Semester 151 Midterm Presentation Instruction: Overall Mark

Semester 151, Midterm Presentation INSTRUCTION: OVERALL MARK 50 marks PARTICIPANT 2-3 in a group

Present a persuasive speech (8-10 minutes per group) for MGT355, focusing on a controversial topic that can split the audience. Collaborate in groups of 2-3 members to identify a topic, research extensively, prepare an outline and slides using PowerPoint or Prezi, and practice delivery. Submit your topic approval by 1/11/2015, your outline and slides 24 hours prior to your scheduled presentation during classes on 8-12/11/2015, and deliver your speech confidently on the assigned date.

Paper For Above instruction

The task of delivering a persuasive speech in a business management context necessitates careful planning, comprehensive research, and engaging delivery. This assignment aims to develop students’ abilities to construct and present effective persuasive messages on controversial topics, leveraging skills in content creation, presentation design, and oral communication.

Firstly, selecting a compelling and controversial topic is crucial. The topic must be aligned with the objective of persuading the audience to adopt a particular attitude, belief, or behavior. Typical topics might include ethical dilemmas in management, corporate social responsibility, or debates surrounding organizational change. The topic should evoke strong opinions, compelling the speaker to employ persuasive techniques to sway the audience.

Extensive research is fundamental to ensure credibility and depth. This involves gathering data from reputable sources such as academic journals, books, credible news outlets, and industry reports. The research should encompass various perspectives to anticipate objections and develop counterarguments, fostering a balanced yet persuasive stance. Proper citation of sources using APA style enhances credibility and academic integrity.

The structure of the speech should follow a logical flow. An effective introduction begins with an attention-getter—such as a compelling story, startling statistics, or provocative questions—to engage the audience. The introduction should clearly state the thesis—what the speech intends to persuade the audience about—and establish its importance. Defining key terms and outlining the main points also prepares listeners for the upcoming arguments.

The body consists of well-organized reasons supporting the thesis. Each reason should be substantiated with relevant evidence, such as facts, examples, and expert opinions. Transitions between points must be smooth to maintain coherence and audience engagement. Addressing potential objections demonstrates critical thinking and bolsters argument strength; each objection should be acknowledged and refuted with evidence, strengthening the speaker’s position.

In conclusion, summarizing the main points reinforces the message. Restating the thesis in a powerful manner leaves a lasting impression. The final appeal, or call to action, should motivate the audience to change attitudes, beliefs, or behaviors aligned with the speaker’s objective. Incorporating emotional appeals or memorable closing remarks can enhance persuasiveness.

Presentation delivery is equally important. The speaker should develop an energetic, enthusiastic, and trustworthy persona to establish credibility. Eye contact, gestures, and vocal variety help sustain audience interest. Using a key-word outline enables natural speech flow without reading verbatim. Dress appropriately and rehearse multiple times to ensure smooth timing and confidence.

Designing effective slides complements spoken content. Slides should follow a consistent visual theme, with clear, legible text and relevant graphics that reinforce key points. Avoid clutter; use visuals to clarify complex ideas and maintain audience interest. Proper mechanics, grammar, and APA references on the final slide demonstrate professionalism and scholarly diligence.

Overall, this assignment integrates research, rhetoric, visual communication, and delivery skills to produce a compelling persuasive presentation. It equips students with practical competencies relevant to managerial roles requiring influence, negotiation, and stakeholder engagement. Successful execution demonstrates mastery in synthesizing information, principled argumentation, and dynamic speaking—all vital for effective management leadership.

References

  • Perloff, R. M. (2017). The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (6th ed.). Routledge.
  • Beasley, J. (2014). Business Communication: Principles and Practice. Oxford University Press.
  • Reeves, B., & Nass, C. (2003). The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places. Cambridge University Press.
  • Gass, R. H., & Seiter, J. S. (2018). Persuasion, Social Influence, and Compliance Gaining (6th ed.). Routledge.
  • Petty, R. E., & Cacioppo, J. T. (2018). The Elaboration Likelihood Model of Persuasion. Springer.
  • O'Keefe, D. J. (2016). Persuasion: Theory and Research (3rd ed.). SAGE Publications.
  • Lucas, S. E. (2019). The Art of Public Speaking (13th ed.). McGraw-Hill Education.
  • Thill, J. V., & Bovee, C. L. (2014). Business Communication Today (12th ed.). Pearson.
  • Charney, D., & Kruckeberg, D. (2014). Strategic Public Relations. Cengage Learning.
  • McCornack, S. (2018).The Art of Influence: Persuasion and Negotiation. Bedford/St. Martin's.

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