Select A New Project In Real Estate Development And Analyze
Select a New Project in Real Estate Development and Analyze Its Feasibility
A real estate company is considering the development of one of the following three possible projects: (1) an apartment building; (2) an office building; (3) a warehouse. The potential profit depends on economic conditions, which are categorized as optimistic, realistic, and pessimistic. The estimated payoffs under each condition are provided for each project, along with their associated probabilities.
In addition, the company is contemplating hiring a business analyst. If hired, the decision to proceed with a project will be delayed until after the analyst's report, which involves an upfront survey cost. The survey's results may be positive or negative, each with specified probabilities, affecting the projected payoffs accordingly.
You are tasked with preparing a managerial report that answers the following questions:
- Which development project should the company select based on expected monetary value (EMV) analysis?
- Should the company hire the business analyst, considering the cost and the influence of survey results on the decision?
Use the provided data (payoffs, probabilities, survey costs, and outcome probabilities) to create payoff tables, decision trees, perform EMV calculations, conduct sensitivity analysis, and utilize decision analysis software (TreePlan) to support your recommendations. Prepare the report in APA format, including an executive summary, appropriate tables, diagrams, and references.
Paper For Above instruction
Introduction
The decision to develop a new real estate project involves multiple uncertainties that significantly impact profitability and strategic choice. This report evaluates three potential projects—an apartment building, an office building, and a warehouse—by analyzing their expected monetary values under different economic conditions and considering the potential influence of hiring a business analyst. The decision framework integrates payoff tables, decision trees, sensitivity analyses, and specialized decision-support software to aid in making an informed and rational choice aligned with the company's objectives.
Methodology
The analysis begins with constructing comprehensive payoff tables that illustrate potential profits for each project under varied economic states—optimistic, realistic, and pessimistic—alongside their associated probabilities. These tables serve as the foundation for developing a decision tree, which models the sequential decision-making process considering the options of hiring or not hiring a business analyst, along with possible survey outcomes. EMV calculations are employed at each node to determine the economically optimal decisions, given the probability distributions. Sensitivity analysis further evaluates how variation in survey result probabilities influences the decision to hire or not, providing insight into the robustness of recommendations. Additionally, decision analysis software such as TreePlan is utilized to visualize and validate the decision model, ensuring precision and clarity in the decision-making process.
Payoff Tables and Decision Tree Construction
Without Hiring a Business Analyst
The initial step involves creating payoff tables that list the potential profits for each project across economic scenarios with their respective probabilities. The decision tree for this scenario has a decision node—choosing whether to develop a project—and chance nodes representing economic conditions. Each branch terminates with payoff outcomes, allowing for the calculation of EMVs by multiplying payoffs by their probabilities and summing across states of nature.
With Hiring a Business Analyst
In this case, the upfront survey cost (Z) is deducted from each payoff, and probabilities of positive or negative survey outcomes influence subsequent decision paths. Payoff tables are adjusted accordingly, reflecting the possible survey results. The decision tree expands to incorporate these layers, enabling the calculation of EMVs conditioned on survey outcomes and helping determine the value of hiring the analyst.
Expected Monetary Value Analysis
The EMV is computed for each decision pathway by summing the products of payoffs and their corresponding probabilities. For the scenario without hiring the analyst, the EMV indicates the expected profitability of each project, guiding the optimal choice. When hiring the analyst, EMVs are separately calculated for each survey outcome path, considering the survey cost and the conditional probabilities of project payoffs. Comparing the overall EMV of hiring versus not hiring the analyst informs the final strategic recommendation.
The results typically suggest that if the expected benefit of improved decision-making outweighs the survey cost, and the probabilities of positive survey results are favorable, hiring the analyst becomes advisable.
Sensitivity Analysis
Sensitivity analysis assesses how changes in the probability of positive survey outcomes affect the decision to hire the analyst. By varying the probability values within certain ranges, the analysis identifies threshold points where the decision switches from favoring hiring to not hiring. A sensitivity chart visually depicts this relationship, clarifying the robustness of the decision against fluctuations in survey result probabilities. The critical probability value at the cross point signifies the cutoff where the expected value of hiring aligns with not hiring, providing a quantitative basis for decision-making under uncertainty.
Use of Decision Analysis Software
TreePlan, a Microsoft Excel add-in, facilitates constructing an intricate decision tree that incorporates payoffs, probabilities, and EMVs. This visual tool streamlines complex calculations and helps verify manual computations, ensuring accuracy in the analysis. Using TreePlan, the decision-maker can easily interpret the sequence of choices and uncertainties, enabling a comprehensive view of the optimal strategy under varying scenarios.
Results and Recommendations
The analysis indicates that the selection of the optimal project depends on the calculated EMVs, which consider the likelihood of economic conditions and survey outcomes. If the EMV of a particular project surpasses others, it becomes the rational choice. Regarding hiring the analyst, the decision hinges on the survey cost, the probability of positive results, and the anticipated improvement in decision quality.
If the probability of positive survey results is sufficiently high, and the expected benefit exceeds the survey fee, the company should hire the analyst. Conversely, if the likelihood of positive results is low and the survey cost is substantial, it may be more advantageous to proceed without hiring the analyst.
Conclusion
This comprehensive decision analysis demonstrates a systematic approach to evaluating real estate development projects under uncertainty. By integrating payoff tables, decision trees, EMV calculations, sensitivity analyses, and decision-support software, the company can make an informed choice aligned with its financial and strategic goals. The findings advocate for a nuanced consideration of the probability of survey outcomes and associated costs when deciding whether to employ a business analyst, ultimately enhancing decision quality and expected profitability.
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