Strategic Business Project Module Code: BUSN 11076 ✓ Solved

Strategic Business Project Module Code: BUSN 11076 Module Coordinator: Dr Chee Seng Chan

Develop a comprehensive strategic business project that includes a research title, abstract, acknowledgements, table of contents, multiple chapters, references, and appendices such as questionnaires. The project should demonstrate an in-depth analysis of a specific business issue or opportunity, applying relevant strategic management theories and frameworks. Conduct thorough research, gather data through questionnaires or other means, analyze findings critically, and provide strategic recommendations based on evidence. Ensure clarity, coherence, and academic rigor throughout the report, adhering to the specified structure and formatting guidelines.

Sample Paper For Above instruction

Title: An Analysis of Strategic Positioning and Growth Opportunities for XYZ Corporation

Abstract

This research investigates the strategic positioning of XYZ Corporation in the face of increasing global competition. By analyzing internal capabilities and external market conditions, the study identifies growth opportunities and formulates actionable strategies. Data was collected through a structured questionnaire targeting key stakeholders, complemented by secondary data sources. The findings highlight strategic areas for competitive advantage, emphasizing innovation, market expansion, and operational efficiency. Recommendations are proposed to enhance the company's long-term sustainability and profitability.

Acknowledgements

I would like to express my deepest gratitude to Dr. Chee Seng Chan for his valuable guidance and support throughout this project. Special thanks are also extended to the staff and management of XYZ Corporation for their cooperation and insights, without which this research would not have been possible. I am grateful to my colleagues and family for their encouragement and assistance in completing this project.

Table of Contents

  1. Introduction
  2. Literature Review
  3. Research Methodology
  4. Data Analysis and Findings
  5. Strategic Recommendations and Conclusion
  6. References
  7. Appendices

Chapter 1: Introduction

The strategic positioning of a company determines its ability to sustain competitive advantage in dynamic markets. This chapter introduces XYZ Corporation, outlining its industry context, mission, and vision. The research problem is identified as the need to understand how XYZ can capitalize on emerging opportunities to enhance its market share. Objectives include assessing current strategies, identifying gaps, and proposing innovative strategic initiatives.

Chapter 2: Literature Review

This chapter reviews relevant theories such as Porter’s Five Forces, SWOT analysis, and the Resource-Based View (RBV). It synthesizes previous research on strategic positioning, competitive advantage, and growth strategies. The review establishes the theoretical framework guiding the analysis and highlights the importance of aligning strategic activities with market realities.

Chapter 3: Research Methodology

The study adopts a mixed-methods approach, combining qualitative and quantitative data collection. A structured questionnaire was designed, targeting employees, customers, and industry experts to gather insights on XYZ’s strategic strengths and weaknesses. Secondary data from industry reports and company records supplemented primary data. Data analysis involved descriptive statistics and thematic coding, ensuring validity and reliability.

Chapter 4: Data Analysis and Findings

The analysis revealed that XYZ has strong internal capabilities such as innovative product development and efficient supply chain management. However, external threats include increasing competition and market saturation. The questionnaire results indicated a need to diversify product offerings and penetrate new markets. Key findings suggest that strategic agility and customer-centric approaches are critical for sustained growth.

Chapter 5: Strategic Recommendations and Conclusion

Based on the analysis, several strategic options are proposed, including expanding into emerging markets, investing in R&D for innovative products, and strengthening digital marketing efforts. Implementing a balanced scorecard approach can help monitor progress. The conclusion emphasizes the importance of proactive strategic management to adapt to changing market dynamics, ensuring long-term success for XYZ Corporation.

References

  • Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.
  • Grant, R.M. (2019). Contemporary Strategy Analysis. Wiley.
  • Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Strategy. Pearson Education.
  • Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2017). Strategic Management: Competitiveness and Globalization. Cengage Learning.
  • Yin, R.K. (2018). Case Study Research and Applications. Sage Publications.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
  • Kaplan, R.S., & Norton, D.P. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Review.
  • Freeman, R.E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.
  • Rothaermel, F.T. (2020). Strategic Management. McGraw-Hill Education.

Appendices

Attached is the complete questionnaire used for data collection, including questions designed to assess internal strengths, external opportunities, threats, and strategic priorities.

Questionnaire Content

The questionnaire consisted of multiple-choice and Likert scale questions covering areas such as product innovation, customer satisfaction, market expansion, and operational efficiency. It was distributed electronically to 150 respondents, with a 75% response rate. The data received provided insights into stakeholder perceptions and strategic gaps.

References

  • Porter, M. E. (1985). Competitive Advantage. Free Press.
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management.
  • Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
  • Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Strategy. Pearson.
  • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management. Cengage Learning.

Overall, this strategic business project integrates theoretical models with empirical data to formulate actionable strategies, underlining the importance of strategic agility and innovation for XYZ Corporation’s growth and sustainability in competitive markets.

End of Sample Paper

References

  • Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.
  • Grant, R. M. (2019). Contemporary Strategy Analysis. Wiley.
  • Johnson, G., Scholes, K., & Whittington, R. (2017). Exploring Strategy. Pearson Education.
  • Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and Globalization. Cengage Learning.
  • Yin, R. K. (2018). Case Study Research and Applications. Sage Publications.
  • Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
  • Kaplan, R. S., & Norton, D. P. (2004). Strategy Maps: Converting intangible assets into tangible outcomes. Harvard Business Review.
  • Freeman, R. E. (2010). Strategic Management: A Stakeholder Approach. Cambridge University Press.
  • Rothaermel, F. T. (2020). Strategic Management. McGraw-Hill Education.

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