Remove Or Replace Header Is Not Document Title Assessment 3 

Remove Or Replace Header Is Not Doc Titleassessment 3 Templatetitle


Remove or Replace: Header Is Not Doc Title Assessment 3 Template Title: Assessment 3 Learner Name Capella University [Month, Day, Year, e.g., July 1, 2021] QUESTIONS: 1. What two functional areas are important to the success of your chosen organization? First Key Functional Area [Write 1–2 paragraphs using POETS. Evaluate why you chose the first functional area and include what ethical principles the function needs to be aware of in their day-to-day work. What critical thinking questions would be important to consider to drive company success?] Second Key Functional Area [Write 1–2 paragraphs using POETS. Evaluate why you chose the second functional area and include what ethical principles the function needs to be aware of in their day-to-day work. What critical thinking questions would be important to consider to drive company success?] [CHALLENGE: Include a reference list with an attempt at the APA citations, INCLUDING in-text citations] References image1.emf LoanAnalysis Price $ 85,000.00 Loan term (in months) 36 Interest (annual) 3% Monthly payment $ 2,471.90 Total payments Interest paid FoodTrucksTop't Corn Mobile Sal Top't Corn Mobile Sales (August) Truck Location Crystal City Merrifield Lorton Ballston Old Bay Truffle Sea Salt and Caramel TysonsStore2022 Date Old Bay Black Truffle Sea Salt and Caramel Daily Total (# sold) Daily Total ($) Current price per box: $-Aug Daily sales goal: $2,-Aug Average daily sales: 3-Aug Lowest daily sales: 4-Aug Highest daily sales: 5-Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug -Aug


Paper For Above instruction



Introduction: Strategic management plays a crucial role in guiding organizations towards sustainable success by establishing a clear direction, leveraging core competencies, and navigating external environments. This paper discusses the two key functional areas vital for the success of an organization, evaluates their importance through the POETS framework, and emphasizes the ethical principles and critical thinking questions necessary to sustain competitive advantage.


First Key Functional Area: Marketing


Using the POETS framework—Purpose, Outputs, Environment, Targets, and Standards—marketing emerges as a pivotal functional area for organizational success. The purpose of marketing is to understand customer needs, promote the organization’s offerings, and foster brand loyalty. The outputs include consumer engagement, sales growth, and market share expansion. The environment encompasses competitive landscape, technological advancements, and consumer trends. Targets are defined through customer segmentation and targeted campaigns, while standards involve ethical advertising and truthful communication.


I chose marketing because it directly impacts revenue and brand recognition. With the increasing competition in many industries, effective marketing strategies are essential to differentiate a brand and build customer loyalty. Ethical principles in marketing include honesty, transparency, and respect for consumer rights. Marketers must avoid deceptive practices and ensure that advertising messages are truthful and not misleading, aligning with the principles of honesty and integrity in business ethics (Kotler & Keller, 2016).


Critical thinking questions for marketing include: How can we ensure our marketing strategies are ethically sound and do not manipulate consumer perceptions? Are our marketing messages transparent about product limitations? How does our marketing strategy adapt to changing consumer behaviors and technological innovations? These questions help organizations sustain trust, comply with regulations, and foster long-term customer relationships.


Second Key Functional Area: Human Resources (HR)


Applying the POETS framework to Human Resources (HR), this function is essential in managing organizational talent, maintaining compliance, and fostering a positive workplace culture. The purpose of HR is to recruit, retain, and develop employees while ensuring adherence to legal and ethical standards. Outputs include skilled workforce, employee satisfaction, and regulatory compliance. The environment involves labor laws, cultural diversity, and organizational policies. Targets involve talent acquisition benchmarks, retention rates, and employee engagement levels. Standards encompass ethical hiring practices, fairness, and confidentiality.


I selected HR because a motivated and well-managed workforce is fundamental to achieving organizational goals. Ethical principles in HR include fairness, confidentiality, equity, and respect for individual rights. HR must navigate complex issues such as discrimination, harassment, and equal opportunity, which are governed by legal frameworks and ethical standards (Cascio & Boudreau, 2016). Ensuring these principles are upheld helps mitigate legal risks and promotes organizational integrity.


Critical thinking questions for HR involve: Are our hiring, promotion, and disciplinary practices equitable and transparent? How do we foster an inclusive and respectful work environment? What strategies can be employed to retain top talent amid competitive job markets? Addressing these questions encourages organizations to develop ethical HR policies that support sustainable growth and employee well-being.


Conclusion


In conclusion, marketing and human resources are two fundamental functional areas vital for organizational success. Their effective management, underpinned by ethical principles and critical thinking, enables organizations to adapt to dynamic external conditions, foster trust, and achieve strategic objectives. Prioritizing these functions ensures a resilient and ethically grounded organization capable of sustained competitive advantage.


References
  • Cascio, W. F., & Boudreau, J. W. (2016). The search for global competence: Human resource management and the new global economy. Journal of World Business, 51(1), 103-114.
  • Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
  • Robinson, S., & Dechant, K. (1997). Building a business case for corporate social responsibility. Academy of Management Perspectives, 11(2), 85-97.
  • Schein, E. H. (2010). Organizational culture and leadership. Jossey-Bass.
  • Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
  • Bowen, H. R. (1953). Social responsibility of the businessman. Harper.
  • Cannon, M. D. (1995). Building corporate accountability. Business Horizons, 38(4), 41-49.
  • Hopkins, M. (2007). Corporate social responsibility and sustainability: Evolution and future directions. Corporate Governance, 15(2), 136-152.
  • Crane, A., Matten, D., & Spence, L. J. (Eds.). (2014). Corporate social responsibility: Readings and cases in a global context. Routledge.
  • Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, implications, and practice. Academy of Management Review, 20(1), 65-91.

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