Submission Instruction Date Assigned April 25, 2016 Due Date

Submission Instruction Date Assigned April 25 2016 Due Date May 2

Write a detailed plan for an e-commerce business, including business goals, target products and customers, website design concept, marketing strategies, keywords for search engine optimization, and a hosting cost analysis.

Paper For Above instruction

Developing a comprehensive plan for an e-commerce business requires careful consideration of various essential elements that contribute to the success and sustainability of the venture. This paper articulates an idea for an online business, outlining its objectives, target audience, visual branding, customer engagement strategies, optimal keywords, and hosting costs to ensure a successful launch and operation.

Part A: Business Idea, Goals, and Objectives

The proposed e-commerce business focuses on selling eco-friendly and sustainable household products, such as biodegradable cleaning supplies, reusable kitchenware, and organic personal care items. The primary goal is to promote environmentally conscious living by providing customers with accessible, affordable green alternatives to conventional household products. The business aims to foster a loyal customer base that values sustainability and seeks to reduce their carbon footprint through their purchasing choices.

The objectives of this venture include establishing a reputable platform for eco-conscious consumers, offering a wide range of certified sustainable products, and educating customers about environmental issues through engaging content and community interactions. The target market encompasses environmentally aware individuals, primarily aged 25-45, who shop online for quality, eco-friendly products. The business intends to differentiate itself through strong branding, exceptional customer service, and engaging marketing campaigns that emphasize sustainability and social responsibility.

Part B: Website Design and Customer Relationship Strategies

The website’s overall look and feel will evoke a natural, earthy aesthetic, utilizing a clean and minimalist design that emphasizes simplicity and eco-friendliness. The color scheme will incorporate shades of green, brown, and beige, complemented by white backgrounds to promote a fresh, organic vibe. The fonts selected will include sans-serif options like Arial or Helvetica for readability, paired with softer, rounded font styles for headings to reinforce a friendly, approachable brand personality.

In terms of customer engagement, the website will feature intuitive navigation, high-quality images, and detailed product descriptions to enhance the shopping experience. To establish and maintain relationships with customers, the business will employ targeted email marketing campaigns, personalized recommendations, loyalty programs, and active social media presence. These channels will allow direct communication, promote special offers, and facilitate feedback, fostering a community of committed eco-conscious shoppers. Content marketing—such as blogs, how-to guides, and environmental tips—will serve to educate and retain customers, positioning the brand as a knowledgeable leader in sustainability.

Part C: Keywords for Search Engine Optimization

1. eco-friendly household products
2. sustainable cleaning supplies
3. biodegradable kitchenware
4. organic personal care items
5. green living products

Part D: Hosting Options and Cost Analysis

Considering the features, reliability, and customer support, Bluehost and SiteGround emerge as popular choices for small to medium-sized e-commerce businesses. Their competitive pricing and scalability options make them suitable for growth. Analyzing both monthly and annual costs helps in budgeting effectively and choosing a hosting provider that aligns with the business’s financial and operational needs.

References

• Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: business, technology, society. Pearson.
• Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic Commerce: A managerial Perspective. Springer.
• Ogilvie, J. (2019). Sustainable Web Design. Smashing Magazine. https://www.smashingmagazine.com/2019/07/sustainable-web-design/
• Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson Education.
• Google Keyword Planner. (2023). https://ads.google.com/home/tools/keyword-planner/
• Bluehost. (2023). Hosting Plans and Pricing. https://www.bluehost.com
• SiteGround. (2023). Web Hosting Plans & Pricing. https://www.siteground.com
• HostGator. (2023). Shared Hosting Plans. https://www.hostgator.com
• InMotion Hosting. (2023). Business Hosting Solutions. https://www.inmotionhosting.com
• DreamHost. (2023). Web Hosting Services. https://www.dreamhost.com