Social Media Project Marketing: 11501 Students Need To Revie

Social Media Projectmarketing 11501students Need To Review 3 Differen

Provide background of how the platform started, who owns them and how big of a following they have. 3. What are the platforms demographics? 4. Strategies and Tools/Platforms – Strengths, Opportunities for Improvement, and recommendation for each platform. 5. Monitoring and Measuring what to measure? What analytics? What tools to use? 6. What companies are currently posting on this platform? 7. Develop 2 case examples of how companies are using this platform to engage with their customers? Include images of posts.

Paper For Above instruction

In the rapidly evolving landscape of social media, understanding emerging platforms beyond mainstream giants like Facebook, Instagram, and Twitter is crucial for marketers seeking innovative ways to engage audiences. This paper provides an in-depth review of three non-mainstream social media platforms: Steemit, Houseparty, and Vero. Each platform's origins, ownership, user demographics, strategic advantages, challenges, and opportunities are analyzed. Additionally, the paper explores how companies utilize these platforms for customer engagement, supported by real case examples and relevant analytics tools.

Steemit

Steemit was launched in March 2016 by Steemit Inc., a company founded by Ned Scott and Dan Larimer, with the platform designed to combine social media features with blockchain technology. It functions as a decentralized blogging and social networking platform where users are rewarded with cryptocurrency (STEEM) for creating and curating content, promoting a merit-based engagement system. The platform's blockchain architecture ensures transparency and incentivizes high-quality contributions.

With a user base of approximately 500,000 active users as of 2023, Steemit appeals to crypto enthusiasts, content creators, and those interested in decentralized social networks. Demographically, its users tend to skew male, between ages 18 to 34, often with an interest in blockchain, cryptocurrency, and alternative social media formats. The platform's niche focus on blockchain incentives attracts a specific segment of the digital audience seeking financial rewards for their activity.

Strategically, Steemit's strengths lie in its innovative reward system and decentralization, fostering high engagement among niche communities. Opportunities for improvement include expanding mainstream appeal and user interface enhancements to increase accessibility. Marketing strategies could integrate more user education about blockchain benefits, incentivizing diverse content creation.

For monitoring, analytics such as engagement rates, content popularity, and user growth are crucial. Tools like Google Analytics, blockchain-specific dashboards, and third-party social media tools like Crowdtangle can help track performance. Currently, companies in the blockchain and tech sectors, such as cryptocurrency exchanges or DeFi projects, actively post on Steemit, leveraging its loyal community to share updates and educational content.

Case examples

One example is a blockchain startup that uses Steemit to announce product updates and gather feedback through reward-based discussions, enhancing user participation. Another involves a cryptocurrency influencer sharing market analyses and engaging followers with rewards for valuable comments, boosting visibility and trust within their niche audience.

Houseparty

Houseparty was launched in 2016 by Epic Games, a major player in the gaming industry, known for Fortnite. Acquired by Epic Games in 2019, Houseparty is a social networking app centered around live video chatting, where users can join “rooms” for casual conversations. The app gained rapid popularity for its interactive features and ease of use, with a focus on peer-to-peer engagement.

At its peak, Houseparty boasted millions of active users worldwide, particularly among teenagers and young adults aged 13-25. Its demographic skews toward Gen Z users, favoring casual, spontaneous communication. The platform's appeal lies in its group video calls, with features like games and virtual ‘parties,’ creating a sense of real-time social gathering online.

Strengths include its user-friendly interface and focus on peer-to-peer interaction. However, the platform faces competition from other live video apps and has noted periods of declining usage since the 2020 pandemic surge. Opportunities for improvement involve integrating more interactive features, better moderation tools, and expanding user engagement strategies. Marketers should focus on creating experiences or branded content that resonates with younger audiences on this platform.

Analytics tools such as in-app metrics, third-party social listening tools, and engagement tracking are useful for monitoring. Companies such as gaming brands, beverage companies, and youth-oriented entertainment outlets are active on Houseparty, often capitalizing on casual, fun interactions to promote their products.

Case examples

For instance, a beverage brand hosts virtual ‘house parties’ with exclusive access, encouraging users to join and interact, share posts, and invite friends. Another example is a gaming company conducting live game tutorials during Houseparty calls, fostering community participation and brand loyalty.

Vero

Vero was launched in 2015 by Ayman Hariri, a Lebanese-American entrepreneur, designed as an ad-free social networking platform emphasizing authentic connections. Vero distinguishes itself through a chronological feed, privacy controls, and transparent data handling, aiming to offer a more genuine social experience. The platform promotes sharing diverse content types, including images, music, and links, with no intrusive advertisements.

Vero's user base has been growing steadily, with estimates around 5 million downloads by 2023, mainly attracting privacy-conscious users, digital creatives, and influencers seeking curation over saturation. Demographically, Vero appeals to adult users aged 25-44, with a slight skew toward males and females interested in authentic social interactions and arts.

Its strengths include a clean user interface, respect for user privacy, and varied media sharing capabilities. Challenges involve relative lack of discoverability and competition from larger social networks. Opportunities include emphasizing privacy features and targeted influencer collaborations. Marketers can leverage Vero to build closer community relationships and showcase authentic brand stories.

Monitoring involves analyzing engagement on posts, follower growth, and content types via internal analytics and third-party tools like Iconosquare. Current users and brands posting on Vero include artists, photographers, and boutique brands, seeking distinctive engagement.

Case examples

A fashion retailer utilizes Vero to share behind-the-scenes content, engaging followers with stories and exclusive previews. An independent musician uses Vero to connect authentically with fans, sharing personal updates and music releases, strengthening loyalty and community among followers.

Conclusion

Emerging social media platforms like Steemit, Houseparty, and Vero demonstrate the diversity and innovation present in the digital landscape. Each has unique strengths and target demographics that can be strategically leveraged. Companies interested in niche, authentic, or innovative engagement should consider these platforms as part of their broader social media strategy, employing tailored content, monitoring tools, and case-driven approaches to maximize their marketing efforts. As these platforms evolve, continuous analysis and adaptation will be crucial for brands seeking to establish meaningful connections with their audiences in dynamic online environments.

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