Select A Product You Are Familiar With Based On Your Knowled

Select A Product You Are Familiar With Based On Your Knowledge Of The

Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? (175 words) Provide an example of how geographical location can affect your selection of distribution channels. (175 words) Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

Paper For Above instruction

The product I am familiar with is Apple’s iPhone, which has experienced various stages in its product life cycle (PLC). During the introduction phase, marketing efforts focus on creating awareness and attracting early adopters, emphasizing innovative features and building brand reputation. As the product enters the growth stage, marketing strategies shift to highlight broader consumer benefits, increase distribution channels, and improve after-sales services. When reaching the maturity stage, the focus moves toward differentiating the product from competitors, offering promotions, and expanding into new markets or segments. Finally, in the decline phase, marketing efforts may reduce promotional activities, and companies might consider product modifications or discontinuation. Changes across the PLC significantly influence marketing — from intensive promotions early on to more cost-efficient strategies later. The aim is to maximize product longevity and profitability while adapting to consumer demand and market competition. Ultimately, understanding the PLC helps firms optimize marketing strategies at each stage to sustain sales and brand relevance.

Geographical location plays a crucial role in selecting appropriate distribution channels. For example, in rural areas of developing countries such as India or Nigeria, distribution channels often involve intermediaries like local retailers and mobile vendors due to limited infrastructure and lower consumer purchasing power. Conversely, urban areas with well-developed logistics networks enable direct sales channels, including online platforms and dedicated retail stores. A company must assess regional infrastructure, cultural preferences, and consumer behavior when designing distribution strategies to ensure product availability aligns with local demand. For instance, luxury brands may prefer exclusive boutiques in affluent urban locations, whereas mass-market products utilize widespread retail outlets. Effective distribution channel selection based on geography enhances product accessibility, reduces costs, and improves customer satisfaction, making it essential for successful global market penetration.

International corporations such as Unilever adapt their distribution channels and marketing messages based on the country. In India, Unilever’s prominent brand, Dove, employs localized marketing campaigns emphasizing cultural beauty standards, while distribution focuses on rural markets through small retail outlets and mobile vans. Conversely, in Western countries like the United States, Unilever relies heavily on large supermarkets, online retail, and health-focused marketing messages highlighting product efficacy and sustainability. Unilever also modifies its distribution strategies according to local infrastructure, economic conditions, and consumer preferences, ensuring optimal reach. For example, in Asian markets, Unilever often partners with local distributors who understand regional nuances, while in Europe, the focus is on sustainability and organic offerings through specialized stores. This strategic localization enables Unilever to effectively engage diverse consumers and strengthen its global brand presence.

References

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