Task Description: Write An Individually Written Report About ✓ Solved

Task Descriptionwrite An Individually Written Report About The Traditi

Write an individually written report about the traditional role expected by the public and government of large organizations in the Australian Tourism, Hospitality and Travel Industry. Contrast that to what would happen now that global economies are collapsing due to the unprecedented outbreak of the Covid-19 pandemic. Choose Australian Tourism, Hospitality & Travel Industry:

Sample Paper For Above instruction

Introduction

The Australian Tourism, Hospitality, and Travel Industry has historically been a significant contributor to the nation's economy, culture, and international reputation. Traditionally, large organizations within this sector have played vital roles in promoting tourism, ensuring high standards of service, and fostering sustainable development. However, the unprecedented outbreak of the Covid-19 pandemic has dramatically altered the operational landscape, challenging these traditional roles and necessitating new approaches to survival and growth.

Traditional Roles of Large Organizations in the Australian Tourism, Hospitality, and Travel Industry

Historically, large organizations in Australia’s tourism sector have relied on several core responsibilities and expectations (Connell, 2017; Hunter, 2019):

• Economic Development: Major hospitality and tourism businesses contributed significantly to national revenue through employment, infrastructure investment, and attracting international visitors (Tourism Australia, 2020).
• Customer Service Excellence: Providing world-class services to enhance the visitor experience and uphold Australia's reputation as a premier travel destination (Pendergast, 2018).
• Sustainable Tourism: Promoting environmentally responsible practices, often in partnership with government agencies, to preserve natural and cultural assets (Shaw & Williams, 2016).
• Promotion and Marketing: Large organizations played active roles in marketing Australia as an attractive destination worldwide (Tourism Australia, 2021).
• Regulatory Compliance and Safety: Ensuring adherence to safety standards, health regulations, and ethical practices (Hunter, 2019).

Impact of Covid-19 Pandemic on Traditional Roles

The Covid-19 pandemic has profoundly disrupted these traditional roles, instigating a paradigm shift across the Australian tourism industry.

Economic Challenges and Shift in Focus

The collapse of global economies and border closures led to a dramatic decline in international tourists, costing thousands of jobs and revenue (Deloitte Access Economics, 2020). Large organizations faced urgent liquidity crises, forcing many to pivot from growth-oriented strategies to survival tactics such as downsizing, diversification, and digital sales (Australian Tourism Industry Council, 2021).

Customer Service and Health Safety

While customer service remains important, health and safety now dominate the agenda. Organizations have had to implement rigorous health protocols, contactless check-ins, and hygiene standards to reassure travelers and staff (World Travel & Tourism Council, 2020).

Shift Toward Domestic Tourism and Innovation

With international travel restrictions, many providers shifted their marketing focus to domestic tourists. Innovative virtual tours, local experiences, and health-first marketing campaigns became new business imperatives (Australian Bureau of Statistics, 2021).

Sustainable and Responsible Tourism in a New Context

The pandemic has accelerated discussions around sustainable practices, with a focus on reducing environmental impacts and ensuring long-term resilience. Smaller local operators often adopted more sustainable practices, while large organizations reevaluated their business models for resilience (Shaw & Williams, 2016).

Conclusion

The traditional roles of large organizations in Australia's tourism, hospitality, and travel industry centered on growth, promotion, and high standards of service. However, the Covid-19 pandemic has forced a redefinition of these roles, emphasizing health safety, adaptability, innovation, and a focus on domestic markets. Going forward, resilience and sustainability will be crucial as the industry recovers and evolves to meet new global realities.

References

• Australian Bureau of Statistics. (2021). Tourism Satellite Accounts, Australia.
• Australian Tourism Industry Council. (2021). Industry Resilience During Covid-19.
• Connell, J. (2017). Tourism: Principles and Practice. Pearson.
• Deloitte Access Economics. (2020). The Economic Impact of Covid-19 on Australian Tourism.
• Hunter, C. (2019). Tourism and Hospitality Management. Sage Publications.
• Pendergast, D. (2018). Managing Hospitality & Tourism Organizations. Routledge.
• Shaw, G., & Williams, M. (2016). Critical Issues in Tourism: a Geographical Perspective. Wiley.
• Tourism Australia. (2020). Annual Report.
• Tourism Australia. (2021). Marketing Strategies in a Post-Pandemic World.
• World Travel & Tourism Council. (2020). Impact of COVID-19 on Travel and Tourism.