Running Head Annotated Bibliography 978835

Running Head Annotated Bibliography

The Texas Administrative Code (TAC) is a collection of all state office governs in Texas. In Austin, L. M., & In Klimchuk, D. (2014). Private law and the rule of law . BUS100 A3 Detail Page 1 of 2 KING’S OWN INSTITUTE Success in Higher Education BUS100 Professional Communication Skills Assessment 3 Assessment Type: Literature Review – group assessment (groups of 2 - 4 students) – word report. (Note: this report will be used as the basis of Assessment 4, the group Oral Presentation). Purpose: The purpose of this assessment is to build on the research and evaluation skills and techniques developed with Assessments 1 and 2, and the critical thinking skills discussed and practiced in class, to develop a literature review of the Trimester topic. This assessment will help also students to develop and improve writing and information literacy skills, and begin developing their teamwork skills. This assessment contributes specifically to Learning Outcomes a, c, d and e. Value: 30% Due Date: Week 9 - 5:00 pm of the Friday of Week 9 - 19 May 2017. Submission: Upload a soft copy - Word .doc or .docx to Moodle and Turnitin. (Only 1 copy per group to be uploaded) Topic: A Literature Review on the Trimester topic - topic is the same as the topic for Assessment 2 your Annotated Bibliography - this has been provided in class and via Moodle. Task Details: The literature review gives students the opportunity to study an assigned topic in depth. It requires students to find relevant sources of information that will enable them to write a comparative analysis from an informed point of view. This will help students to develop writing and information literacy skills. The assessment will require students to identify 2 or 3 main points of interest about the Trimester Topic. Students should find a minimum of 2 sources per group member (4 for a group of 2, 6 for a group of 3, 8 for a group of 4), at least some of which must be peer reviewed articles, relating to the points they have identified about the Trimester Topic. Using their sources which may agree and/or disagree with those points, students should compare and contrast what the different sources say about the points and draw conclusions. A brief evaluation of the sources should be included in the discussion. Using the annotated bibliography from Assessment 2 may be a good place to start finding the additional sources. However, this assessment is to be developed into a short report - NOT another Annotated Bibliography - you need to present arguments and use evidence supported analysis to arrive at conclusions / recommendations as appropriate. It is important to note that the purpose of this assignment is to review what different authors say about the topic/points of interest. More detail about the assessment will be provided in class and via Moodle. Presentation: The review needs to be submitted as follows: + 10% word academic style report · Word .doc or .docx · Font: Arial 10pt, Calibri 11pt or Times New Roman 12pt. · Title page · Table of Contents · Introduction, analysis discussion and conclusion using suitable headings and sub- headings · Reference List Marking Guide: Introduction explaining topic and points of focus 4 marks (13%) Interpretation and analysis of Literature 6 marks (20%) Conclusions 6 marks (20%) Correct referencing 6 marks (20%) Coherence of report 4 marks (14%) Overall presentation, spelling & grammar 4 marks (13%) Total marks 30 marks BUS100 A3 Detail Page 2 of 2 KING’S OWN INSTITUTE Success in Higher Education Suggestions to approach your discussion: The topic for this assessment is “What do consumers believe more - company advertising or online reviews?†This is quite a broad topic so groups need to identify the scope / focus / theme of their assessment. This should be explained in the introduction. Some possibilities include (but are not limited to): · Identifying research which indicated that online reviews are becoming more important than company advertising to many consumers - using this as your claim or your position on the question (you will need to develop this into a claim or topic sentence). The report could then discuss any of the following as your scope/focus/theme: o Does your claim apply to (you should only choose 1) · Different age groups (under 25’s, 25-55, over 56) · Different product categories e.g. cars, holidays, restaurants, baby products, grocery shops, grocery items, education, clothing, computers or other electronics (or any other product category your group would like to discuss) · Different genders - male / female · The Business to Business market and the Consumer market (in overall terms) · Geographic customers - city based customers / rural based customers · Comparing and contrasting what different research says about the overall topic - you will need to explain what the different research says about the topic (benefits and drawbacks) and draw some specific conclusions about what your analysis of the research means for either business in general or for different types of businesses (small businesses against large corporations) or businesses in different product categories. · Assume that your group has been asked by a single new business (any sort you like) to make recommendations on how to maximise their new customer growth - you need to review the benefits and drawbacks of both company advertising and online reviews for this type of business and make specific recommendations. · Identifying research which indicated that company adverting is still more relevant to are becoming more important than company advertising to many consumers - using this as your claim or your position on the question (you will need to develop this into a claim or topic sentence). o Discussing the drawbacks (disadvantages) of this trend for either or both consumers and marketers o Make recommendations for marketers to manage the most serious of these disadvantages Points to remember: You only need to write words + 10%. This means your groups needs to be fairly specific about the approach you take and the alternatives you discuss and evaluate - so limit your scope/focus. You need to develop the contributions by different members into a single coherent report - this means the group will need to do some considerable editing to make the report flow well. Coherence is worth 14% of the marks so may mean the difference between a Pass and Credit etc. If you want a higher grade your group needs to use more than the minimum research e.g. · Pass = minimum number of sources · Credit = minimum + 2 additional sources · Distinction = minimum + 5 additional sources · High Distinction = minimum + 8 additional sources Presentation is worth 13% of marks so make your report look good. Referencing is worth 20% so make sure you reference using the correct referencing style and follow the referencing guides.

Paper For Above instruction

The provided materials encompass two distinct sets of academic and professional writing tasks, both demanding rigorous research, critical analysis, and coherent presentation. The first pertains to developing a literature review on a specific trimester topic, focusing on the process of analyzing relevant sources to compare points of interest and draw grounded conclusions. The second involves a group project to produce a comprehensive report on consumer perceptions of company advertising versus online reviews, emphasizing scope, research evaluation, and strategic recommendations.

Developing a Literature Review: Approach and Significance

The first task involves preparing a literature review that investigates a given trimester topic comprehensively. Students are required to identify key points of interest, find relevant scholarly and peer-reviewed sources, and compare different viewpoints. The goal is to synthesize these perspectives into a cohesive analysis that advances understanding of the topic, ultimately supporting informed conclusions or recommendations. This process enhances research skills, critical thinking, and academic writing, crucial for higher education success (Kumari & Kumar, 2020).

Methodology for an Effective Literature Review

A successful literature review relies on systematic source selection, critical evaluation, and balanced discussion. Initially, students should revisit the annotated bibliography from prior assignments to identify sources that address their points of interest. Subsequently, they must differentiate between sources that agree or disagree, analyze the strengths and limitations, and evaluate relevance and credibility. Using clear thematic headings, students can organize discussions on each point, ensuring logical flow and coherence. Proper referencing and adherence to academic style further strengthen the review (Booth et al., 2016).

Evaluation and Comparison of Sources

In comparing sources, students should identify consensus and divergence among authors, discussing hypotheses, methodologies, and findings. For instance, some research might suggest that online reviews influence consumer behavior more than traditional advertising, while other studies could highlight the continued importance of TV advertising in younger demographics. Analyzing these differences allows students to critique the robustness of evidence, considering biases, scope, and context. Integrating these insights leads to nuanced conclusions applicable in real-world settings or academic debates (Hart, 2019).

Constructing a Coherent Report

The report should feature an introduction clarifying the scope and points of interest, followed by well-structured sections discussing literature interpretation, comparison, and evaluation. Conclusions must synthesize insights, emphasizing implications or strategic recommendations. Throughout, logical progression and clear subheadings enhance readability. Proper referencing, consistent formatting, and grammatical accuracy are essential, aligning with academic standards and improving presentation quality (Creswell & Creswell, 2018).

Strategic Focus for the Group Project: Consumer Perceptions

The second task requires analyzing whether consumers place more confidence in company advertising or online reviews. Groups must narrow their focus—perhaps by age, product category, gender, or geographic location—and examine research findings accordingly. Critical evaluation involves considering benefits, limitations, and implications for businesses seeking to maximize customer growth. Recommendations should be based on scholarly evidence, offering practical strategies for managing the influence of online reviews and advertising in specific contexts (Liu & Jansen, 2019).

Research Evaluation and Recommendations

Evaluating research entails assessing methodologies, sample sizes, and bias to determine reliability. For example, some studies may demonstrate that online reviews significantly affect purchase decisions among Millennials for electronics, while traditional advertising still dominates among older consumers for luxury goods. These insights inform tailored marketing strategies, emphasizing transparency, engagement, and reputation management in digital platforms. Strategic recommendations guide businesses in balancing online feedback with traditional advertising to sustain competitive advantage (Lee et al., 2018).

Presentation and Referencing

To maximize marks, reports should follow prescribed formatting, including title pages, tables of contents, headings, and proper citations in APA or other relevant styles. Clear, error-free language supports professional presentation—attention to spelling, grammar, and coherence influences overall assessment. Incorporating diverse credible sources, with at least eight scholarly references for higher grades, validates arguments and reflects thorough research (American Psychological Association, 2020).

Conclusion

The overarching aim of both tasks is to develop students' research, analytical, and communication skills. By systematically evaluating sources and constructing logical, evidence-based arguments, learners can produce high-quality academic reports. These skills are vital for academic success and future professional practice, especially in fields emphasizing strategic communication, marketing, and policy development. Critical engagement with literature and strategic synthesis form the backbone of effective academic writing and informed decision-making (Smith & Roberts, 2021).

References

• American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.).
• Booth, A., Sutton, A., & Papaioannou, D. (2016). Systematic approaches to a successful literature review. Sage Publications.
• Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.
• Hart, C. (2019). Doing a literature review: Releasing the research imagination. Sage Publications.
• Kumari, V., & Kumar, S. (2020). Academic writing skills: An essential aspect for higher education. Journal of Educational Strategies, 12(3), 45-58.
• Lee, J., Park, S., & Han, H. (2018). Consumer responses to online reviews: The moderating role of reputation management. Journal of Business Research, 92, 308-316.
• Liu, B. F., & Jansen, B. J. (2019). The effects of online word of mouth on consumers’ purchasing decisions. Journal of Interactive Marketing, 45, 36-55.
• Smith, A., & Roberts, P. (2021). Critical thinking and academic writing: Developing research competence. Academic Press.