Running Head: Personal Branding Action Plan

Running Head Personal Branding Action Planpersonal Branding Action Pl

PERSONAL BRANDING ACTION PLAN 2 PERSONAL BRANDING ACTION PLAN NAME MAY 2019 I) Keywords that best describe myself a) Strategist b) Motivator c) Fitness Consultant d) Talent enabler II) Passions and Values a) Passions i) Community Service ii) Healthy and mental fitness living iii) Mentorship b) Values i) Commitment ii) Integrity iii) Resilience III) Value Proposition I am a servant to my clients. I am entrusted with a task that is vital in personality development. It is paramount that my deeds and speech emulate my training. I am open to criticism and take up challenges easily. This position carries a responsibility to be a custodian of values as well as instill them to those I rub off shoulders with.

IV) Personal Branding/Networking Goals Develop a blog and post tips twice a week. Attend organized empowerment talks and apply to become one of the speakers. Engage in online forums and social media chat rooms. V) Elevator Pitch Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Being a personal trainer, I can tell you for a fact that people judge you as fast as they would with a logo.

I am interested in building inter-personal skills as well as maintaining one’s mental fitness. My passion is coming up with unique ways to help my clients express themselves by what they say, do and wear. I would be thrilled to help you achieve your personal goals. References How to Give an Elevator Pitch (With Examples). (n.d.). Retrieved from Indeed Career Guide: The Definitive Guide to Personal Branding. (n.d.). Retrieved from Brand Yourself:

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Creating a compelling personal branding action plan is essential for professionals seeking to distinguish themselves in competitive environments. This plan serves as a strategic roadmap to define, communicate, and enhance one’s personal brand effectively. Grounded in self-awareness and aligned with career goals, a well-structured personal branding plan helps individuals leverage their strengths, passions, and values to foster lasting professional relationships and opportunities.

At the core of this personal branding strategy are clearly identified keywords that describe oneself, such as "Strategist," "Motivator," "Fitness Consultant," and "Talent Enabler." These keywords encapsulate core competencies and unique qualities that set an individual apart in their field. Recognizing these attributes allows professionals to craft targeted messaging and brand identity that resonates with their target audience, whether clients, employers, or collaborators.

Passions and values serve as the foundation of personal branding. For example, passions like community service, mental health and fitness living, and mentorship showcase commitments to societal contributions and personal growth. Values such as commitment, integrity, and resilience emphasize character traits that inspire trust and credibility. Integrating these aspects into one's personal brand ensures authenticity and alignment with long-term professional pursuits.

The value proposition articulates what an individual offers—specifically, a dedication to serving clients with integrity and professionalism, fostering personal development, and embodying core ethical principles. For instance, a personal trainer positioning themselves as a custodian of values highlights a commitment beyond physical fitness, emphasizing holistic growth and character building. Authenticity in the value proposition encourages genuine engagement with clients and audiences.

Establishing personal branding and networking goals is crucial for visibility and influence. Developing a blog with bi-weekly tips facilitates consistent content creation that showcases expertise and provides value. Attending empowerment talks and aspiring to speak at such events enhances credibility and expands one's professional network. Active engagement in online forums and social media chat rooms further broadens reach and creates opportunities for meaningful interactions, collaboration, and brand reinforcement.

An impactful elevator pitch is a concise, persuasive summary that captures the essence of one's personal brand. The analogy that people judge a brand within two seconds underscores the importance of first impressions. For a personal trainer focusing on interpersonal skills and mental fitness, the pitch emphasizes unique approaches to client expression and personalization. It invites potential clients to envision how the trainer can help them realize their personal goals, establishing an immediate connection rooted in shared aspirations and trust.

In conclusion, developing a personal branding action plan entails self-reflection, strategic goal-setting, and active engagement with broader professional communities. Authenticity and consistency in messaging are vital for building a reputable personal brand. By leveraging passions, values, and targeted outreach efforts, individuals can position themselves as trusted authorities in their field and achieve sustained career growth.

References

  • Indeed Career Guide. (n.d.). How to Give an Elevator Pitch (With Examples). Retrieved from https://www.indeed.com
  • Brand Yourself. (n.d.). The Definitive Guide to Personal Branding. Retrieved from https://brandyourself.com
  • Arruda, W., & Dixson, K. (2015). Digital You: Real Personal Branding in the Virtual Age. Greenleaf Book Group Press.
  • Montoya, P., & Vandehey, T. (2009). The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace. McGraw-Hill Education.
  • Kaputa, C. (2012). You Are a Brand! In Control of Your Personal Identity and Your Career. Standout Press.
  • Schawbel, D. (2013). Promote Yourself: The New Rules for Career Success. St. Martin's Press.
  • Keller, K. L. (2008). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education.
  • Olins, W. (2008). The Brand Handbook. Thames & Hudson.
  • Fletcher, R. (2013). The Personal Branding Phenomenon. Routledge.
  • Aaker, D. A. (1996). Building Strong Brands. Free Press.

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