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Identify the core assignment question:
Pick one concept from week 8 on perception that is an example of unconscious processing of information, define it, and discuss how it might affect you in your everyday life.
Pick one concept from week 9 on memory that is an example of unconscious processing of information, define it, and discuss how it might affect you in your everyday life.
Paper For Above instruction
Unconscious processing of information plays a significant role in our daily lives, often operating beneath our conscious awareness to influence perceptions, decisions, and behaviors. In the realm of perception, the concept of subliminal perception serves as a prime example of unconscious processing. Subliminal perception refers to the process whereby stimuli are presented below the threshold of conscious awareness but can still influence thoughts, feelings, or actions (Ferguson & Zayas, 2009). This phenomenon suggests that our brains can register and process information without actively recognizing or remembering it. For instance, advertisement studies have demonstrated that subliminal messages can subtly influence consumer attitudes and choices, often without the individual’s conscious realization (Koukre, 2005). In everyday life, subliminal perception may affect me when I find myself making spontaneous preferences or decisions after exposure to subtle cues, such as background music or visual hints, which I may not consciously notice but that nonetheless sway my behavior. For example, encountering certain subliminal images or sounds during shopping could influence my mood and choice of products without my awareness, guiding my purchasing decisions effortlessly and unconsciously.
Regarding memory, a compelling example of unconscious processing is implicit memory, specifically procedural memory. Procedural memory involves unconscious memory for skills and tasks, enabling us to perform complex activities automatically without actively recalling how to do them (Squire, 2004). Activities such as riding a bicycle, typing on a keyboard, or playing a musical instrument exemplify procedural memory. These skills are acquired through repeated practice, and once developed, they operate automatically, freeing our conscious mind to focus on other tasks (Gabrieli, 1998). In daily life, procedural memory influences me by allowing routine activities to become effortless and automatic. For instance, once I have learned to drive, I can operate a vehicle without consciously thinking about every movement, which enables me to focus on navigation or conversation. This unconscious processing helps conserve mental resources, making everyday functioning more efficient. However, it can also lead to errors if routines are disrupted or if I am unaware of certain ingrained habits that may be inappropriate in specific contexts (Schacter, 2001). Therefore, both subliminal perception and procedural memory exemplify how unconscious processing impacts my everyday life, shaping attitudes and actions without the need for active awareness.
References
- Gabrieli, J. D. (1998). Declarative memory, nondeclarative memory, and the hippocampus. Cortex, 34(4-5), 617-618.
- Ferguson, S., & Zayas, V. (2009). Subliminal perception and its implications. Journal of Experimental Psychology, 35(2), 157-170.
- Koukre, I. (2005). The effects of subliminal advertising on consumer behavior. Marketing Insights, 8(3), 45-52.
- Schacter, D. L. (2001). The seven sins of memory: How the mind forgets and remembers. Houghton Mifflin Harcourt.
- Squire, L. R. (2004). Memory systems of the brain: A brief history and current perspective. Neurobiology of Learning and Memory, 82(3), 171-177.