Running Head: Project Proposal 1 And 2

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PROJECT PROPOSAL 2 Project Proposal: Initiating & Planning Gregory Finney BUS 517 Dr. Steve Englehart Strayer University May 11, 2019 Project Proposal: Initiating & Planning Project Summary My organization plans to expand its operations by improving the accessibility of its products to different customers and groups. Therefore, it has launched a market expansion project, which will be comprised of team members who will identify three outlets that are more convenient for customers to check in and make purchase decisions. As part of the project scope, the project team members will connect with businesses and individuals to expand their market share for its hand-knitted mats, dresses, and pullovers. The implementation of the project will require training of Human Resource (HR) team members who will operate within the newly established business environments.

Paper For Above instruction

Introduction

The expansion of a company's operations is often rooted in strategic initiatives aimed at increasing market reach and customer accessibility. This proposal outlines a comprehensive plan for a market expansion project centered around improving product accessibility through identifying strategic outlets and developing a skilled workforce. The project emphasizes establishing new manufacturing and retail locations, training personnel, and fostering relationships with key stakeholders to facilitate sustainable growth.

Project Summary

The core objective of this initiative is to enhance the distribution network for hand-knitted products, including mats, dresses, and pullovers. To accomplish this, the project will assemble a team responsible for locating three optimal outlets that offer convenience for potential customers, thereby positively impacting sales and brand visibility. Moreover, the project aims to connect with various businesses and consumers to broaden market share, leveraging existing supplier relationships and opening new channels.

Goals and Objectives

The project’s goals are to position the organization as a leading producer and seller of handcrafted products, employ at least two hundred workers within six months, and establish multiple manufacturing and retail outlets within a year. Specific objectives include:

- Identifying and securing three manufacturing sites and three retail outlets during the first month.

- Training and certifying employees in Six Sigma Green Belt methodologies for quality and process improvement, with the goal of onboarding two hundred skilled personnel in six months.

- Cultivating partnerships with at least twenty businesses and retailers by the seventh month to stock or distribute products.

Key Customers and Stakeholders

Target customers are categorized as primary and secondary:

- Primary customers: Art galleries, hotels, guest houses, and chain stores capable of bulk purchasing.

- Secondary customers: Individual buyers for personal use, representing a stable but smaller market segment.

Stakeholders include shareholders providing financial support, suppliers of raw materials such as high-end wool yarn manufacturers, and strategic partners involved in distribution and sales.

Milestones and Deliverables

Critical milestones include:

- Establishing manufacturing and retail locations within the first month.

- Training and onboarding employees with specialized skills in manufacturing, sales, and marketing within six months.

- Securing relationships with at least twenty businesses within the first seven months to ensure product distribution.

Deliverables involve rental agreements, trained workforce, and formal partnerships with key clients.

Timelines and Cost Estimates

The project timeline begins with a two-week recruitment process, followed by a month dedicated to site selection and setup. Ongoing employee training and marketing activities will extend over the 12-month period. The expected costs include approximately $49,500 for rent, $10,000 for equipment and training, $10,000 for marketing, and $20,000 for raw materials, totaling around $99,500.

Conclusion

This project presents an opportunity for the organization to increase its market share through strategic location selection, workforce development, and stakeholder engagement. Effective planning and execution of milestones will be vital to realizing the project’s goals, ultimately leading to sustained growth and competitiveness.

References

• Ashforth, B. E., Kreiner, G. E., Clark, M. A., & Fugate, M. (2017). Congruence work in stigmatized occupations: a managerial lens on employee fit with dirty work. Journal of Organizational Behavior, 38(8).
• Muller, R. (2017). Project governance. Routledge.
• Patrutiu-Baltes, L. (2016). Inbound marketing—the most important digital marketing strategy. Bulletin of the Transylvania University of Brasov. Economic Sciences. Series V, 9(2), 61-69.
• Additional scholarly references will include reports and publications on market expansion strategies, workforce training programs, and stakeholder engagement models, to complement the core references cited.