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Provide an overview of the business idea • Product and type of services. o What are the different types of products? Explain What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain • Business statement. • Business vision. • Business objective. Where is the money? o What is the company’s business model? o What is the revenue model? Give a general idea of how the business generates revenues  Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.  Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point  Describe the content of the business website  Conduct a SWOT analysis for the business (Explain each point) o At least three points for each  Develop an e-commerce presence map. o (For example: website, email … etc.) o What activities does the company use these platforms for? (E.g. marketing, customer service, news…etc.) 2. Explain the design of the system 1.5 marks  Explain in detail the design of the system (business objectives, system functionality, information provided) Business Objective System Functionality Information provided Ex: Display goods Digital Catalog Dynamic text and graphics catalog • What can be improved or added into the system design?

Paper For Above instruction

Introduction

The rapid growth of e-commerce has transformed how businesses operate and interact with consumers. One illustrative example of a successful online business is "Saree Topia," a digital platform specializing in traditional and contemporary saree collections. This paper provides a comprehensive overview of Saree Topia's business idea, including its products and services, business model, target audience, marketplace characteristics, website content, SWOT analysis, and system design.

Business Idea and Products

Saree Topia is an online retail store offering a diverse range of sarees, including silk, cotton, chiffon, and georgette varieties. Its core product line presents traditional, bridal, and casual sarees tailored to different occasions and customer preferences. The platform aims to provide high-quality textiles sourced globally, ensuring authenticity and craftsmanship. Besides the products, Saree Topia offers complementary accessories such as jewelry, blouses, and petticoats, aiming to bundle complete attire options for customers.

Services Offered

The website provides several services to enhance customer satisfaction and streamline transactions. These include customer support through chat and email, flexible return and exchange policies aligned with industry standards, multiple delivery options spanning local and international markets, and various secure payment methods such as credit/debit cards, digital wallets, and cash on delivery. The goal is to offer convenience, reliability, and a seamless shopping experience.

Business Statement, Vision, and Objectives

Saree Topia’s business statement emphasizes delivering authentic and diverse saree collections worldwide, aiming to become the leading e-commerce platform for sarees. Its vision is to celebrate cultural heritage by making traditional attire accessible and fashionable for a global audience. The business objectives focus on expanding product range, improving user experience, and increasing market share within the ethnic apparel industry.

Revenue and Business Model

The company primarily operates on a direct sales model, generating revenue through online sales of sarees and accessories. Additional income streams include premium services such as personalized styling consultations and exclusive collections. The revenue model depends on product margins, upselling related accessories, and discount strategies. The online store's target audience includes women aged 20-50, urban dwellers, and members of the Indian diaspora worldwide. These consumers typically have a keen interest in ethnic fashion, with consumption patterns influenced by cultural festivals, weddings, and fashion trends.

Marketplace Characteristics

The saree retail market exhibits steady growth driven by increasing awareness of ethnic fashion globally. The industry’s size is expanding as more consumers embrace traditional attire in modern contexts. Key demographics include middle to upper-middle-class women, with high literacy rates and access to the internet. The competitive landscape includes both local boutiques and international e-commerce players such as Amazon, Myntra, and Ajio, which offer similar product ranges but differ in branding and service quality.

Website Content and Features

Saree Topia’s website features a digital catalog with high-resolution images, detailed product descriptions, and size guides. It incorporates dynamic elements such as slideshow banners, promotional pop-ups, and customer reviews to engage visitors. The site also includes informative content on saree history and styling tips, aiming to educate and inspire customers to purchase while enhancing brand loyalty.

SWOT Analysis

  • Strengths: Diverse product range, strong supply chain partnerships, high-quality visuals online.
  • Weaknesses: Limited physical presence, dependency on online traffic, logistical challenges.
  • Opportunities: Growing global diaspora market, expansion into bridal wear, collaboration with fashion influencers.
  • Threats: Competition from large retailers, imitation products, fluctuating textile costs.

E-Commerce Presence Map

The company maintains its presence across multiple platforms:

  • Website: Primary sales channel, customer engagement, marketing campaigns.
  • Email: Customer support, promotional newsletters, order updates.
  • Social Media (Instagram, Facebook): Brand promotion, influencer collaborations, customer interaction.

These platforms are utilized for marketing, customer service, informational updates, and building a community around ethnic fashion.

System Design

The system's design aligns with the business objectives to facilitate seamless shopping experiences. Its core functionality includes browsing products, searching by categories and filters, securely processing payments, and managing user accounts. The digital catalog displays images, specifications, and availability status dynamically. Enhanced features like real-time chat support and personalized recommendations could further add value. The information provided through the site encompasses product details, ordering instructions, and return policies, ensuring transparency and user trust.

Improvements and Future Enhancements

To optimize the system, integrating AI-driven personalization that suggests sarees based on browsing behavior could increase conversions. Additionally, incorporating augmented reality features allowing customers to virtually try sarees can revolutionize online shopping. Strengthening mobile responsiveness and expanding multilingual support are other areas for development, broadening reach and accessibility.

Conclusion

Saree Topia exemplifies a comprehensive e-commerce business that merges cultural tradition with modern retail strategies. Its focus on quality products, excellent customer service, and strategic use of digital platforms underscores its potential for growth in the global ethnic fashion industry. Continuous improvements in system design and marketing approaches can further establish its market presence and profitability.

References

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  • Choudhury, P., & Mukherjee, S. (2021). The growth of ethnic wear online shopping in India. Journal of Fashion Technology & Textile Engineering, 9(2), 112-119.
  • Kumar, V., & Gupta, R. (2020). E-commerce business models: A comprehensive review. International Journal of Information Management, 50, 153-164.
  • Singh, A., & Sharma, N. (2022). Market analysis of ethnic fashion brands online. Ethnic and Cultural Studies, 6(3), 67-78.
  • Thomas, M., & Davies, S. (2018). Customer behavior and online shopping preferences. Journal of Retailing and Consumer Services, 45, 135-144.
  • Vohra, P. (2020). SWOT analysis of online fashion retailing. Fashion Retail Journal, 4(1), 23-31.
  • Yadav, R., & Kumar, B. (2019). Strategies for e-commerce success in Indian ethnic wear market. Management Science and Research, 8(2), 44-55.
  • Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service Quality Delivery through Web Channels: A Customer Perspective. Journal of Service Research, 5(3), 213-229.
  • Das, S., & Mukherjee, S. (2022). Digital Transformation in the Indian Textile Sector. International Journal of Business and Management, 17(6), 89-104.
  • Rao, M., & Sharma, P. (2017). E-commerce Trends in Fashion Industry. Global Journal of Flexible Systems Management, 18(2), 121-130.

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