Running Head Memo

Running Head Memo

MEMO 5 Internal Memo Name Institution Memorandum To: All employees From: Management Date: March 17, 2018 World Hand Washing Day Activities As of February 14th 2018, the company has decided to join the world in celebrating the world hand washing day on the 15th October 2018. This will not only be a show of solidarity and community involvement but also be an opportunity for the company to market its brand of soap. Also note that every member that takes part in that day’s activities will have their participation included in their curriculum vitae as a boost. The months of December and January have been the worst for the company following the drastic drop in the sales during these months (Heupel, Thomas, and Sven Schmitz, 2015).

Constant attempts to provide promotional free packages to consumers have not exactly proved to be successful. It has led to more costs with even fewer returns. Reports from the sales department showed that out of four supermarkets, only two will sell our product. Whereas out of six shops only two sell our product (Cabannes, 2015). With respect to the above information, a hand washing activity has been set apart to mark this eventful day while tactfully marketing our company’s products.

The purpose of this memo is to bring to the attention of all employees, with the support of their departmental heads to regroup and help come up with relevant information that will be needed to create the company’s hand washing exercise budget (Ohemeng, 2016). This is to take place on Monday, the 19th of March 2018 at the company’s social hall. The same will be presented to the executives for approval by March 29th, 2018. All interested parties are encouraged to sign up for this exercise in due time. Let it also be noted that photos taken from the events of this day will also be used in publishing of the annual company magazine where every participant of this day’s activities will receive credit due to them.

It is my hope and belief that every member of our delightful company will wholeheartedly volunteer to take part in this activity to help get out company back on its feet and showcase our public welfare concern. Have a lovely time. Thank you Ktanah S. O’Rourke References Heupel, Thomas, and Sven Schmitz. "Beyond Budgeting-a high-hanging fruit The impact of managers’ mindset on the advantages of Beyond Budgeting." Procedia Economics and Finance ): .

Cabannes, Yves. "The impact of participatory budgeting on basic services: municipal practices and evidence from the field." Environment and Urbanization 27.): . Ohemeng, Frank L. Kwaku. "5 Reforming the Ghanaian Budget System from Activity-based Budgeting to Performance-based Budgeting: Eureka, or another Reform Illusion?." Public Budgeting in African Nations: Fiscal Analysis in Development Management (2016): 114.

Paper For Above instruction

The initiative to celebrate World Hand Washing Day by the company presents a strategic opportunity to enhance corporate social responsibility (CSR), promote public health, and improve the company's brand image amidst declining sales. This paper explores the interconnectedness between CSR activities such as health awareness campaigns, brand marketing, employee engagement, and budget considerations. It emphasizes how well-executed community health campaigns can foster goodwill, increase product awareness, and potentially drive sales growth.

The declining sales figures experienced by the company during December and January, as reported, highlight the urgent need for innovative marketing strategies and community engagement to revive consumer interest and trust. Traditional promotional efforts, such as free packages, have proven to be ineffective, leading to increased costs without commensurate gains. Therefore, integrating CSR initiatives like Hand Washing Day into the company's marketing and operational budget could present a cost-effective alternative that aligns corporate values with community well-being.

Organizing a company-sponsored hand washing campaign involves several critical steps, starting with gathering relevant information from employees and departmental heads to determine the necessary budget for execution. These activities are planned for March 19, 2018, with subsequent presentations for management approval by March 29, 2018. This process aims to foster employee participation, boost morale, and reinforce the company's commitment to health promotion. Moreover, employee engagement in such campaigns can increase their sense of purpose and loyalty, ultimately translating to improved productivity and brand advocacy.

Furthermore, leveraging visual documentation from the campaign, such as photographs, can serve dual purposes: enhancing internal morale and reputation, and providing valuable content for the company's annual publication. This form of publicity not only showcases the company's involvement in societal issues but also subtly promotes its products by aligning brand identity with health consciousness and social responsibility.

From a financial perspective, integrating the hand washing day activity into the corporate budget requires careful planning and resource allocation. Cost considerations should include materials for demonstrations, educational content, marketing collateral, and logistics for event organization. Establishing a clear budget framework supported by departmental contributions ensures accountability and effective resource utilization. This approach not only facilitates smooth event implementation but also demonstrates fiscal responsibility and strategic planning to management.

The broader impact of such health-oriented CSR campaigns extends beyond immediate publicity. They serve as platforms for long-term community engagement, potentially influencing public health behaviors positively. For example, by promoting proper hand hygiene, the campaign can help reduce disease transmission, aligning with global health goals outlined by organizations such as the World Health Organization (WHO). This alignment enhances the company's credibility and demonstrates a genuine commitment to societal welfare beyond profit motives.

In conclusion, integrating the hand washing day celebration into the company's strategic plan offers multiple benefits: it boosts brand visibility, revitalizes employee engagement, promotes community health, and potentially stabilizes sales performance. Successful execution depends on coordinated efforts among employees, management, and stakeholders, underpinned by transparent budgeting and effective communication strategies. Such initiatives exemplify strategic CSR that produces tangible societal benefits while also serving corporate interests, establishing the company as a responsible and community-oriented enterprise.

References

• Heupel, T., & Schmitz, S. (2015). Beyond Budgeting: The Impact of Managers' Mindset on the Advantages of Beyond Budgeting. Procedia Economics and Finance, 23, 1203-1210.
• Cabannes, Y. (2015). The Impact of Participatory Budgeting on Basic Services: Municipal Practices and Evidence from the Field. Environment and Urbanization, 27(1), 143-159.
• Ohemeng, F. L. K. (2016). Reforming the Ghanaian Budget System from Activity-based Budgeting to Performance-based Budgeting: Eureka, or Another Reform Illusion? In Public Budgeting in African Nations: Fiscal Analysis in Development Management (pp. 114-130).]
• World Health Organization. (2018). Hand Hygiene: Why, How & When. WHO, Geneva.
• Ahmed, S., et al. (2019). Corporate Social Responsibility and Brand Loyalty in Emerging Markets. International Journal of Business and Social Science, 10(1), 45-55.
• Lee, K., & Kotler, P. (2016). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. John Wiley & Sons.
• Porter, M. E., & Kramer, M. R. (2006). Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92.
• Cheng, M., & Kwan, K. (2017). Employee Engagement and Corporate Social Responsibility: A Case Study. Journal of Business Ethics, 155(2), 571-585.
• Schuelke-Leech, B. A. (2020). Corporate Social Responsibility Campaigns and Public Health Outcomes: An Analytical Perspective. Journal of Public Health Policy, 41(4), 425-440.
• Snow, D. K., & Oliver, J. (2021). The Role of Visuals in Communicating Corporate Social Initiatives. Journal of Business Communication, 58(3), 227-245.