Researching Your Internship Brand's Global Market Analysis

Researching Your Internship Brand's Global Market Analysis

As you are likely aware, your internship brand doesn’t just do business in the United States. So in this activity, we’re going to research their global activity. Rather than writing about it, we’re going to talk about it—by creating some slides and a video presentation. To complete this assignment, you need to do the following: Create a six-slide PowerPoint presentation. Take a video of yourself and your screen presenting those six slides in three to five minutes.

What you need to cover in the video: Introduce yourself. Identify your internship company and a specific country to analyze your brand’s global market. The country can be from Asia, South America, Europe, the Middle East, or anywhere else on the globe. The Country Profiles in the UAGC Library may assist you with locating up-to-date country profile data easily. Refer to Table 8.1 of Chapter 8.

Pitch two elements from each quadrant of actors and forces about your internship company. Helpful Tips: Identify the countries your internship company does business in by checking out the corporate website or the latest annual report. Then, search your brand in business periodicals such as Forbes using country names or terms like “foreign,” “global,” or “international.” See which markets have been written about and select one. Think of forces and actors, and specific challenges the company faced entering the specific country’s market (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.).

Slide Requirements

Create six slides with Microsoft PowerPoint, Google Slides, or another tool of your choice.

  • Slide 1 – Include your name, internship company, country or market.
  • Slides 2 to 5 – Include two elements of each quadrant from Table 8.1, with highlights of your discussion points related to your internship brand, on each slide.
  • Slide 6 – Provide a summary of your brand’s global presence in the country of your choice.

Must be only 6 slides (excluding title and references slides). Refer to the formatting requirements below for details.

Formatting Requirements

Construct six slides formatted according to APA Style. Include a separate title slide with the project title in bold font, your name, the name of your institution (University of Arizona Global Campus), course name and number, instructor’s name, and due date. Use academic voice throughout. Document any sourced information in APA style. Use the course text, specifically Chapter 8, Table 8.1, as a guide.

You must also include a references slide, formatted according to APA Style, citing all sources used in your presentation.

Paper For Above instruction

The global expansion of businesses requires careful analysis of market dynamics, cultural nuances, and the actions of various actors and forces within a foreign environment. For this assignment, I selected a prominent internship company, [Company Name], that operates internationally and chose to examine its market presence in [Country Name], a nation characterized by unique economic, cultural, and political factors. This paper provides an overview of the company's global entry strategies, highlighting key actors and forces influencing its operations in the selected country, encapsulating both opportunities and challenges encountered during expansion.

[Company Name] is a multinational corporation recognized for its innovative approach to [industry sector], with operations spanning several continents. The company's global strategy involves adapting to local market conditions while leveraging its brand reputation. In exploring its activities in [Country Name], one observes a complex interplay of cultural, economic, regulatory, and competitive forces that shape its operations. This paper employs the framework of Table 8.1 from Chapter 8 to analyze two elements from each quadrant of actors and forces impacting the company's market entry and sustained presence.

Actors in the External Environment

1. Customers and Consumers

One of the primary actors influencing [Company Name]'s operations in [Country Name] is the local consumer base. Cultural preferences and consumption habits significantly dictate product offerings. For instance, in [Country], consumers prioritize [specific cultural norms], leading the company to customize its products to meet these preferences. Understanding local tastes and establishing trust are essential for consumer acceptance and loyalty, especially in markets where brand recognition is limited.

2. Competitors and Industry Players

The presence of established local competitors presents both a challenge and an opportunity. Companies like [Local Competitor Names] possess deep market knowledge and customer relationships. Competition in price, quality, and service standards compels [Company Name] to innovate continuously and differentiate itself to gain market share. Analyzing competitor strategies in [Country] reveals important insights into potential threats and avenues for collaboration or differentiation.

Forces Impacting the Market

1. Political and Regulatory Environment

Governments in [Country Name] impose regulations affecting foreign businesses, including tariffs, import restrictions, and local partnership requirements. These policies aim to protect domestic industries but often pose barriers for foreign entities like [Company Name]. Navigating these regulations requires strategic alliances, compliance measures, and understanding of policy shifts that could impact market access or operational costs.

2. Economic Conditions

The economic stability, currency exchange rates, and overall market growth in [Country Name] influence [Company Name]'s investment and pricing strategies. Economic downturns or inflation may reduce consumer spending, prompting the company to adapt its value propositions or pricing models. Conversely, emerging middle classes and infrastructural development offer opportunities for expansion if managed effectively.

Additional Elements and Challenges

Beyond these actors and forces, [Company Name] faces challenges such as language barriers, cultural differences, and local government political stability. For example, differences in business communication styles and social norms can lead to misinterpretation or cultural faux pas, hindering relationship building. Additionally, navigating the legal landscape and aligning corporate practices with local regulations requires dedicated resources and local expertise.

Summary of Global Presence

In conclusion, [Company Name]'s engagement in [Country Name] exemplifies the intricate balance between leveraging global brand strength and adapting to local intricacies. Successful market penetration depends on understanding the key actors, responding to the forces at play, and continuously adjusting strategies to meet local demands. The company's ability to navigate regulatory landscapes, cultural differences, and competitive pressures determines its prospects of sustainable growth in this diverse and dynamic market.

References

  • Author A., Author B. (Year). Title of the book. Publisher.
  • Author C., Author D. (Year). Article title. Journal Name, Volume(Issue), page range. DOI
  • Company annual report. (Year). [Company Name]. URL
  • Market analysis report. (Year). [Source]. URL
  • Author E. (Year). Title of article. Business Periodicals, Volume(Issue), pages.
  • Government of [Country Name]. (Year). Business regulations overview. URL
  • Industry association report. (Year). Industry standards in [Country]. URL
  • Author F., Author G. (Year). Cultural influences on international business. Journal of International Business, Volume(Issue), pages.
  • Forbes. (Year). [Title related to company or market]. URL
  • World Bank. (Year). Economic profile of [Country Name]. URL

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