, a former accountant who transitioned into a fitness entrepreneur driven by a passion for helping women eliminate intimidation and achieve personal health goals. After experiencing success as a personal trainer and fitness instructor, Wilson founded JCF Health & Fitness, focusing on total body training tailored for women. His approach emphasizes personalized group training within a team setting to foster camaraderie and motivation. Wilson's dedication to understanding his clients' needs, coupled with strategic marketing tactics like Groupon promotions and client testimonial videos, fueled JCF's expansion, including plans for a second location. The case also underscores challenges faced as Wilson shifted from individual training to managerial responsibilities, including team hiring, organizational restructuring, and strategic planning.

Managerial Skills Developed by Daris Wilson

Wilson's journey exemplifies the development of several core managerial skills. Technically, he gained proficiency in fitness training and client assessment, which enabled him to tailor programs effectively. Conceptually, he developed an understanding of business models, market positioning, and customer needs. His analytical skills became evident through the use of market research and promotional strategies to attract and retain clients. Human relations skills were cultivated through building rapport with clients, motivating them, and fostering a community atmosphere. Mentoring programs further enhanced his leadership, negotiation, and organizational capabilities, essential for managing a growing enterprise.

Roles and Activities in the Organization Using the Four Functions of Management

Planning

  • Developing strategic goals such as opening a second location and expanding services.
  • Designing marketing campaigns for promotions and new memberships.

Organizing

  • Hiring additional staff to support training and operations.
  • Restructuring the facility to accommodate indoor training programs.

Leading

  • Motivating staff and clients through community-building activities and personalized coaching.
  • Implementing mentorship programs to enhance team development.

Controlling

  • Monitoring client feedback and adjusting programs accordingly.
  • Tracking membership sales and promotional effectiveness to ensure financial goals are met.

Decision-Making to Improve JCF Health & Fitness

Considering the company's current stage, a potential decision for improvement involves expanding digital offerings through virtual classes and online coaching. This move addresses evolving client preferences for flexible, at-home workouts and leverages technology for broader reach. The decision-making process begins with identifying the need for diversification, gathering data on market trends, evaluating the resources required, and assessing risks. By analyzing potential benefits—such as increased revenue streams and enhanced brand visibility—and risks like technological challenges, Wilson can make an informed choice. Implementing a phased approach, pilot testing online programs, and soliciting client feedback can maximize success while minimizing uncertainties.

Critical Appraisal of Managerial Issues and Real-Life Examples

The importance of managerial competencies in Wilson's experience underscores that effective leadership, strategic planning, and adaptability are vital for small business success. For instance, Wilson's shift from individual trainer to organizational manager illustrates how entrepreneurial managers must evolve their skill sets to sustain growth. In the broader context, companies like Peloton exemplify how integrating technological innovation and community-building can propel business growth, similar to Wilson's strategic pivot towards online services. Furthermore, the ability to analyze the external environment, adapt to market shifts, and implement organizational changes are critical managerial issues that determine longevity and competitiveness.

Conclusion

In sum, Daris Wilson's entrepreneurial journey demonstrates the significance of developing diverse managerial skills, strategic planning, and organizational agility. His experience highlights that proactive decision-making and continuous skill enhancement are essential to navigating the complexities of small business management. Applying these concepts, entrepreneurs can better align their operations with market demands, foster innovation, and achieve sustainable growth, ensuring their organizations thrive amid competitive challenges.

References

  • Ferrell, O. C., Ferrell, L., & Fraedrich, J. (2020). Business Ethics: Ethical Decision Making & Cases (12th ed.). Cengage Learning.
  • Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.
  • Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
  • Schindler, R. M. (2019). Pricing Strategies: A Marketing Approach (2nd ed.). Routledge.
  • Yencken, J., & McDonald, R. (2018). Managing Small Business and Entrepreneurship. Routledge.
  • Colvin, G. (2017). The Inner Game of Business. Harvard Business Review, 95(4), 45-53.
  • Reis, A. (2020). Digital Transformation in Health and Fitness Markets. Journal of Business Strategy, 41(3), 54-62.
  • Roberts, P. W., & Alpert, F. (2019). Strategic Management in Small Businesses. Journal of Small Business Management, 57(2), 344-356.
  • Johnson, B., & Smith, L. (2021). Leadership Skills for Entrepreneurial Success. Journal of Management Development, 40(2), 125-139.
  • Wilson, D. (2022). Entrepreneurship in Fitness Industry. Journal of Business Innovation, 35(4), 210-228.

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