Read The Transcript On The Attached Word Document Target Mar

Read The Transcript On The Attached Word Document Target Market Trans

Read The Transcript On The Attached Word Document Target Market Trans

Read the transcript on the attached word document "Target Market Transcript". Then, choose an existing product/ service and write a one-page summary that answers the following four questions. Product/Service choice is : McDonald's Introduction Who are the target customers? What do the target customers want? What other products, companies, or disruptive technologies is it competing with?

Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so? Conclusion References

Paper For Above instruction

McDonald's Corporation, as one of the world's leading fast-food chains, has established a clear understanding of its target market, which primarily includes a broad demographic that values quick, affordable, and consistent meal options. Its core target customers are busy individuals, families, and young adults seeking convenient dining experiences. This segment appreciates speedy service, affordability, and consistent product quality, which McDonald's consistently aims to deliver through its global outlets.

The target customers of McDonald's want more than just food; they seek reliability, speed, affordability, and a pleasurable dining experience. They desire accessible locations close to their homes or workplaces, a variety of menu options to cater to different tastes and dietary preferences, and friendly customer service. In recent years, changing consumer preferences for healthier options have also influenced their demands, prompting McDonald's to diversify its menu to include salads, fruit, and lower-calorie offerings. Convenience remains paramount, with many customers valuing drive-thru services, mobile ordering, and delivery options to fit into their busy lifestyles.

In the competitive landscape, McDonald's faces rivalry from other fast-food giants such as Burger King, Wendy's, and KFC, which compete on similar product offerings and convenience. Moreover, it contends with emerging disruptive technologies such as food delivery platforms like Uber Eats, DoorDash, and Grubhub, which have transformed how consumers access fast food. These platforms have increased competition by enabling customers to order from a variety of restaurants with a few clicks, often at lower prices or with promotional discounts. Additionally, healthier fast-food chains like Chipotle and specialty cafes have begun capturing market share from traditional giants by appealing to health-conscious consumers.

McDonald's has cultivated a customer-focused culture by emphasizing service quality, operational efficiency, and customer satisfaction. Its staff training programs aim to ensure friendly and prompt service, and technological investments such as self-order kiosks and mobile apps enhance the customer experience. Initiatives like customer feedback surveys and community engagement further demonstrate its commitment to understanding and addressing customer needs. However, ongoing challenges such as maintaining quality consistency across locations and adapting swiftly to changing dietary trends require continuous improvements. To strengthen its customer-focused culture, McDonald's could deepen its emphasis on personalized service, leverage big data analytics to anticipate customer preferences, and expand its health-oriented offerings to better meet evolving demands.

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