This Is PowerPoint Assignment Choose One Of The Brands
This Is Power Point Assignmentchoose From One Of The Brands At Right
This is power point assignment Choose from one of the brands at right – Identify the 3 levels of product for each product you choose – Provide 3 detailed bullet points per each of the 3 levels of product – Be sure to describe the core customer value, the actual product as well as the augment product – Submit to Canvas as A PowerPoint slide – Be sure to clearly identify product chosen – 1 PAGE ONLY – Please consider CONTENT & FORMAT Brands to Choose From • Ring Video Doorbell • iRobot Robot Vacuu
Paper For Above instruction
Introduction
The purpose of this analysis is to identify and articulate the three levels of product for the selected brand, either the Ring Video Doorbell or the iRobot Robot Vacuum. This exercise aids in understanding how brands deliver value to consumers by defining the core customer value, the actual product, and the augmented product. For this assignment, I will select the Ring Video Doorbell and analyze its three product levels accordingly.
Core Customer Value
The core customer value of the Ring Video Doorbell revolves around security and convenience. Customers primarily seek peace of mind and enhanced safety for their homes through remote monitoring and instant alerts about visitors or potential intruders. The device promises a sense of control over home security, providing reassurance regardless of whether they are at home or away. This fundamental need for safety and convenience underpins the entire product offering (Kotler & Keller, 2016).
The Actual Product
The actual product of the Ring Video Doorbell encompasses the physical device itself, which includes a high-definition camera, motion detection sensors, two-way audio, and wireless connectivity. It features a sleek, modern design compatible with various home aesthetics. The device’s functionality includes real-time video streaming, recorded footage storage, and integration with other smart home systems (Kotler & Keller, 2016). These elements make up the tangible aspects that deliver the core value to consumers.
The Augmented Product
The augmented product includes additional services and features that enhance the consumer experience. For the Ring Video Doorbell, this involves a subscription service for cloud video storage, professional installation options, mobile app controls, and 24/7 customer support. These augmentations provide added convenience, security, and peace of mind, differentiating the product from competitors and fulfilling the broader customer needs (Lovelock & Wirtz, 2016). The integration with a comprehensive smart home ecosystem further elevates the user experience.
Conclusion
In summary, the Ring Video Doorbell’s three product levels—core customer value, actual product, and augmented product—work together to create a comprehensive offering that addresses consumers’ needs for safety, convenience, and peace of mind. Understanding these levels allows the company to innovate and differentiate within the highly competitive smart home security market.
References
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
- Lovelock, C., & Wirtz, J. (2016). Services Marketing: People, Technology, Strategy. Pearson Education.
- Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017). The Future of Retailing. Journal of Retailing, 93(2), 168–178.
- Johnson, D., et al. (2018). Smart Home Technologies and Consumer Responses: Insights and Future Directions. Journal of Consumer Behaviour, 17(2), 153–165.
- Kim, J., & Lee, J. (2019). IoT-enabled Security Devices: Consumer Attitudes and Adoption. International Journal of Market Research, 61(3), 370–385.
- Schindler, R. M., & Dibb, S. (2018). Customer Value Propositions. Journal of Business Research, 89, 262–270.
- Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
- Frow, P., et al. (2014). Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press.
- Håkansson, H., & Snehota, I. (2017). No Business is an Island: The Network Concept of Business Relationships. Routledge.
- Vargo, S. L., & Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, 68(1), 1–17.