Research Problem Definition Management

research Problem Definitionmanagement Dec

MKTG 416 – Marketing Research Research Problem Definition Management-Decision Problem: How can Apple improve their iPhone chargers in terms of durability and reliability? Marketing Research Problem: Discussing the management decision problem of how people who buy Apple product think about Apple if the prices are to high and if iphone chargers last for a time. Research Question: To answer the research question of this study, specific questions will guide the researcher. - Which between wireless or wired chargers would customers prefer? - Would the customers like a lifetime warranty for their chargers? - Would clients prefer iPhone case chargers? Specific Components 1. What needs do buyers of wireless,and wired chargers seek to satisfy? a. Information Needed: i. Needs of buyers of how much time to use their Phone for one day. ii. Needs of buyers of one day use of Phones. 2. How does the battery life of mobile phones now meet the needs of consumers for one day? a. Information Needed: i. Evaluation the wired charging of mobile phones. ii. Evaluation the wireless charging of mobile phones. Proposed Research Design 1. Secondary data that we will conduct a random interview to investigate. 2. What primary data will you collect? Questionnaires is my primary date. a. This study utilized questionnaires which the researcher will administer through the internet to the potential respondents. b. The respondents will comprise of 60 respondents drawn randomly using a simple random technique. The respondents will comprise people of all genders and all ages above 18 years old. Once the respondents confirm their consent to participate in the study, the researcher will send the questionnaires and ask for responses within 5 days after sending. The questionnaires will have specific questions addressing the demographics, and the specific questions addressing the main research problem of this study. MKTG 416 – Marketing Research Question Design Short Assignment Your task in this short assignment is to familiarize yourself with the different question types and scales by creating sample questions in Qualtrics. Your completed survey should be named “Survey Creation – Your Name†and should be submitted by sharing the survey with my Qualtrics account. In order to do this you must click on “Collaborate†for your survey, then type my name (“haakon†– this should only bring up my account), then select my name and click “Addâ€. Finally select all checkboxes and click on “Submitâ€. 1. Structured Question Types a. Dichotomous Questions i. Gender ii. Driver’s License iii. Car b. Multiple Choice Questions i. Education ii. Income iii. Age c. Comparative Scales i. Paired comparison: 1. Create paired comparison questions using 5 brands of soda 2. n(n-1)/2 comparisons must be made ii. Rank Order: 1. Create a rank order question using 10 makes of cars 2. n-1 scaling decisions need to be made iii. Constant sum: 1. Create a constant sum question using 5 categories to examine how people spend their free time 2. The scale should sum to 100 d. Noncomparative Scales i. Continuous rating scale: 1. To examine how much people like their cars 2. Use the sliding scale question type ii. Likert scale: 1. To examine how satisfied people are with their cars iii. Semantic differential scale: 1. To examine the taste of an In-N-Out Double-Double. 2. Unstructured Question Types a. Create 3 unstructured questions to examine the following: i. Taste of an In-N-Out Double-Double ii. Satisfaction with car iii. Opinion of Apple

Paper For Above instruction

This research explores ways to improve the durability and reliability of Apple’s iPhone chargers, with a focus on understanding consumer perceptions and preferences that influence purchasing decisions. The core problem revolves around how Apple can enhance product durability and reliability while addressing consumer concerns about pricing and product longevity. The management decision problem specifically questions how consumers perceive Apple’s pricing strategies and product quality, especially concerning charger longevity, which directly impacts customer satisfaction and brand loyalty.

The research aims to answer specific questions that can guide product development and marketing strategies. Key among these are consumer preferences for wired versus wireless chargers, the desire for warranties, and preferences regarding integrated charger cases. These questions are essential because they reveal user needs regarding charging convenience, durability, and maintenance costs, offering insight into consumer behavior that can inform innovative product features and marketing messages.

Fundamentally, the research investigates what needs consumers seek to satisfy through both wired and wireless chargers. Specifically, it examines the typical daily phone usage duration and whether current battery and charging technology adequately meet these needs. By analyzing how well current charging solutions fulfill consumer requirements, the study aims to identify gaps where Apple could improve its offerings, such as introducing longer-lasting chargers or more versatile charging options.

The research design incorporates both secondary and primary data collection methods. Secondary data may include analyzing existing literature, market reports, and prior research on mobile device charging preferences. Primary data collection involves administering questionnaires to a sample of 60 respondents selected randomly through simple random sampling. Participants will be above 18 years old, representing diverse demographics, to enable comprehensive insights into user preferences and perceptions.

The questionnaires will probe demographic details and specific questions related to charging preferences, satisfaction levels, and opinions on Apple products. The data collection process involves online administration, with responses collected over five days. This approach ensures active engagement and timely data gathering, facilitating reliable analysis of consumer trends and attitudes.

Complementing qualitative insights from open-ended questions, the questionnaire design includes various question formats: dichotomous, multiple-choice, comparative scales, rating scales, and unstructured questions. These diverse formats will help capture nuanced consumer opinions on topics such as satisfaction levels, preferences for charging technology, and overall opinions of Apple’s product quality and branding.

Specifically, paired comparison questions will evaluate consumer preferences among five soda brands as a model for understanding comparative judgments. Rank order questions will ask respondents to prioritize ten car brands based on preference. Constant sum questions will measure how consumers allocate their leisure time across five activities, totaling 100%. Likert, semantic differential, and sliding scale questions will quantify satisfaction and liking levels, providing detailed data for analysis.

Additionally, unstructured questions will invite respondents to express their opinions about the taste of an In-N-Out Double-Double, satisfaction with their car, and general opinions of Apple, thereby capturing authentic consumer sentiments that driving quantitative analysis.

Overall, this research aims to generate actionable insights into consumer charging preferences, expectations for product durability, and brand perceptions, which can inform strategic product improvements and targeted marketing efforts for Apple in the highly competitive smartphone industry. The study’s findings will help Apple align its product development with consumer needs, improve customer satisfaction, and strengthen brand loyalty through innovative solutions addressing current shortcomings in charger durability and reliability.

References

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