Running Head: Organizational Theory ✓ Solved

Running Head Organizational Theory

Goal setting plays a significant role in driving the goals of any firm to completion. Working in the research division in our e-commerce firm, I understand the ongoing competition of new products and strategies in the market place. Unlike in the previous decades where most outlets were based on brick and mortar approach, today, the business has shifted to technology and digital marketing.

In addition to adopting new business structures, most multinational and regional businesses are consistently developing new products to remain in business. Our firm, Tesco.com, was not left behind in this endeavour. However, to realize the goals anticipated therein, the product development initiative must be backed up by SMARTER goals for optimal performance. The product under development is a universal application where our customers can order any product at any place internationally. It is an application that connects the buyer to the nearest outlet as per their location.

SMARTER Analysis

The acronym SMARTER stands for Specific, Measurable, Attainable, Relevant, Time-bound, Evaluated, and Readjusted. With the increased use of Information and communication technology, most business processes are being conducted via online platforms. Customers are purchasing through applications and websites, and the products are delivered to their doorstep. After the COVID-19 pandemic, e-commerce businesses increased their sales as most people ordered consumables from the comfort of their homes. Therefore, our application must be product-specific and customer-oriented to simplify our customers' purchasing experience.

The second aspect is measurable goals. Over the past year, our firm has sold products to 2,000 customers daily in the American market alone. However, customers have hesitated to make frequent reorders due to the time taken to deliver products. With the mobile application, all ordered products can be delivered within two hours from the time of order. The development of the application is attainable since our company has been using its domain for transactions for four years. Our customers have firsthand experience using the website, which is similar to the proposed application. Furthermore, the increase in smartphone usage bolsters the project’s viability.

Another important aspect to consider is relevance. In addition to improving our customers' experience, the project will help the firm in adding more suppliers and entering into new markets. The goal is not merely to increase profits, but to give customers a chance to exercise their free will and reduce purchasing expenses. Additionally, our project is time-bound. During the first quarter of the next year, most firms will strive to restructure themselves while individuals will face economic challenges. Hence, after project completion, we anticipate that our customers will adopt this change promptly, allowing the firm to expand to new ventures.

The evaluation aspect is also crucial. Over the past four years, our employees have been trained in sophisticated e-commerce procedures and in responding to customer concerns online. We have rectified several inefficiencies within a short time frame. Lastly, our firm has a well-trained team of computer professionals managing organizational data and systems. The readjustment began before the COVID-19 outbreak, as we adopted a remote working approach, allowing employees to work from home. This will continue to reduce expenses associated with physical presence.

Additionally, our customers, too, have adjusted to online retail following the pandemic, providing an added advantage for system implementation.

Conclusion

In conclusion, enhancing online retailing is a crucial strategy for all online retailers. Nonetheless, achieving customer satisfaction and adding value will differentiate successful firms from others. With a well-trained IT team, extensive research, access to overseas markets, and a remote workforce, Tesco.com is set to accomplish the goal of integrating all operations into one comprehensive application.

References

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