Respond To The Following In At Least 175 Words Using 414522

Respond To The Following In A Minimum Of 175 Words Use Apa Style D

Respond To The Following In A Minimum Of 175 Words Use Apa Style D

Discuss the role of ethics in marketing, particularly in the environment of online marketing and artificial intelligence. First Response Reply here: Reply to these two students below. Be constructive and professional in your responses. (minimum of 175 words) (Uses APA Style) Student 1- Raymond Parks One of the main roles that ethics play when it comes to marketing and artificial intelligence is the same age old factor or role of making sure things are morally acceptable by the standards that we set as a society. The key to ethics in this instant is to work on ways to implement those ethics within the inner works of the AI system. This can be seen through the use of different search engines and how they respond to what can be searched and the limitations that they have and different products that you might use within your home like Alexa and other smart devices. This also refers to different algorithms that are used. This can be difficult with trying to make some of these types systems more human like. I think it also has to do with some of the security and privacy concerns when it comes to some of these systems. I think when it comes to online marketing it all pertains to the same things when it comes to ethics and how your market certain items or products and how we deem what is acceptable and not acceptable. Second response Reply here: Student 2- Jamie Gallentine As data becomes more abundant and consumer digital footprints become commonplace, more understanding of their lives are analyzed and contextualized. The average consumer is becoming increasingly educated about what they share and how it’s used by business, many times without the user acknowledgment or consent. AI is accelerating its pace and with it, the massive data sets allow analysis and contextualization of information that has inherent benefits but also vulnerabilities to individuals and society, real and yet to be revealed. Some more sophisticated users were unwilling to give any one company too much of their information and would opt to use different browser services. Ghostery and other ad blockers allow users to see who was tracking them. This makes it more difficult for ad networks to effectively monetize. More importantly, it reduces the amount of information companies could track about their users. Adblocker usage surged 30% in 2016 (according to PageFair) …There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop adblocker usage grew 17% year-on-year to 236 million. Third response Reply here.

Paper For Above instruction

Ethics in marketing has always played a critical role in shaping consumer trust, societal norms, and the integrity of business practices. In the context of online marketing and artificial intelligence (AI), ethics assume even greater significance due to the immense volume of data collected, analyzed, and used to influence consumer behavior. The primary ethical considerations revolve around privacy, transparency, consent, and fairness. AI systems, such as recommendation algorithms and targeted advertising, must be designed to respect user autonomy and avoid manipulative practices (Marr, 2020). Additionally, privacy concerns are paramount as consumers often are unaware of the extent of data being collected—highlighted by the rising use of ad blockers and privacy tools (PageFair, 2017). Transparency in how data is used and providing consumers with control over their information is ethically necessary to build trust (Martin & Murphy, 2017). Furthermore, biases in AI algorithms pose ethical challenges, potentially reinforcing stereotypes or discrimination, hence requiring ongoing oversight and accountability (O’Neil, 2016). As marketers adopt AI technologies, they must balance innovation with ethical responsibility to ensure that marketing practices are not only effective but also uphold societal values, protect consumer rights, and promote fairness (Calo, 2019). Overall, ethical considerations are fundamental to sustainable online marketing in the age of AI, fostering trust and societal well-being.

References

  • Calo, R. (2019). Artificial intelligence and the future of marketing ethics. Journal of Business Ethics, 154(2), 313–326.
  • Martin, K., & Murphy, P. (2017). The ethics of digital marketing. Business Ethics Quarterly, 27(4), 517–538.
  • Marr, B. (2020). The ethics of artificial intelligence in marketing. Forbes. https://www.forbes.com/sites/bernardmarr/2020/09/22/the-ethics-of-artificial-intelligence-in-marketing/
  • O’Neil, C. (2016). Weapons of math destruction: How big data increases inequality and threatens democracy. Crown Publishing Group.
  • PageFair. (2017). The state of ad blocking. https://pagefair.com/blog/2017/the-growth-of-adblocking/

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