SCS 100 Learning Block 3 Journal Reflection Rubric 

Scs 100 Learning Block 3 3 Journal Reflection Rubricprompt Reflect On


Reflect on the concepts discussed in this learning block and then answer the following questions in a journal reflection (a few sentences per question):


1. What sort of cultural or social forces impact how we think and behave?


2. Describe an example of a behavior that is impacted by socialization and cultural influences.


3. How do things such as media and advertising impact our understanding of how we should act or behave in a culture or group?


Paper For Above instruction


Understanding the social and cultural forces that shape human behavior is fundamental in sociology. These forces include norms, values, beliefs, and social institutions that influence individuals' thoughts, actions, and perceptions. Cultural influences encompass shared practices, language, religious beliefs, and traditions, which collectively form the social fabric guiding individual conduct. Social forces such as family, education, peer groups, and media play significant roles in shaping behaviors and social expectations. Media and advertising, especially, have a profound impact on our understanding of what constitutes appropriate or desirable behavior within a culture. They often portray idealized images or lifestyles that influence individuals' aspirations and self-perceptions, reinforcing societal norms and sometimes creating unrealistic standards that influence behavior.


For example, media advertising frequently promotes certain beauty standards, encouraging individuals to adopt behaviors aimed at achieving these ideals, such as specific skincare routines or fashion choices. These behaviors are driven by the desire to conform to societal expectations, highlighting how media shapes perceptions and actions. Similarly, socialization influences behaviors like gender roles; from a young age, individuals learn behaviors deemed appropriate for their gender through family, media, and peer interactions. For instance, boys may be socialized to show toughness and independence, while girls are encouraged to be nurturing and caring, illustrating how cultural and social forces guide individual conduct.


Media and advertising impact our understanding of group norms by constantly communicating what is valued or desirable. This influence extends to consumer habits, body image, and even political opinions, effectively shaping collective behaviors within cultures. The portrayal of success, happiness, or beauty often becomes a standard to emulate, prompting individuals to modify behaviors to align with these perceived norms. This process underscores the powerful role that media and advertising play in reinforcing societal expectations and influencing individual actions.


In conclusion, cultural and social forces, amplified by media and advertising, significantly influence how we think and behave. They inform our perceptions of norms, shape our identity, and guide our actions within society. Recognizing these influences allows individuals to critically evaluate societal messages and understand the roots of their behaviors, fostering a more conscious engagement with social norms and expectations.


References
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  • Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Sage Publications.
  • McLuhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.
  • Schneider, D. M. (2012). The Dynamics of Cultural Transmission. Annual Review of Anthropology, 41, 29-50.
  • Goffman, E. (1959). The Presentation of Self in Everyday Life. Doubleday.
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  • Solomon, M. R. (2018). Consumer Behavior: Buying, Having, and Being (12th ed.). Pearson.

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