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Identify existing technology for management's consideration. Assess the current use of the Internet by a company. Assess the strengths, weaknesses, opportunities, and threats of Internet use for business issues. Explain the implications discovered in the evaluation and how they will affect the future of a business. Assess the ethical impact of the Internet on a business. Assess the use of the Internet in a global environment. Propose a business strategy recommendation that is well organized, professional, and persuasive. Communicate in a manner that is professional and consistent with expectations for members of the business profession.

Paper For Above instruction

The rapid evolution of internet technology has transformed the way businesses operate, communicate, and compete in the global marketplace. Recognizing the importance of leveraging current technological advancements, companies must evaluate existing technologies and assess their strategic fit to optimize operations and growth. This paper evaluates Buffalo Philly’s Restaurant, a regional dining establishment, in terms of its internet usage, strengths, weaknesses, opportunities, threats, and the ethical considerations associated with its digital strategies. Based on this analysis, a comprehensive, evidence-based business strategy recommendation will be presented, supported by relevant data, references, and scholarly insights.

Understanding Existing Technology for Management Consideration

Buffalo Philly’s Restaurant utilizes a mix of conventional and digital technologies to enhance its customer service and operational efficiency. Its primary digital assets include a dedicated website accompanied by active social media profiles on Facebook, which serve as vital platforms for marketing and customer engagement. The company also employs third-party online ordering services such as Beyond Menu, Eat 24, and Delivery.com, which have significantly increased sales and customer reach. These online ordering partners facilitate convenience for customers and have been instrumental in boosting revenue by approximately 300% over two years, according to company data (Kathy, 2015). Such technologies exemplify how digital innovation can serve management’s strategic goals of expanding market presence and improving service delivery.

Assessment of Current Internet Use and Comparative Industry Analysis

Buffalo Philly’s Restaurant has embraced digital marketing and ordering channels effectively, positioning it favorably within its industry. Its website and social media platforms enable real-time communication and promotions, fostering customer loyalty and brand visibility. Compared to competitors that may rely solely on traditional marketing, the restaurant's integration of online tools has provided a competitive edge. Industry benchmarks suggest that businesses leveraging online ordering and social media marketing outperform peers lacking such digital integration (Gutierrez, 2012). Nonetheless, continuous assessment of technological advancements and consumer preferences is crucial for maintaining this advantage. Emerging trends such as mobile app development, geolocation services, and personalized digital marketing should be considered to stay competitive.

SWOT Analysis of Internet Use for Business

Strengths:

  • Significant revenue growth through online ordering partnerships (Kathy, 2015).
  • Enhanced customer convenience and engagement.
  • Reduced operational costs compared to traditional sales channels.

Weaknesses:

  • Vulnerability to negative online feedback and reputation risks (Kelly, 2012).
  • Dependence on third-party platforms which may impose fees or change terms.
  • Limited control over marketing messages and customer data.

Opportunities:

  • Expansion into e-commerce with a customized website featuring integrated ordering and loyalty programs.
  • Utilizing data analytics to personalize marketing efforts and improve customer retention.
  • Engaging customers through emerging social media platforms like Instagram and Twitter.

Threats:

  • Negative reviews or social media backlash affecting reputation.
  • Cybersecurity risks including hacking and data breaches (Ribble, 2011).
  • Regulatory challenges concerning online privacy and data protection (Shea, 1997).

Implications for Business Future and Strategic Recommendations

The analysis indicates that while Buffalo Philly’s current digital strategy has yielded substantial benefits, potential vulnerabilities demand proactive approaches. Negative online feedback poses a reputational threat, requiring effective reputation management and prompt customer interaction. Privacy concerns and cyber threats necessitate robust cybersecurity protocols to safeguard customer data, fostering trust and compliance with evolving regulations (Gutierrez, 2012).

Strategically, the restaurant should invest in developing a proprietary e-commerce platform with integrated features such as online ordering, loyalty rewards, and personalized marketing. To capitalize on growing social media channels, targeted campaigns on Instagram and Twitter can enhance brand awareness and engagement. Regular analytics review, utilizing emerging software tools, will inform targeted improvements in marketing and customer service. Additionally, employing geolocation and mobile marketing strategies can attract local customers and improve service efficiency (Khurana, 2015).

Furthermore, management should establish clear policies for online reputation management, including monitoring reviews and feedback, and maintaining transparency with customers. Ethical considerations, such as respecting customer privacy, ensuring product authenticity, and preventing account hacking, are paramount. Strict cybersecurity measures, staff training, and compliance with privacy legislation will mitigate risks and uphold corporate social responsibility (Kelly, 2012).

Concluding Remarks

In conclusion, Buffalo Philly’s Restaurant has effectively integrated internet technologies into its business model, resulting in remarkable growth and customer engagement. However, recognizing and addressing the associated risks—such as reputation management and cybersecurity—is essential for sustained success. A strategic focus on developing proprietary digital assets, diversifying social media engagement, and maintaining ethical standards will position the restaurant favorably in an increasingly digital marketplace. This comprehensive, evidence-based approach demonstrates that leveraging digital innovations, supported by credible data and sound ethical practices, can secure a competitive advantage and foster long-term growth.

References

  • Kathy Burns, Demand Media. (2015). The Internet helps businesses save time and money. Retrieved from [URL]
  • Gutierrez, Mateo. (2012). The Ethics of Social Media. Huffington Post. Retrieved from [URL]
  • Kelly, Nicole. (2012). Customer Increased Revenue. Social Media Examiner. Retrieved from [URL]
  • Khurana, Ajeet. (2015). Advantages of Ecommerce for Business. About.com. Retrieved from [URL]
  • Ribble, Mike. (2011). Digital Citizenship in Schools. International Society for Technology in Education.
  • Shea, V. (1997). Netiquette. Retrieved from [URL]
  • Lewis, Rebecca. (2009). Emails spark woman's sacking. The New Zealand Herald. Retrieved from [URL]
  • Ohler, Jason. (2010). Digital Community, Digital Citizen. Corwin Press.
  • SouthernLiving.com. (2015). Fan Favorite Game Day Dishes. Retrieved from [URL]
  • Luxittica Case Study. (2023). Challenges and Opportunities. Retrieved from [URL]

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